Location-Based Entertainment Market - Global Forecast 2025-2030

The location-based entertainment market is undergoing significant transformation as organizations leverage immersive technologies and adapt operational strategies to better engage users. This report provides senior decision-makers with distilled analysis to help guide organizational strategy in a fast-evolving landscape.

Market Snapshot: Growth and Dynamics of the Location-Based Entertainment Market

The location-based entertainment market expanded from USD 7.07 billion in 2024 to USD 8.64 billion in 2025 and is projected to achieve a CAGR of 22.53%, reaching USD 23.94 billion by 2030.

Scope & Segmentation: Comprehensive Market Perspectives

This report delivers an inclusive overview of the location-based entertainment market, covering critical market segments and technology integrations across key geographies:

• Component: AR and VR accessories, arcade and gaming machines, audio and spatial sound systems, motion simulator modules, projection and display screens, sensors, consulting and integration services, customer support and technical assistance, game hosting and maintenance, analytics and data management, content creation and game development, content management, booking systems, CRM, simulation platforms, and system control and integration solutions.
• Venue Types: Theme parks, water parks, arcades, museums, zoos, indoor sports halls, stadiums, cultural centers, and sports venues represent a broad array of location-based offerings, serving diverse consumer preferences worldwide.
• Technologies: Cloud-merged reality applications such as augmented and virtual reality, projection mapping from 3D to 5D, sensor arrays, and audio-visual integration systems are foundational to driving immersive experiences and engaging visitor journeys.
• Business Models: Both pay-per-use models and subscription or membership-based approaches support operators’ ability to adapt to variable consumer demands and optimize recurring revenue streams.
• Experience Types: Cinematic attractions, immersive storytelling, and interactive games appeal to audiences seeking novel and participatory entertainment.
• Applications: Education and edutainment, gaming and eSports, historical and cultural initiatives, as well as science and exploration, allow operators to diversify offerings and attract wider market segments.
• Regions: Coverage includes the Americas (with North America: US, Canada, Mexico; and Latin America: Brazil, Argentina, Chile, Colombia, Peru), Europe, the Middle East and Africa (capturing both established and emerging centers), and Asia-Pacific (including China, India, Japan, Australia, South Korea, Indonesia, Thailand, Malaysia, Singapore, Taiwan).
• Companies Analyzed: Analysis spans key technology and content leaders, such as 4Experience sp. z o.o., AEON Fantasy, Apple, CyberGlove Systems, Falcon’s Beyond Global, Fantawild Holdings, Fennec Labs, Google, Habo Studio, HOLOGATE, HQ Software, HTC Corporation, Huawei, IMAX, Kabum, Kingsmen Creatives, Magic Leap, Meta Platforms, Microsoft, NBCUniversal, Niantic by Scopely, NVIDIA, Oxford Metrics, Panasonic, Samsung, Sandbox VR, Sony, SpringboardVR by Vertigo Studios, Tencent, The VOID, Disney, Zero Latency, and Zooom Studios.

Key Takeaways for Senior Decision-Makers

• Integrated cloud-connected platforms and advanced simulation tools enable flexible upgrades and scale adjustments, supporting a wide range of venue needs.
• Operators, technology vendors, and content creators are increasingly collaborating to develop hybrid engagement models, effectively connecting physical experiences with digital interactions.
• Personalized guest journeys, powered by advanced analytics and CRM integration, increase satisfaction, foster repeat visits, and open new avenues for revenue growth.
• The shift toward modular hardware and open integration standards streamlines technology adoption, lowering capital exposure and reducing the need for disruptive infrastructure changes.
• Regional partnerships with specialists enhance local expertise, optimize supply chain flows, and provide critical support for navigating regulatory requirements and cross-border risks.
• Diversified business models, such as flexible pay-per-use and memberships, position operators to adjust as consumer behaviors evolve, while supporting steady growth even in changing market conditions.

Tariff Impact: Navigating Regulatory and Supply Chain Challenges

United States tariffs on core hardware components have prompted a reassessment of sourcing strategies across the industry. Procurement and integration teams are actively exploring alternative suppliers to manage expenditure and uphold profitability. As service providers revise contract terms to reflect new cost structures, executive focus on effective risk management is crucial to safeguard long-term investments in this dynamic environment.

Methodology & Data Sources

This research integrates primary interviews with operators, technology suppliers, and service professionals, supported by quantitative analysis of deployment trends and operational performance. Industry publications and regulatory inputs provide further context. Rigorous data validation and expert reviews underpin analysis tailored to the needs of senior leadership.

Why This Report Matters to the Location-Based Entertainment Market

• Enables executives to confidently prioritize technology investments and align operational approaches within a fast-changing entertainment sector.
• Offers actionable segmentation and regulatory insight, supporting strategic growth initiatives and reducing risks tied to market volatility and supply chain disruptions.
• Facilitates monitoring of market trends, optimizing partnership strategies, and achieving differentiation across revenue-generating segments.

Conclusion

This report delivers senior executives the practical frameworks and timely insights required to successfully navigate the location-based entertainment sector’s strategic challenges and opportunities, supporting refined market entry, investment focus, and ongoing operational growth.

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