Event Marketing Software Market - Global Forecast 2026-2032

Senior decision-makers are facing an evolving event marketing software market shaped by shifting digital environments, regulatory complexity, and operational changes. Organizations are redefining event strategy to balance seamless attendee experiences with the flexibility needed to adapt to new technology and compliance demands.

Market Snapshot: Event Marketing Software Market Growth

The event marketing software market expanded from USD 791.93 million in 2025 to USD 896.90 million in 2026 and is projected to reach USD 1.98 billion by 2032, reflecting a steady CAGR of 14.04%. Growth in this sector is driven by widespread adoption of hybrid event solutions, continuous improvements in audience engagement technologies, and heightened compliance requirements aligned with global data governance policies. Industry leaders are leveraging these innovations to unlock greater event ROI and meet stakeholder expectations amidst ongoing digital transformation.

Scope & Segmentation

Modality: Hybrid, in-person, and virtual event models call for flexible workflows and platform features that deliver consistent user experiences and operational stability.
Deployment: Cloud-based solutions provide rapid updates and integration while on-premises installations align with organizations prioritizing data residency and stringent compliance.
Industry Verticals: BFSI, government, education, healthcare, IT & telecom, manufacturing, retail, and travel & hospitality each shape software requirements around security, user experience, regulatory needs, and transaction efficiency. Decision-makers in these segments must consider tailored solutions that address sector priorities.
Event Scale: Large-scale and enterprise events, mid-size programs, and targeted gatherings demand customizable features, value-driven workflows, and streamlined design for efficient delivery.
Geography: The Americas, EMEA, and Asia-Pacific each introduce distinct regulatory considerations, local commercial needs, and infrastructure demands, which significantly influence platform selection and regional adaptation.
Technology Stack: Key capabilities include interoperability, open APIs, analytics, personalization, mobile and payment system integration, and features advancing sustainability initiatives. Technology choices are increasingly informed by the need for extensibility and future-proofing.

Key Takeaways for Senior Decision-Makers

Adoption of omnichannel and API-centric platforms supports unified registration, advanced analytics, and engagement that streamlines event ROI measurement for marketing leadership.
Ongoing changes in data privacy and international regulatory frameworks are reshaping procurement strategies, vendor assessment processes, and security integration requirements.
Heightened organizational focus on environmental objectives is stimulating broader deployment of event software supporting sustainability metrics and carbon impact measurement.
Platform architectures built for modularity and cloud-native operation boost organizational agility, manage regional risk, and support ongoing scalability.
Demands for greater integration depth, system extensibility, and reliable vendor support now distinguish leading platform choices in efficiency-focused organizations.
Collaboration across marketing, IT, and operations unlocks advanced solution value and maximizes return on technology investment throughout the event lifecycle.

Tariff Impact on Event Technology Procurement

Recent tariff actions affecting event hardware have prompted organizations to recalibrate sourcing and supply chain strategies, adapt cost management, and diversify inventory holdings. Software providers and integrators are responding by localizing assembly operations and modularizing services to maintain resilience and optimize logistics while ensuring continuity in technology procurement and deployment.

Methodology & Data Sources

This analysis draws from interviews with procurement and event operations leaders, combined with hands-on validation of solutions provided by leading software vendors. Supplementary desk research consolidates up-to-date industry regulations and best practices, ensuring insights are rooted in direct stakeholder perspectives and the current market landscape.

Why This Report Matters

Delivers actionable recommendations for aligning technology investments with shifting operational, regional, and compliance requirements in the event sector.
Enables informed decision-making around innovation, privacy strategy, cost management, and sustainability when selecting and structuring event technology platforms.
Guides organizations in choosing solutions that advance operational resilience, scalability, audience engagement, and efficiency across a variety of event models and global regions.

Conclusion

Success in the event marketing software market depends on agile adaptation to new technology, regulatory trends, and evolving audience expectations. Market segmentation and disciplined procurement strategies remain critical for optimizing event outcomes in a rapidly changing environment.

