Cleansing Lotion Market by Distribution Channel and Geography

Global Cleansing Lotion Market: About this market
The cleansing lotion market analysis considers sales from both offline and online distribution channels. Our study also finds the sales of cleansing lotion in APAC, Europe, MEA, North America, and South America. In 2019, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rise in the number of departmental stores, supermarkets, hypermarkets, specialty stores will play a significant role in the offline segment to maintain its market position. Also, our global cleansing lotion market report looks at factors such as the popularity of e-commerce aiding the sales of cleansing lotions, increasing demand for beauty products, and growing demand among millennials. However, rising pressure to ensure the safety and quality of personal products, large investments needed to sustain consumer loyalty, and the threat from counterfeit products may hamper the growth of the cleansing lotion industry over the forecast period.

Global Cleansing Lotion Market: Overview

Increasing demand for beauty products
Professionals such as personal stylists and models in the fashion industry extensively use products like foundations, concealers, and other makeup items. This is driving the demand for cleansing lotions as they are used as a makeup removal product. The growth of the fashion industry will further boost the purchase volume of cleansing lotion products and premium BPC products. The sales volume of cleansing lotions is also higher in developed regions owing to a larger population base of beauty-conscious people and higher per capita spending on BPC products. Thus, the increasing demand for beauty products will lead to the expansion of the global cleansing lotion market at a CAGR of over 4% during the forecast period.

Multifunctional use of cleansing lotions
Several cleansing lotions are available in different forms, such as wipes, scrubs, and masks, which have specific functionalities. Cleansing lotions are manufactured using multifunctional ingredients, such as sage and thyme, oat milk, kaolin, cocoa butter, sunflower and grapeseed oils, glycerin, lecithin, beeswax, vitamin C, chamomile, lemon oil, and other essential oils. The use of cleansing lotions that are produced using these ingredients offers benefits to customers. Cleansing lotions can be used to remove makeup and blackheads as well as increase the porosity of skin by removing various impurities, such as dust. They also aerate the skin and improve skin health. The use of cleansing lotion as a body wash and moisturizer is also gaining traction. The popularity of multifunctional cleansing products is increasing the demand for cleansing lotions.

Competitive Landscape
With the presence of several major players, the global cleansing lotion market is fragmented. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cleansing lotion manufacturers, that include Beiersdorf AG, CHANEL Ltd., Christian Dior SE, Groupe Clarins, Johnson & Johnson Services Inc., L'Oréal SA, Shiseido Co. Ltd., The Estée Lauder Companies Inc., The Procter & Gamble Co., and Unilever Group.

Also, the cleansing lotion market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

Preface
Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

Market ecosystem
Market characteristics
Market segmentation analysis
Value chain analysis

PART 04: MARKET SIZING

Market definition
Market sizing 2019
Market size and forecast 2019-2024
Market outlook

PART 05: FIVE FORCES ANALYSIS

Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition

PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

Market segmentation by distribution channel
Comparison by distribution channel
Offline - Market size and forecast 2019-2024
Online - Market size and forecast 2019-2024
Market opportunity by distribution channel

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

Geographic segmentation
Geographic comparison
APAC - Market size and forecast 2019-2024
Europe - Market size and forecast 2019-2024
North America - Market size and forecast 2019-2024
South America - Market size and forecast 2019-2024
MEA - Market size and forecast 2019-2024
Key leading countries
Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

Market drivers
Market challenges

PART 11: MARKET TRENDS

Multifunctional use of cleansing lotions
Increasing demand for organic cleansing lotions
Increasing number of M&A activities

PART 12: VENDOR LANDSCAPE

Overview
Landscape disruption
Competitive scenario

PART 13: VENDOR ANALYSIS

Vendors covered
Vendor classification
Market positioning of vendors
Beiersdorf AG
CHANEL Ltd.
Christian Dior SE
Groupe Clarins
Johnson & Johnson Services Inc.
L’Oréal SA
Shiseido Co. Ltd.
The Estée Lauder Companies Inc.
The Procter & Gamble Co.
Unilever Group

PART 14: APPENDIX

Research methodology
List of abbreviations
Definition of market positioning of vendors

