Interactive kiosks are self-contained computing terminals that provide digital content and information for various purposes. Interactive kiosks are also sometimes referred to as Electronic kiosks. Interactive Kiosks are used in many different industries, such as the travel, malls, restaurants, and healthcare industries, as they allow an easy way to obtain personal information from users.
The functionality of the interactive kiosk is limited to the hardware that can be put inside it and to the engineering applied to a specific solution. They typically feature touchscreens, but can also include other interactive elements like buttons, voice recognition, or card readers. The global interactive kiosk value stood at US$34.26 billion in 2024, and is expected to reach US$54.51 billion by 2030.
Interactive kiosks provide an interactive environment to gauge information or facilitate an action for self-service. This action includes product displays for sale, information displays for multimedia, etc. The factors such as the widespread adoption of self-service technology across various industries, the shift towards digital and automated solutions in customer service to reduce operational costs and improve service efficiency, and growing adoption of kiosks among retailers to improve interactivity with consumers through extensive product information display and rising investment by private companies in interactive kiosks have contributed in the growth of the interactive kiosk market.
The market is characterized by innovations that integrate advanced technologies such as AI, biometrics, and wireless connectivity to make kiosks more interactive and efficient. In the forthcoming years, technological advancements such as the adoption of artificial intelligence, machine learning, near-field communication (NFC), radio-frequency identification (RFID), and others in security and digital payment solutions are likely to help in the industry expansion and adoption of the interactive kiosks. The market is expected to grow at a CAGR of 8.26% over the projected period of 2025-2030.
By Type: The global interactive kiosk market can be divided into five segments, on the basis of type, namely, ATM Kiosks, Self-service Kiosks, Vending Kiosks, Check-in Kiosks, and Other types. The ATM kiosks segment held the highest share in the market. Digital transformation initiatives and growing ICT spending are expected to spur the demand for ATMs in the market.
The integration of advanced features like interactive teller machines (ITMs) that enable video conferencing with remote tellers, along with capabilities for card-less transactions, loan payments, and extended service hours, has further strengthened this segment's market position. Additionally, financial institutions have been actively upgrading their ATM units to include more complex functions such as currency conversion, bill payments, and even purchasing financial products directly through the machine.
By End-use Industry: According to end-use Industry, the global interactive kiosk market can be divided into seven segments namely, Retail, BFSI, Airports, Government, Hospitality, Entertainment & Gaming, and Others. The retail segment held the major share, owing to its multiple use cases. Interactive kiosks are being mounted at grocery stores, department stores, specialty retailers, and convenience stores. These retail kiosks provide convenient services to customers, including wayfinding directories, non-stock product ordering, employee info, company information, product lookup, and targeted offers. This benefits customer awareness and provides an enhanced channel for retailers to improve their serviceability.
By Region: The report provides insight into the global interactive kiosk market based on regions namely, North America, Europe, Asia Pacific, and ROW. North America is the largest region of global interactive kiosk market, owing to growing adoption of kiosks at airports and increasing demand for vending machines. North America’s pioneering role in technological innovation and early adoption of digital solutions significantly contribute to this dominance.
In 2024, the US remained the largest interactive kiosk market within the North America. In the US, interactive kiosk market is primarily driven by the widespread use of interactive kiosks at airports. Moreover, the early adoption of advanced technologies in the region, growing customer demand for personalized services, and increasing investment in kiosks from various industry verticals to enhance customer satisfaction are the significant factors that would encourage the demand for interactive kiosks in the US over the forecasted period.
Asia Pacific is the fastest growing market for Interactive Kiosks, with China leading the way, followed by Japan. Asia Pacific interactive kiosk market is expected to grow significantly during the forecasted period, owing to the rising adoption of kiosk in industries such as railways, retail industry, entertainment, airports and healthcare, favorable government initiatives and programs supporting self-service facilities, high usage of interactive kiosk in the telecommunication sector, escalating number of vending machines, and rising transactions through debit & credit cards. The growing production of kiosks for public information across several industrial sectors in countries such as China, Japan, and South Korea, a major revenue-generating economy, is expected to boost the regional market growth.
In 2024, China remained the largest Interactive Kiosks market within the Asia Pacific. The Interactive Kiosks System industry in China has been growing strongly over the past few years. This is due to the rise of organized retail, BFSI, tourism, and healthcare industries
Ltd., NCR Corporation, and others are investing by entering into strategic partnerships and collaborating with others to develop advanced kiosks based on the AI platform. Also, kiosks have been around in the airline industry over two decades, but with limited application. However, with the increasing focus for avoiding delays and long queues at airports, both passengers and airlines are increasingly preferring various self-service kiosks for check-in, boarding, bag recovery, document scanning, and flight rebooking at airports.
