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Denmark Digital Signage Market, By Component (Display, Media Player, Software and Content), By Application (Indoor and Outdoor), By End User Sector, By Region, Competition, Forecast & Opportunities, 2024

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  • December 2019
  • Region: Denmark
  • TechSci Research
  • ID: 4896402
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The Denmark Digital Signage Market is estimated at around $ 271 million in 2019. Growth in the market is driven by usage of new digital signage technologies such as 3D digital signages, video wall and volumetric displays across the country. Moreover, increasing number of malls, hotels, etc., in the country are further expected to fuel demand for digital signages over the coming years.

The Digital signage market in Denmark can be segmented based on component, application, end-user sector, region and company. In terms of component, display segment dominated the market in 2018 and the trend is expected to continue until 2024. This is due to technological advancements in the display technology and declining cost of LED or LCD displays. Based on application, indoor is the leading segment in the digital signage market as it is the preferred signage type in retail stores, restaurants, airports, stadium and others. Additionally, indoor digital signage does not require waterproofing compared to an outdoor signage, aiding in reducing the overall cost as well. Based on end-user sector, market can be segmented into retail, government and transportation, financial institutions, hospitality and others. Retail is the dominant end-user sector in the digital signage market of Denmark as this sector requires heavy advertising and marketing for selling products and services.

Key players operating in the Denmark Digital Signage Market include Samsung Electronics Nordic AB, LG Holding A/S, NEC Scandinavia AB, Sony Nordic A/S, Toshiba TEC Nordic, Panasonic Danmark, Sharp Danmark A/S, Philips Danmark A/S, MultiQ Denmark A/S, among others.

Years considered for this report:
  • Historical Years: 2014-2017
  • Base Year: 2018
  • Estimated Year: 2019
  • Forecast Period: 2020–2024

Objective of the Study:
  • To analyze and forecast the market size of the Denmark Digital Signage Market.
  • To classify and forecast the Denmark Digital Signage Market based on component, application, end-use sector and country.
  • To identify drivers and challenges for the Denmark Digital Signage Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Denmark Digital Signage Market.
  • To identify and analyze the profile of leading players operating in the Denmark Digital Signage Market.

Both primary as well as exhaustive secondary research were performed for this study. Initially, Researchers sourced a list of leading digital signage manufacturers across the country. Subsequently, They conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, they could include the manufacturers which could not be identified due to the limitations of secondary research. The author analyzed the service offerings, distribution channels and presence of all major players operating in digital signage market in Denmark.

The author calculated the market size of the Denmark Digital Signage Market by using a bottom-up approach, where data for various end-user segments was recorded and forecast for the future years. Researchers sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:
  • Digital signage manufacturers, suppliers, distributors and other stakeholders
  • Major end-users
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to digital signage market
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers, distributors and other stakeholders. The report would enable the stakeholders in strategizing investments and capitalizing on emerging market opportunities.

Report Scope:
In this report, the Denmark Digital Signage Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Component:
  • Display
  • Media Player
  • Software
  • Content

Market, By Application:
  • Indoor
  • Outdoor

Market, By End-User Sector:
  • Retail
  • Government & Transportation
  • Financial Institutions
  • Hospitality
  • Others

Market, By Region:
  • Capital Region of Denmark
  • Central Denmark Region
  • Region of Southern Denmark
  • Region Zealand
  • North Denmark Region

Competitive Landscape
  • Company Profiles: Detailed analysis of the major companies present in the Denmark Digital Signage Market.

Available Customizations:
With the given market data, the author offers customizations according to a client's specific needs.

Please note: With the Enterprise license, the PDF product is printable and editable and comes with a market data excel sheet.

Table of Contents

1. Product Overview2. Research Methodology3. Executive Summary
4. Voice of Customer
4.1. Purpose of Application
4.2. Type of Display Used
4.3. Brand Awareness
4.4. Digital Signage Ownership Pattern, By Current Vendor
4.5. Overall Customer's Satisfaction Analysis
5. Denmark Digital Signage Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Component (Display, Media Player, Software and Content)
5.2.2. By Application (Indoor and Outdoor)
5.2.3. By End User Sector (Retail, Government & Transportation, Financial Institutions, Hospitality and Others)
5.2.4. By Region (Capital Region of Denmark, Central Denmark Region, Region of Southern Denmark, Region Zealand and North Denmark Region)
5.2.5. By Company (2018)
5.3. Product Market Mapping
5.3.1. By Component
5.3.2. By Application
5.3.3. By End User Sector
5.3.4. By Region
6. Denmark Digital Signage Display Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type of Display (LCD, LED and Others)
7. Denmark Digital Signage Media Player Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Operating System (Window based Media Players and Non- Window based Media Players)
8. Denmark Digital Signage Software Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.3. By Software Type (Content Management/Distribution Management Software, Media Players Management Software, Content Creation Software and Device Management Software)
9. Denmark Digital Signage Content Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Content Type (Image, Video and Others)
10. Market Dynamics
10.1. Drivers
10.2. Challenges
11. Market Trends & Developments12. Policy & Regulatory Landscape13. Denmark Economic Profile
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Samsung Electronics Nordic AB
14.1.2. LG Holding A/S
14.1.3. Sony Nordic A/S
14.1.4. NEC Scandinavia AB
14.1.5. Sharp Danmark A/S
14.1.6. Panasonic Nordic AB
14.1.7. Philips Danmark A/S
14.1.8. Toshiba Tec Nordic
14.1.9. BenQ Denmark A/S
14.1.10. MultiQ Denmark A/S
15. Strategic Recommendations

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Samsung Electronics Nordic AB
  • LG Holding A/S
  • Sony Nordic A/S
  • NEC Scandinavia AB
  • Sharp Danmark A/S
  • Panasonic Nordic AB
  • Philips Danmark A/S
  • Toshiba Tec Nordic
  • BenQ Denmark A/S
  • MultiQ Denmark A/S