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Fruit and Vegetable Ingredients Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • ID: 4896361
  • Report
  • June 2022
  • Region: Global
  • 110 Pages
  • Mordor Intelligence


  • AGRANA Beteiligungs-AG
  • Cargill Incorporated
  • Hans Zipperle AG
  • Kerry Group
  • Sensient Technologies
  • Tate & Lyle PLC
The global fruit and vegetable ingredients market is projected to grow at a CAGR of 4.82% during the forecast period (2022-2027).

Globally, the fruit and vegetable ingredient market was minimally impacted due to the outbreak of the COVID‐19 pandemic. As the processed food consumption remained constant as compared to the previous year, therefore it didn't affect the sales of fruit and vegetable ingredients during the COVID-19 pandemic. The consumption of fruits and vegetables ingredients among the population increased during COVID-19 owing to health benefits associated with it.

The dietary suppliments of fruit and vegetable ingredients help to treat cardiovascular disease, chronic venous insufficiency. Accoding to U.S Department of Health and Human Services, around 61,000 people died because of cardiac disease. Hence, the dietary suppliments manufacturers are increasing the fruit and vegeatable ingredients to reduce the incidence of cardiac disease in the future.

Fruit ingredient accounted for the major share, followed by vegetable ingredient. Increased demand for fruit juice concentrate in the beverage industry is the primary factor driving the market. Beverages is the leading application of fruits and vegetable ingredient in the market, either in the form of concentrate, powders, or NFC juices.

Key Market Trends

Growing Demand for Organic Ingredients In Food Industry

The rapid expansion of the processed and packaged food industry is expected to accelerate the demands for natural food additives, eventually driving the sales of fruit and vegetable extracts. The use of natural fruit and vegetables purees in various industrial sectors, such as dairy, bakery, and beverage, aids in the growth of the market studies in various applications. Few applications such as fruit purees and bases, work well in numerous recipes of natural beverages which include refrigerated juice products, smoothies, shelf-table juice products, and signature cocktail mixers. Other applications of fruit and vegetable ingredients, such as concentrates, purees and powders are increasing rapidly, with the advent of natural juices, spreads and nectars. The demand for organic food sales are increasing at a high rate, For instance, According to Organic Monitor, the global sales of organic food have increased between 2011- 2020. In 2020, sales of organic food amounted for USD 120.65 billion compared to USD 62.9 billion in 2011.

Europe Held the Largest Market Share

The demand for exotic fruits and vegetables such as avocadoes, mangoes is high in the country. The import of mango puree from the European Union is highly concentrated, and the United Kingdom is one of the top three importers, accounting for almost 80% of the total European Union import. The growing consumption of fresh fruit & vegetable in the United Kingdom is the primary factor restraining the processed fruits & vegetable ingredient market. For instance, According to Europian Union, production of fresh vegetables in France accounted for 5610 thousand tonnes in 2020 whereas Spain and Netherlands are the leading exporters of fresh fruits with 7418 and 4320 thousand tonnes respectively.

Spain has some of the most competitive food procesing units in Europe, making it a lucrative market for food ingredient processing companies. Furthermore, it is also a prominent cultivator of fruits and vegetables in Europe making the country suitable to set up fruit and vegetable ingredient manufacturing facilities. Advancement in food technology, marketing renovations and exports of end food products have all contributed to the increase demand for fruits and vegetable ingredients in France. Moreover, fruits and vegetable ingredient accounts for around approximately 25% of the total organic food product sale in France. Increased organic farming and high demand of organic products has accelerated the market growth.

Competitive Landscape

The global fruit and vegetable ingredient market is highly competitive, with many local and international players competing for market share. Major players, like Olam International, Cargill Incorporated, ADM, Agrana Group, Frutarom, hold a significant position in the global fruit and vegetable ingredient market. Also, Most companies are spending on R&D with a plan to provide consumers with innovative and healthy fruit and vegetable ingredients. ​The major strategies adopted by companies in the global fruit and vegetable ingredient market are new product launches, agreements/partnerships, expansions, and acquisitions. Globally, the active companies of the market have adopted product innovation as their strategy, due to changing consumer preferences. The major focus of the companies is to offer products with wider application range, aiding all food and beverage sectors, thereby, catering the consumer preferences efficiently.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.


  • AGRANA Beteiligungs-AG
  • Cargill Incorporated
  • Hans Zipperle AG
  • Kerry Group
  • Sensient Technologies
  • Tate & Lyle PLC

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Ingredient Type
5.1.1 Fruits Apple Orange Pineapple Mango Banana Kiwi Berries Strawberries Raspberries Blueberries Other Berries Other Fruits
5.1.2 Vegetables Carrots Beetroots Peas Zucchinis Butternuts Pumpkins Other Vegetables
5.2 By Form
5.2.1 Concentrates
5.2.2 Pastes and Purees
5.2.3 Pieces
5.2.4 Powders
5.2.5 NFC Juices
5.3 By Application
5.3.1 Beverages
5.3.2 Confectionary Products
5.3.3 Bakery Products
5.3.4 Soups and Sauces
5.3.5 Dairy Products
5.3.6 RTE Products
5.4 Geography
5.4.1 North America United States Canada Mexico Rest of North America
5.4.2 Europe Spain United Kingdom France Germany Russia Italy Rest of Europe
5.4.3 Asia-Pacific China India Japan Australia Rest of Asia-Pacific
5.4.4 South America Brazil Argentina Rest of South America
5.4.5 Middle East & Africa South Africa United Arab Emirates Rest of Middle East & Africa
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 Hans Zipperle AG
6.4.2 Archer Daniels Midland Company
6.4.3 Kerry Group
6.4.4 Sensient Technologies
6.4.5 AGRANA Beteiligungs-AG
6.4.6 Kanegrade Natural Ingredients
6.4.7 Taura Natural Food Ingredients
6.4.8 Olam International Limited
6.4.9 Tate & Lyle PLC
6.4.10 Cargill Incorporated

A selection of companies mentioned in this report includes:

  • Hans Zipperle AG
  • Archer Daniels Midland Company
  • Kerry Group
  • Sensient Technologies
  • AGRANA Beteiligungs-AG
  • Kanegrade Natural Ingredients
  • Taura Natural Food Ingredients
  • Olam International Limited
  • Tate & Lyle PLC
  • Cargill Incorporated