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Instant Coffee Market - Growth, Trends and Forecast (2020 - 2025)

  • ID: 4896382
  • Report
  • April 2020
  • Region: Global
  • 110 pages
  • Mordor Intelligence
until Sep 30th 2021


  • JAB Holding Company
  • Kraft Heinz Company
  • Luigi Lavazza SpA.
  • Nestlé SA
  • Starbucks Corporation
  • Strauss Group Limited
The Global Instant Coffee Market is projected to register a CAGR of 5.63% over the forecast period. The market was valued at USD 52.0 billion in the year 2018.

The middle-class population in developing countries have a huge demand for in-home coffee consumption. Convenience in food habits in general and coffee consumption, in particular, is gravitating consumers towards instant coffee. With the versatility of the product to different consumer tastes and preferences as well as because of its adaptability to be distributed through a wide range of distribution channels to aid in-home consumption has been supporting this market growth.

Flavoring of instant coffee has been at the forefront of innovation by both established brands as well as by new entrants. Companies are increasingly focused on providing an authentic fresh coffee experience through unique flavors and by maintaining a taste as close to fresh coffee as possible.

Key Market Trends

Increasing Focus on Authentic Flavors and Functional Properties

The increased focus on unique, authentic flavors and various functional properties of coffee has aided in the premiumization of the instant coffee market. Multinational players and local indie, craft brands are putting more emphasis on designing authentic flavors for instant coffee. Flavors that meet localized taste preferences are increasingly being adopted by companies. From the supply point of view, companies are increasingly focusing on procuring coffee ingredients to help consumers simmer up the brew that is just right for them. Functional coffee also has emerged as a clear winner in aiding premiumization of the market. Fortification of coffee to aid in providing various health benefits such as instant coffee for consumers following a keto diet, instant coffee marketed as natural energy drinks, and those loaded with protein have been finding preference among consumers.

Asia-Pacific to Drive Market Growth

Asia-Pacific is set for robust market growth over the forecast period. Traditional strongholds of coffee consumption such as Eastern Europe have been observed to have sluggish growth with respect to instant coffee, with consumers in this region increasingly preferring freshly brewed coffee, coupled with other economic factors. Although many countries in the Asia-Pacific region have been traditional consumers of tea, the increased penetration of instant coffee in markets such as India have boosted the overall sales of the coffee category. Other non-traditional markets like Turkey have also been slowly warming up to growth in the instant coffee market.

Competitive Landscape

The Global Instant Coffee Market is consolidated with the top international players holding significant share in the global market. Nestle SA is the leader in the instant coffee market with its brand Nescafe. In many regions across the world, all other brands put together occupy a market share, which is equal or slightly less than Nescafe. Other prominent global players operating the instant coffee market include Starbucks Corporation, Kraft Foods Inc., Tata Global Beverages Limited, Unilever Plc. among others.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Note: Product cover images may vary from those shown


  • JAB Holding Company
  • Kraft Heinz Company
  • Luigi Lavazza SpA.
  • Nestlé SA
  • Starbucks Corporation
  • Strauss Group Limited
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study


3.1 Market Overview

4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 Flavoring
5.1.1 Flavored Instant Coffee
5.1.2 Unflavored Instant Coffee
5.2 Packaging
5.2.1 Sachets
5.2.2 Pouches
5.2.3 Jars
5.3 Production Technology
5.3.1 Freeze-Dried Instant Coffee
5.3.2 Spray-Dried Instant Coffee
5.4 Distribution Channel
5.4.1 Supermarkets/Hypermarkets
5.4.2 Convenience Stores
5.4.3 Specialist Retailers
5.4.4 Online Channel
5.4.5 Other Channels
5.5 Geography
5.5.1 North America United States Canada Mexico Rest of North America
5.5.2 Europe Germany United Kingdom France Spain Russia Italy Rest of Europe
5.5.3 Asia Pacific China India Japan Australia Rest of Asia-Pacific
5.5.4 South America Brazil Argentina Rest of South America
5.5.5 Middle East and Africa Saudi Arabia South Africa Rest of Middle East and Africa

6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestlé SA
6.3.2 Unilevel Plc.
6.3.3 Starbucks Corporation
6.3.4 Kraft Heinz Company
6.3.5 Tata Global Beverages Limited
6.3.6 Luigi Lavazza SpA.
6.3.7 The Coca-Cola Company
6.3.8 Tchibo GmbH
6.3.9 Strauss Group Limited
6.3.10 Massimo Zanetti Beverage Group
6.3.11 JAB Holding Company

Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Nestlé SA
  • Unilevel Plc.
  • Starbucks Corporation
  • Kraft Heinz Company
  • Tata Global Beverages Limited
  • Luigi Lavazza SpA.
  • The Coca-Cola Company
  • Tchibo GmbH
  • Strauss Group Limited
  • Massimo Zanetti Beverage Group
  • JAB Holding Company
Note: Product cover images may vary from those shown