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Thailand Telecom Operators Country Intelligence Report

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  • 45 Pages
  • December 2023
  • Region: Thailand
  • GlobalData
  • ID: 4898079
'Thailand Telecom Operators Country Intelligence Report,' a new Country Intelligence Report provides an executive-level overview of the telecommunications market in Thailand today with detailed forecasts of key indicators up to 2028. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics, and evolution of demand by service type and technology/platform across the fixed telephony, broadband, mobile, and pay-TV segments as well as a review of key regulatory trends.

The total telecom and pay-TV service revenue in Thailand will increase at a CAGR of 3.2% during 2023-2028, primarily driven by revenue growth in the mobile data and fixed broadband segments. Mobile data service revenue will increase at a five-year CAGR of 4.7%. This growth will be driven by an expanding mobile subscriber base, increasing mobile internet subscriptions, and growing adoption of 5G services that yield higher ARPU. Fixed broadband service revenue, meanwhile, will increase at a five-year CAGR of 5.5% to reach $3 billion by 2028, driven by growing adoption of high-speed fiber-to-the-home (FTTH) and fixed wireless internet services.

The Country Intelligence Report provides in-depth analysis of the following:
  • Demographic and macroeconomic context in Thailand.
  • The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, tariff regulation, and more.
  • Telecom and pay-TV services market outlook: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, broadband, mobile voice, mobile data, and pay-TV markets.
  • The competitive landscape: an examination of the positioning of leading players in the telecom and pay-TV services market as well as subscription market shares across segments.
  • Company snapshots: analysis of the financial position of leading service providers in the telecommunications and pay-TV markets.
  • Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.


  • The total telecommunications and pay-tv services revenue in Thailand will grow, reflecting a CAGR of 3.2% during the 2023-2028 period.
  • 4G technology will hold a majority share of total mobile subscriptions in 2023. The 5G subscription share will grow to 87.8% in 2028, supported by widespread 5G network availability in the country.
  • Average monthly mobile voice usage in Thailand will decline to 49 minutes in 2028, with subscribers increasingly shifting to OTT-based voice communication alternatives.

Reasons to Buy

  • This Country Intelligence Report offers a thorough, forward-looking analysis of Thailand’s telecommunications markets, service providers, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
  • Accompanying the Publisher's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Thailand’s mobile communications, fixed telephony, and broadband markets, including the evolution of service provider market shares.
  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
  • The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Thailand’s telecommunications markets.
  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Thailand.

Table of Contents

  • Market highlights
  • Key takeaways, telecom services revenue outlook, revenue CAGR by service type, 2023 service penetration
  • Demographic, macroeconomic, and regulatory context
  • Population, nominal GDP, PPP-adjusted GDP per capita, real GDP growth, consumer price inflation, exchange rates
  • Regulatory context
  • Regulatory highlights, Broadband initiatives, Digital transformation
  • Telecom market outlook
  • Total telecom and Pay-TV services revenue by category, 2022-2028
  • Evolution of total telecom and Pay-TV services revenue, 2022-2028
  • Mobile services market
  • Mobile service penetration and subscription trends
  • Mobile subscription and user penetration, 2022-2028
  • Total mobile subscriptions, 2022-2028
  • Device adoption trends
  • Mobile subscriptions by device type, 2022-2028
  • Handset subscriptions by type, 2022-2028
  • Payment types and technology trends
  • Mobile subscriptions by payment type
  • Mobile subscriptions by technology generation, 2022-2028
  • Churn and usage trends
  • Churn, voice usage, data usage
  • Market share trends
  • Subscription market shares, 2023
  • Pre-/postpaid market shares, 2023
  • MVNO subscription market share, 2023
  • Fixed services market
  • Fixed service penetration and subscription trends
  • Voice telephony and fixed broadband penetration, 2022-2028
  • Total voice telephony and fixed broadband access lines, 2022-2028
  • Fixed service penetration and subscription trends
  • Voice telephony lines by technology, 2022-2028
  • Broadband lines by technology, 2022-2028
  • Market share trends
  • Fixed voice telephony access line market shares, 2023
  • Fixed broadband access lines market shares, 2023
  • Fixed service revenue trends
  • Total fixed service revenue by service category, 2022-2028
  • Fixed services ARPU by service category, 2022-2028
  • Pay-TV services market
  • Penetration and subscription trends
  • TV and pay-TV household penetration, 2022-2028
  • Total pay-TV subscriptions by type, 2022-2028
  • Market share trends
  • Total pay-TV subscription market shares, 2023
  • Service revenue trends
  • Total pay-TV service revenue, 2022-2028
  • Pay-TV services ARPU by type, 2022-2028
  • Competitive landscape and company snapshots
  • Product portfolios and positioning, market share overview
  • Company snapshot (Advanced Info Service (AIS), dtac, True Corp, NT)
  • Contact the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AIS
  • DTAC
  • True corp
  • CAT
  • TOT
  • 3BB
  • TT&T