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Global Ale Beer Market: About this marketSpeak directly to the analyst to clarify any post sales queries you may have.
The ale beer market analysis considers sales from both on-trade and off-trade distribution channels. Our study also finds the sales of ale beer in APAC, Europe, MEA, North America, and South America. In 2019, the on-trade segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rising popularity of pubbing and nightlife among millennials will play a significant role in the on-trade segment to maintain its market position. Also, our global ale beer market report looks at factors such as growing online sales, product launches, and rising demand from millennials. However, stringent regulations on alcoholic beverages, campaigns against alcohol consumption, and rising competition from other beverages may hamper the growth of the ale beer industry over the forecast period.
Global Ale Beer Market: Overview
Growing demand from millennials
The demand for a wide range of alcoholic beverages, including ale beer, is high among millennials, who constitute a major segment of the global population. According to the US Census Bureau, in 2018, millennials almost exceeded baby boomers in the country. Factors such as the prevalence of social media and the expansion of multicultural consumers are creating an awareness of the authenticity of several types of ale beer among millennials. The on-trade spending and consumption of ale beer will lead to the expansion of the global ale beer market at a CAGR of almost 6% during the forecast period.
Increasing awareness about low-alcohol beer
With increasing focus on healthy food and beverages and the adoption of a healthier lifestyle, the preference for ale beer with low alcohol and low calories has increased worldwide. The increasing awareness among consumers about the perils of excessive alcohol drinking consumption such as migraines and increased risk of cancer is further is encouraging the shift to healthier options such as low-alcohol ale beer. Vendors operating in the global ale beer market are benefitting from this shift by introducing low-alcohol ale beer. This development is expected to have a positive impact on the overall market growth.
Competitive Landscape
With the presence of several major players, the global ale beer market is fragmented. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading ale beer manufacturers, that include Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg Breweries AS, D.G. Yuengling & Son Inc., Diageo Plc, Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Brewing Co., Sapporo Holdings Ltd., and The Boston Beer Co. Inc.
Also, the ale beer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Table of Contents
PART 01: EXECUTIVE SUMMARYPART 07: CUSTOMER LANDSCAPEPART 09: DECISION FRAMEWORK
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
PART 04: MARKET SIZING
PART 05: FIVE FORCES ANALYSIS
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 08: GEOGRAPHIC LANDSCAPE
PART 10: DRIVERS AND CHALLENGES
PART 11: MARKET TRENDS
PART 12: VENDOR LANDSCAPE
PART 13: VENDOR ANALYSIS
PART 14: APPENDIX
List of Exhibits
Executive Summary
The following companies as the key players in the global ale beer market: Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg Breweries AS, D.G. Yuengling & Son Inc., Diageo Plc, Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Brewing Co., Sapporo Holdings Ltd., and The Boston Beer Co. Inc.Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the increasing awareness about low-alcohol beer.”
According to the report, one of the major drivers for this market is the growing demand from millennials.
Further, the report states that one of the major factors hindering the growth of this market is the rising competition from other beverages.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Anheuser-Busch InBev SA/NV
- Asahi Group Holdings Ltd.
- Carlsberg Breweries AS
- D.G. Yuengling & Son Inc.
- Diageo Plc
- Heineken NV
- Kirin Holdings Co. Ltd.
- Molson Coors Brewing Co.
- Sapporo Holdings Ltd.
- The Boston Beer Co. Inc.
