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Global Cleansing Lotion Market: About this marketSpeak directly to the analyst to clarify any post sales queries you may have.
The cleansing lotion market analysis considers sales from both offline and online distribution channels. Our study also finds the sales of cleansing lotion in APAC, Europe, MEA, North America, and South America. In 2019, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rise in the number of departmental stores, supermarkets, hypermarkets, specialty stores will play a significant role in the offline segment to maintain its market position. Also, our global cleansing lotion market report looks at factors such as the popularity of e-commerce aiding the sales of cleansing lotions, increasing demand for beauty products, and growing demand among millennials. However, rising pressure to ensure the safety and quality of personal products, large investments needed to sustain consumer loyalty, and the threat from counterfeit products may hamper the growth of the cleansing lotion industry over the forecast period.
Global Cleansing Lotion Market: Overview
Increasing demand for beauty products
Professionals such as personal stylists and models in the fashion industry extensively use products like foundations, concealers, and other makeup items. This is driving the demand for cleansing lotions as they are used as a makeup removal product. The growth of the fashion industry will further boost the purchase volume of cleansing lotion products and premium BPC products. The sales volume of cleansing lotions is also higher in developed regions owing to a larger population base of beauty-conscious people and higher per capita spending on BPC products. Thus, the increasing demand for beauty products will lead to the expansion of the global cleansing lotion market at a CAGR of over 4% during the forecast period.
Multifunctional use of cleansing lotions
Several cleansing lotions are available in different forms, such as wipes, scrubs, and masks, which have specific functionalities. Cleansing lotions are manufactured using multifunctional ingredients, such as sage and thyme, oat milk, kaolin, cocoa butter, sunflower and grapeseed oils, glycerin, lecithin, beeswax, vitamin C, chamomile, lemon oil, and other essential oils. The use of cleansing lotions that are produced using these ingredients offers benefits to customers. Cleansing lotions can be used to remove makeup and blackheads as well as increase the porosity of skin by removing various impurities, such as dust. They also aerate the skin and improve skin health. The use of cleansing lotion as a body wash and moisturizer is also gaining traction. The popularity of multifunctional cleansing products is increasing the demand for cleansing lotions.
Competitive Landscape
With the presence of several major players, the global cleansing lotion market is fragmented. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cleansing lotion manufacturers, that include Beiersdorf AG, CHANEL Ltd., Christian Dior SE, Groupe Clarins, Johnson & Johnson Services Inc., L'Oréal SA, Shiseido Co. Ltd., The Estée Lauder Companies Inc., The Procter & Gamble Co., and Unilever Group.
Also, the cleansing lotion market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.
Table of Contents
PART 01: EXECUTIVE SUMMARYPART 07: CUSTOMER LANDSCAPEPART 09: DECISION FRAMEWORK
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
PART 04: MARKET SIZING
PART 05: FIVE FORCES ANALYSIS
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 08: GEOGRAPHIC LANDSCAPE
PART 10: DRIVERS AND CHALLENGES
PART 11: MARKET TRENDS
PART 12: VENDOR LANDSCAPE
PART 13: VENDOR ANALYSIS
PART 14: APPENDIX
List of Exhibits
Executive Summary
The following companies as the key players in the global cleansing lotion market: Beiersdorf AG, CHANEL Ltd., Christian Dior SE, Groupe Clarins, Johnson & Johnson Services Inc., L'Oréal SA, Shiseido Co. Ltd., The Estée Lauder Companies Inc., The Procter & Gamble Co., and Unilever Group.Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the multifunctional use of cleansing lotions.”
According to the report, one of the major drivers for this market is the increasing demand for beauty products.
Further, the report states that one of the major factors hindering the growth of this market is the rising pressure to ensure the safety and quality of personal products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned
A selection of companies mentioned in this report includes:
- Beiersdorf AG
- CHANEL Ltd.
- Christian Dior SE
- Groupe Clarins
- Johnson & Johnson Services Inc.
- L'Oréal SA
- Shiseido Co. Ltd.
- The Estée Lauder Companies Inc.
- The Procter & Gamble Co.
- Unilever Group.