Additional Product Information:

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1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Event Marketing Software Market, by Event Type

8.1. Hybrid
8.1.1. Hybrid Conferences
8.1.2. Hybrid Trade Shows
8.2. In Person
8.2.1. Conferences
8.2.2. Exhibitions
8.2.3. Trade Shows
8.3. Virtual
8.3.1. Virtual Conferences
8.3.2. Webcasts
8.3.3. Webinars

9. Event Marketing Software Market, by Event Size

9.1. Large
9.2. Medium
9.3. Small

10. Event Marketing Software Market, by Deployment Type

10.1. Cloud
10.2. On Premises

11. Event Marketing Software Market, by End User Industry

11.1. BFSI
11.2. Education
11.3. Government
11.4. Healthcare
11.5. IT And Telecom
11.6. Manufacturing
11.7. Retail
11.8. Travel And Hospitality

12. Event Marketing Software Market, by Region

12.1. Americas
12.1.1. North America
12.1.2. Latin America
12.2. Europe, Middle East & Africa
12.2.1. Europe
12.2.2. Middle East
12.2.3. Africa
12.3. Asia-Pacific

13. Event Marketing Software Market, by Group

13.1. ASEAN
13.2. GCC
13.3. European Union
13.4. BRICS
13.5. G7
13.6. NATO

14. Event Marketing Software Market, by Country

14.1. United States
14.2. Canada
14.3. Mexico
14.4. Brazil
14.5. United Kingdom
14.6. Germany
14.7. France
14.8. Russia
14.9. Italy
14.10. Spain
14.11. China
14.12. India
14.13. Japan
14.14. Australia
14.15. South Korea

15. United States Event Marketing Software Market
16. China Event Marketing Software Market

17. Competitive Landscape

17.1. Market Concentration Analysis, 2025
17.1.1. Concentration Ratio (CR)
17.1.2. Herfindahl Hirschman Index (HHI)
17.2. Recent Developments & Impact Analysis, 2025
17.3. Product Portfolio Analysis, 2025
17.4. Benchmarking Analysis, 2025
17.5. 6Connex, Inc.
17.6. Accelevents, Inc.
17.7. Airmeet Technologies Pvt. Ltd.
17.8. Audience Republic Pty Ltd
17.9. Aventri, Inc.
17.10. Bizzabo Limited
17.11. Cvent Holding Corp.
17.12. EventMobi, Inc.
17.13. Eventzilla, Inc.
17.14. Hubilo Technologies, Inc.
17.15. Let’s Get Digital GmbH
17.16. ON24, Inc.
17.17. PheedLoop, Inc.
17.18. PromoTix, Inc.
17.19. RainFocus, Inc.
17.20. Splash Solutions, Inc.
17.21. Swoogo, Inc.
17.22. vFairs, Inc.
17.23. Webex Events
17.24. Whova, Inc.