Challenges: However, the global interactive kiosk market growth would be negatively impacted by various challenges such as, high installation and maintenance cost, security risks associated with interactive kiosks, etc. The use of interactive kiosks still witness a low acceptance rate in many regions due to the high installation cost. Moreover, the expenditure continues to rise with the maintenance of hardware and software components to ensure smooth operations. The cost is also dependent on design, function, and location-indoors or outdoors.
Trends: The global interactive kiosk market is projected to grow at a fast pace during the forecasted period, due to fast adoption of cloud computing, focus on inclusivity and accessibility initiatives, software innovations, integration of intelligent personal assistant and knowledge navigator technology. This widespread adoption of cloud technology has revolutionized how kiosks operate, enabling real-time updates, remote management capabilities, and seamless integration with various payment platforms, including Android Pay and Apple Pay. The cloud infrastructure allows businesses to maintain consistent content across multiple touch screen kiosks locations while providing the flexibility to update information instantly based on changing market conditions or promotional strategies.
The ability to offer comprehensive kiosks that cater to the diverse needs of consumers is crucial in gaining a competitive edge in the market. The key players are constantly investing in strategic initiatives, such as new product launch, introducing their products to emerging markets, partnerships and more, to maintain a competitive edge in this market.
For instance, In August 2023, a partnership was formed between NCR VOYIX Corporation and Autobooks Inc. which is a cloud-based accounting software provider. The partnership would also develop a seamless integration between Autobook’s payment processing software with NCR VOYIX’s payment processing platform NCR VOYIX Payments. With this, small businesses will have the ability to accept payments, manage finances and track sales all in a single solution.
The functionality of the interactive kiosk is limited to the hardware that can be put inside it and to the engineering applied to a specific solution. They typically feature touchscreens, but can also include other interactive elements like buttons, voice recognition, or card readers. The global interactive kiosk value stood at US$34.26 billion in 2024, and is expected to reach US$54.51 billion by 2030.
Interactive kiosks provide an interactive environment to gauge information or facilitate an action for self-service. This action includes product displays for sale, information displays for multimedia, etc. The factors such as the widespread adoption of self-service technology across various industries, the shift towards digital and automated solutions in customer service to reduce operational costs and improve service efficiency, and growing adoption of kiosks among retailers to improve interactivity with consumers through extensive product information display and rising investment by private companies in interactive kiosks have contributed in the growth of the interactive kiosk market.
The market is characterized by innovations that integrate advanced technologies such as AI, biometrics, and wireless connectivity to make kiosks more interactive and efficient. In the forthcoming years, technological advancements such as the adoption of artificial intelligence, machine learning, near-field communication (NFC), radio-frequency identification (RFID), and others in security and digital payment solutions are likely to help in the industry expansion and adoption of the interactive kiosks. The market is expected to grow at a CAGR of 8.26% over the projected period of 2025-2030.
Market Segmentation Analysis:
By Component: The report provides the bifurcation of the global interactive kiosk market into three components namely, Hardware, Software, and Services. The hardware segment held the major share of the global Interactive Kiosk market. The growth of the segment is driven by the growing installation of kiosks in several sectors including entertainment, education and commerce, rising adoption of interactive displays in the retail sector, declining prices of kiosk’s display, and increasing number of malls and public outing spaces.By Type: The global interactive kiosk market can be divided into five segments, on the basis of type, namely, ATM Kiosks, Self-service Kiosks, Vending Kiosks, Check-in Kiosks, and Other types. The ATM kiosks segment held the highest share in the market. Digital transformation initiatives and growing ICT spending are expected to spur the demand for ATMs in the market.
The integration of advanced features like interactive teller machines (ITMs) that enable video conferencing with remote tellers, along with capabilities for card-less transactions, loan payments, and extended service hours, has further strengthened this segment's market position. Additionally, financial institutions have been actively upgrading their ATM units to include more complex functions such as currency conversion, bill payments, and even purchasing financial products directly through the machine.
By End-use Industry: According to end-use Industry, the global interactive kiosk market can be divided into seven segments namely, Retail, BFSI, Airports, Government, Hospitality, Entertainment & Gaming, and Others. The retail segment held the major share, owing to its multiple use cases. Interactive kiosks are being mounted at grocery stores, department stores, specialty retailers, and convenience stores. These retail kiosks provide convenient services to customers, including wayfinding directories, non-stock product ordering, employee info, company information, product lookup, and targeted offers. This benefits customer awareness and provides an enhanced channel for retailers to improve their serviceability.