List of Exhibits

Exhibit 01: Global personal products market
Exhibit 02: Segments of global personal products market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Vendors: key offerings
Exhibit 06: Market definition - Inclusions and exclusions checklist
Exhibit 07: Market size 2019
Exhibit 08: Global market: Size and forecast 2019-2024 ($ millions)
Exhibit 09: Global market: Year-over-year growth 2020-2024 (%)
Exhibit 10: Five forces analysis 2019
Exhibit 11: Five forces analysis 2024
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2019
Exhibit 18: Distribution channel - Market share 2019-2024 (%)
Exhibit 19: Comparison by distribution channel
Exhibit 20: Offline - Market size and forecast 2019-2024 ($ millions)
Exhibit 21: Offline - Year-over-year growth 2020-2024 (%)
Exhibit 22: Online - Market size and forecast 2019-2024 ($ millions)
Exhibit 23: Online - Year-over-year growth 2020-2024 (%)
Exhibit 24: Market opportunity by distribution channel
Exhibit 25: Customer landscape
Exhibit 26: Market share by geography 2019-2024 (%)
Exhibit 27: Geographic comparison
Exhibit 28: APAC - Market size and forecast 2019-2024 ($ millions)
Exhibit 29: APAC - Year-over-year growth 2020-2024 (%)
Exhibit 30: Europe - Market size and forecast 2019-2024 ($ millions)
Exhibit 31: Europe - Year-over-year growth 2020-2024 (%)
Exhibit 32: North America - Market size and forecast 2019-2024 ($ millions)
Exhibit 33: North America - Year-over-year growth 2020-2024 (%)
Exhibit 34: South America - Market size and forecast 2019-2024 ($ millions)
Exhibit 35: South America - Year-over-year growth 2020-2024 (%)
Exhibit 36: MEA - Market size and forecast 2019-2024 ($ millions)
Exhibit 37: MEA - Year-over-year growth 2020-2024 (%)
Exhibit 38: Key leading countries
Exhibit 39: Market opportunity
Exhibit 40: Impact of drivers and challenges
Exhibit 41: Vendor landscape
Exhibit 42: Landscape disruption
Exhibit 43: Vendors covered
Exhibit 44: Vendor classification
Exhibit 45: Market positioning of vendors
Exhibit 46: Beiersdorf AG - Vendor overview
Exhibit 47: Beiersdorf AG - Business segments
Exhibit 48: Beiersdorf AG - Organizational developments
Exhibit 49: Beiersdorf AG - Geographic focus
Exhibit 50: Beiersdorf AG - Segment focus
Exhibit 51: Beiersdorf AG - Key offerings
Exhibit 52: CHANEL Ltd. - Vendor overview
Exhibit 53: CHANEL Ltd. - Product segments
Exhibit 54: CHANEL Ltd. - Organizational developments
Exhibit 55: CHANEL Ltd. - Key offerings
Exhibit 56: Christian Dior SE - Vendor overview
Exhibit 57: Christian Dior SE - Business segments
Exhibit 58: Christian Dior SE - Organizational developments
Exhibit 59: Christian Dior SE - Geographic focus
Exhibit 60: Christian Dior SE - Segment focus
Exhibit 61: Christian Dior SE - Key offerings
Exhibit 62: Groupe Clarins - Vendor overview
Exhibit 63: Groupe Clarins - Product segments
Exhibit 64: Groupe Clarins - Organizational developments
Exhibit 65: Groupe Clarins - Key offerings
Exhibit 66: Johnson & Johnson Services Inc. - Vendor overview
Exhibit 67: Johnson & Johnson Services Inc. - Business segments
Exhibit 68: Johnson & Johnson Services Inc. - Organizational developments
Exhibit 69: Johnson & Johnson Services Inc. - Geographic focus
Exhibit 70: Johnson & Johnson Services Inc. - Segment focus
Exhibit 71: Johnson & Johnson Services Inc. - Key offerings
Exhibit 72: L’Oréal SA - Vendor overview
Exhibit 73: L’Oréal SA - Business segments
Exhibit 74: L’Oréal SA - Organizational developments
Exhibit 75: L’Oréal SA - Geographic focus
Exhibit 76: L’Oréal SA - Segment focus
Exhibit 77: L’Oréal SA - Key offerings
Exhibit 78: Shiseido Co. Ltd. - Vendor overview
Exhibit 79: Shiseido Co. Ltd. - Business segments
Exhibit 80: Shiseido Co. Ltd. - Organizational developments
Exhibit 81: Shiseido Co. Ltd. - Segment focus
Exhibit 82: Shiseido Co. Ltd. - Key offerings
Exhibit 83: The Estée Lauder Companies Inc. - Vendor overview
Exhibit 84: The Estée Lauder Companies Inc. - Product segments
Exhibit 85: The Estée Lauder Companies Inc. - Organizational developments
Exhibit 86: The Estée Lauder Companies Inc. - Geographic focus
Exhibit 87: The Estée Lauder Companies Inc. - Segment focus
Exhibit 88: The Estée Lauder Companies Inc. - Key offerings
Exhibit 89: The Procter & Gamble Co. - Vendor overview
Exhibit 90: The Procter & Gamble Co. - Business segments
Exhibit 91: The Procter & Gamble Co. - Organizational developments
Exhibit 92: The Procter & Gamble Co. - Geographic focus
Exhibit 93: The Procter & Gamble Co. - Segment focus
Exhibit 94: The Procter & Gamble Co. - Key offerings
Exhibit 95: Unilever Group - Vendor overview
Exhibit 96: Unilever Group - Business segments
Exhibit 97: Unilever Group - Organizational developments
Exhibit 98: Unilever Group - Geographic focus
Exhibit 99: Unilever Group - Segment focus
Exhibit 100: Unilever Group - Key offerings
Exhibit 101: Validation techniques employed for market sizing
Exhibit 102: Definition of market positioning of vendors

Executive Summary

The following companies as the key players in the global cleansing lotion market: Beiersdorf AG, CHANEL Ltd., Christian Dior SE, Groupe Clarins, Johnson & Johnson Services Inc., L'Oréal SA, Shiseido Co. Ltd., The Estée Lauder Companies Inc., The Procter & Gamble Co., and Unilever Group.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is the multifunctional use of cleansing lotions.”

According to the report, one of the major drivers for this market is the increasing demand for beauty products.

Further, the report states that one of the major factors hindering the growth of this market is the rising pressure to ensure the safety and quality of personal products.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.