List of Figures

FIGURE 1. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL EVENT MARKETING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL EVENT MARKETING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 12. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID CONFERENCES, BY REGION, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID CONFERENCES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID CONFERENCES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID TRADE SHOWS, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID TRADE SHOWS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID TRADE SHOWS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY CONFERENCES, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY CONFERENCES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY CONFERENCES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EXHIBITIONS, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EXHIBITIONS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EXHIBITIONS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY TRADE SHOWS, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY TRADE SHOWS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY TRADE SHOWS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL CONFERENCES, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL CONFERENCES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL CONFERENCES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY WEBCASTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY WEBCASTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY WEBCASTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY WEBINARS, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY WEBINARS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY WEBINARS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY LARGE, BY REGION, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY LARGE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY LARGE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY MEDIUM, BY REGION, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY MEDIUM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY MEDIUM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY SMALL, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY SMALL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY SMALL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY CLOUD, BY REGION, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY CLOUD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY CLOUD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY ON PREMISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY ON PREMISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY ON PREMISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY BFSI, BY REGION, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY BFSI, BY GROUP, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY BFSI, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EDUCATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EDUCATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY EDUCATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY GOVERNMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY GOVERNMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY GOVERNMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY IT AND TELECOM, BY REGION, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY IT AND TELECOM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY IT AND TELECOM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY MANUFACTURING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY MANUFACTURING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 78. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY REGION, 2018-2032 (USD MILLION)
TABLE 79. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 80. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY TRAVEL AND HOSPITALITY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 81. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 82. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 83. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 84. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 85. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 86. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 87. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 88. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 89. AMERICAS EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 90. NORTH AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 91. NORTH AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 92. NORTH AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 93. NORTH AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 94. NORTH AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 95. NORTH AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 96. NORTH AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 97. NORTH AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 98. LATIN AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 99. LATIN AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 100. LATIN AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 101. LATIN AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 102. LATIN AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 103. LATIN AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 104. LATIN AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 105. LATIN AMERICA EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 106. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 107. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 108. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 109. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 110. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 111. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 112. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 113. EUROPE, MIDDLE EAST & AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 114. EUROPE EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 115. EUROPE EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 116. EUROPE EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 117. EUROPE EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 118. EUROPE EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 119. EUROPE EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 120. EUROPE EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 121. EUROPE EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 122. MIDDLE EAST EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 123. MIDDLE EAST EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 124. MIDDLE EAST EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 125. MIDDLE EAST EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 126. MIDDLE EAST EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 127. MIDDLE EAST EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 128. MIDDLE EAST EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 129. MIDDLE EAST EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 130. AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 131. AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 132. AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 133. AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 134. AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 135. AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 136. AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 137. AFRICA EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 138. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 139. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 140. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 141. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 142. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 143. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 144. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 145. ASIA-PACIFIC EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 146. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 147. ASEAN EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 148. ASEAN EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 149. ASEAN EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 150. ASEAN EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 151. ASEAN EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 152. ASEAN EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 153. ASEAN EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 154. ASEAN EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 155. GCC EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 156. GCC EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 157. GCC EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 158. GCC EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 159. GCC EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 160. GCC EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 161. GCC EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 162. GCC EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 163. EUROPEAN UNION EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 164. EUROPEAN UNION EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 165. EUROPEAN UNION EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 166. EUROPEAN UNION EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 167. EUROPEAN UNION EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 168. EUROPEAN UNION EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 169. EUROPEAN UNION EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 170. EUROPEAN UNION EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 171. BRICS EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 172. BRICS EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 173. BRICS EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 174. BRICS EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 175. BRICS EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 176. BRICS EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 177. BRICS EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 178. BRICS EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 179. G7 EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 180. G7 EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 181. G7 EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 182. G7 EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 183. G7 EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 184. G7 EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 185. G7 EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 186. G7 EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 187. NATO EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 188. NATO EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 189. NATO EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 190. NATO EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 191. NATO EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 192. NATO EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 193. NATO EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 194. NATO EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 195. GLOBAL EVENT MARKETING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 196. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 197. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 198. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 199. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 200. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 201. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 202. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 203. UNITED STATES EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)
TABLE 204. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 205. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT TYPE, 2018-2032 (USD MILLION)
TABLE 206. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY HYBRID, 2018-2032 (USD MILLION)
TABLE 207. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY IN PERSON, 2018-2032 (USD MILLION)
TABLE 208. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY VIRTUAL, 2018-2032 (USD MILLION)
TABLE 209. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY EVENT SIZE, 2018-2032 (USD MILLION)
TABLE 210. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2018-2032 (USD MILLION)
TABLE 211. CHINA EVENT MARKETING SOFTWARE MARKET SIZE, BY END USER INDUSTRY, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Event Marketing Software market report include:

6Connex, Inc.
Accelevents, Inc.
Airmeet Technologies Pvt. Ltd.
Audience Republic Pty Ltd
Aventri, Inc.
Bizzabo Limited
Cvent Holding Corp.
EventMobi, Inc.
Eventzilla, Inc.
Hubilo Technologies, Inc.
Let’s Get Digital GmbH
ON24, Inc.
PheedLoop, Inc.
PromoTix, Inc.
RainFocus, Inc.
Splash Solutions, Inc.
Swoogo, Inc.
vFairs, Inc.
Webex Events
Whova, Inc.

Table Information

Report Attribute	Details
No. of Pages	187
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 896.9 Million
Forecasted Market Value ( USD ) by 2032	$ 1980 Million
Compound Annual Growth Rate	14.0%
Regions Covered	Global
No. of Companies Mentioned	21

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3504EUR$3,939USD£3,037GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3779EUR$4,249USD£3,276GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5123EUR$5,759USD£4,440GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6199EUR$6,969USD£5,372GBP

Market Snapshot: Event Marketing Software Market Growth

Scope & Segmentation

Key Takeaways for Senior Decision-Makers

Tariff Impact on Event Technology Procurement

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

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