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Middle East & North Africa 2020 Outlook

  • ID: 4895972
  • Country Profile
  • November 2019
  • Region: Middle East, Africa
  • 32 pages
  • DuckerFrontier
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Middle East and North Africa countries' outlooks increasingly diverge in 2020.

Domestic private sector activity is likely to strengthen in Saudi Arabia and Egypt, while the UAE will receive a temporary boost from Expo 2020. Political instability in Algeria and Tunisia and piecemeal reform in Lebanon will delay growth opportunities in those countries. Morocco, Kuwait, and Qatar will remain reliably stable. Low oil prices, lack of significant tax/subsidy reform in core markets, and easing interest rates will reduce operating cost pressures on business.

However, regulatory changes, local team/distributor training, and the need for aggressive sales and competitor customer insight collection will keep costs high. US-Iran tensions; ongoing missile attacks from Yemen into the rest of the Gulf; government outlook uncertainty in Lebanon, Algeria, and Israel; and difficult recoveries in post-conflict countries such as Syria, Iraq, and Libya will complicate operations. MNCs will benefit from focusing on brand building, ingraining customer loyalty, and boosting distributor capabilities to position themselves for the region's slow medium-term growth outlook.
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1. Executive Summary

2. Outlook for MENA in 2020
  • Our View on the Middle East & North Africa
  • Subdued Global Growth
  • Moderate Oil Price Outlook
  • Loose Monetary Policy
  • Regional Political Tensions
  • MENA Has a Moderate Growth Outlook for 2020
  • Manage the MENA Portfolio
  • Operating Costs Stabilize in 2020
  • Government Spending Will Not Grow Significantly
  • MENA Has Numerous Key Regulatory Changes Ahead
  • MENA Countries Diverge in Healthcare Goals
  • B2G: Actions to Take
  • Investments Will Remain Relatively Strong
  • Sector Outlook: Industrials
  • B2B: Actions to Take
  • MENA Includes a Wide Spectrum of Consumer Incomes
  • Consumer Spending Will Recover Moderately
  • B2C: Actions to Take
3. Subregional Outlooks
  • 2020 GCC Outlook
  • 2020 Levant Outlook
  • 2020 Iraq Outlook
  • 2020 Iran Outlook
  • 2020 North Africa Outlook
  • 2020 Egypt Outlook
  • 2020 Turkey Outlook
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