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Technologies Transforming the Future of Digital Marketing

  • Report

  • 32 Pages
  • December 2019
  • Region: Global
  • Frost & Sullivan
  • ID: 4900512

Bringing Brands Closer to Customers Using Technological Innovations

In the highly competitive modern markets, brands are seeking to develop deeper and more meaningful relations with their target audiences by designing marketing campaigns that resonate with them. Digital marketing has emerged as one of the most efficient and continent ways for brands to connect with larger audiences and gathering data on their behavioral patterns.

Large-scale adoption of smartphones and social media supported by technological advances in the areas of AI and Analytics have made it easy and inevitable for brands to establish a strong digital presence. Marketing teams across companies are now transforming to adopt and inculcate more and more data science-oriented practices in order to gain better visibility on digital platforms.

In brief, this research service covers the following points:

  • Stakeholders in the Digital Marketing Ecosystem
  • Evolution of Digital Marketing
  • Drivers and Challenges
  • Technologies Affecting the Future of Digital Marketing

Table of Contents

Executive Summary
  • Research Scope
  • Research Methodology

  • Growing Usage of Internet among Digitally Savvy Customers is Propelling Adoption of Digital Marketing
  • Digital Practices Have Brought Brands Closer to Customers, Giving Brands an Opportunity to Understand Consumer Psyche
  • Digital Marketing Has Evolved towards Higher Levels of Personalization
  • The Ubiquity of Smartphones Has Fundamentally Changed How Companies Connect with their Customers
  • Media Buying and Selling Processes have Been Transformed Radically with the Introduction of Programmatic Advertising
  • Sponsored Content and Influencer Marketing Have Seen Higher Conversion Ratios in Recent Times

Drivers and Challenges
  • Marketing Functions Have Turned Highly Data-Centric, Forcing Marketing Teams to Revamp their Resource Mix
  • Marketers are Looking for Tools that Can Integrate with their Existing Solution Stack and Help them Extract Value out of Collected Data
  • Companies are Adopting Data Analytics Tools to Enable Better Social Media and Customer Relationship Management

Technologies Affecting the Future of Digital Marketing
  • Artificial Intelligence Tools Have Enabled Marketers to Automate a Large Number of their Manual Processes
  • Companies Have Used Artificial Intelligence to Keep up with Market Trends in Real-Time
  • Companies Have Adopted Cloud First Practices to Bring Simplicity and Efficiency to their Data Management Practices
  • Cloud Solutions Have Been the Backbone of Digitization for Marketing Teams across Companies
  • Growing Popularity of Voice Assistants Has Opened up New Avenues for Brands to Connect with their Customers
  • NLP-based Text and Voice Conversations have Made it Possible for Brands to Develop a Deeper Level of Connect with Customers
  • Brands Have Been Able to Gain Granular Level of Insights on the Likes, Dislikes, and Preferences of Customers
  • Companies Have Been Able to Justify their Investments on Data Storage Using Robust Data Analytics Tools

Conclusion and Recommendations
Industry Contacts
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  • Legal Disclaimer