Top Growth Opportunities: Savory Snacks in Germany

Top Growth Opportunities: Savory Snacks in Germany

Summary

Top Growth Opportunities for Savory Snacks in Germany provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snacks markets in Germany through the detailed and robust data, expert insight, and case studies.

The Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Savory Snacks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Top Growth Opportunities for Savory Snacks in Germany provides an overview of the Savory Snacks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. the proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -

• Key consumer demographic groups driving consumption within the German market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
• A study of market value and volumes over 2013-2018 for Germany, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
• White space analysis, to pinpoint attractive spaces in the market and the key actions to take
• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
• Examples of international and regional product innovation targeting key consumer needs

Scope

• Amongst the top ten high potential countries, the German savory snacks sector ranked tenth on the the Opportunity Score and was valued at US$2,742.9 million in 2018
• The German savory snacks sector witnessed value growth exceeding volume growth across all categories during 2013-2018, signalling that consumers are seeking products of higher value and quality.
• The Germany savory snack category is highly dominated by domestic brands, showing a consumer incentive to choose heritage brands over international brands.
• Premiumization is a key driver for German consumers, they are willing to pay a higher price tag for high-quality products.

Reasons to buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of Germany's Savory Snacks consumers, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of multiple consumption motivations in the Savory Snacks sector.
• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.