By Region: The report provides insight into the global interactive kiosk market based on regions namely, North America, Europe, Asia Pacific, and ROW. North America is the largest region of global interactive kiosk market, owing to growing adoption of kiosks at airports and increasing demand for vending machines. North America’s pioneering role in technological innovation and early adoption of digital solutions significantly contribute to this dominance.
In 2024, the US remained the largest interactive kiosk market within the North America. In the US, interactive kiosk market is primarily driven by the widespread use of interactive kiosks at airports. Moreover, the early adoption of advanced technologies in the region, growing customer demand for personalized services, and increasing investment in kiosks from various industry verticals to enhance customer satisfaction are the significant factors that would encourage the demand for interactive kiosks in the US over the forecasted period.
Asia Pacific is the fastest growing market for Interactive Kiosks, with China leading the way, followed by Japan. Asia Pacific interactive kiosk market is expected to grow significantly during the forecasted period, owing to the rising adoption of kiosk in industries such as railways, retail industry, entertainment, airports and healthcare, favorable government initiatives and programs supporting self-service facilities, high usage of interactive kiosk in the telecommunication sector, escalating number of vending machines, and rising transactions through debit & credit cards. The growing production of kiosks for public information across several industrial sectors in countries such as China, Japan, and South Korea, a major revenue-generating economy, is expected to boost the regional market growth.
In 2024, China remained the largest Interactive Kiosks market within the Asia Pacific. The Interactive Kiosks System industry in China has been growing strongly over the past few years. This is due to the rise of organized retail, BFSI, tourism, and healthcare industries
Market Dynamics:
Growth Drivers: The global interactive kiosk market has been rapidly growing over the past few years, due to factors such as rapid urbanization, rising demand for interactive kiosks from industries such as the retail sector, entertainment and BFSI, increasing demand for interactive kiosks at airports, escalating preference for contactless payments, technological advancements, etc. The rising demand for interactive kiosks from industries such as the retail sector, entertainment, BFSI, and others is a crucial factor driving the market growth. Major players such as Samsung Electronics, Nexcom International Co.Ltd., NCR Corporation, and others are investing by entering into strategic partnerships and collaborating with others to develop advanced kiosks based on the AI platform. Also, kiosks have been around in the airline industry over two decades, but with limited application. However, with the increasing focus for avoiding delays and long queues at airports, both passengers and airlines are increasingly preferring various self-service kiosks for check-in, boarding, bag recovery, document scanning, and flight rebooking at airports.
Challenges: However, the global interactive kiosk market growth would be negatively impacted by various challenges such as, high installation and maintenance cost, security risks associated with interactive kiosks, etc. The use of interactive kiosks still witness a low acceptance rate in many regions due to the high installation cost. Moreover, the expenditure continues to rise with the maintenance of hardware and software components to ensure smooth operations. The cost is also dependent on design, function, and location-indoors or outdoors.
Trends: The global interactive kiosk market is projected to grow at a fast pace during the forecasted period, due to fast adoption of cloud computing, focus on inclusivity and accessibility initiatives, software innovations, integration of intelligent personal assistant and knowledge navigator technology. This widespread adoption of cloud technology has revolutionized how kiosks operate, enabling real-time updates, remote management capabilities, and seamless integration with various payment platforms, including Android Pay and Apple Pay. The cloud infrastructure allows businesses to maintain consistent content across multiple touch screen kiosks locations while providing the flexibility to update information instantly based on changing market conditions or promotional strategies.
Competitive Landscape:
The competitive landscape of the interactive kiosk market is marked by a variety of players vying for market share in this rapidly evolving sector. These entities range from established kiosk manufacturers to tech giants and specialized component suppliers. Manufacturers are constantly striving to develop kiosks that offer enhanced features, and convenience.The ability to offer comprehensive kiosks that cater to the diverse needs of consumers is crucial in gaining a competitive edge in the market. The key players are constantly investing in strategic initiatives, such as new product launch, introducing their products to emerging markets, partnerships and more, to maintain a competitive edge in this market.
For instance, In August 2023, a partnership was formed between NCR VOYIX Corporation and Autobooks Inc. which is a cloud-based accounting software provider. The partnership would also develop a seamless integration between Autobook’s payment processing software with NCR VOYIX’s payment processing platform NCR VOYIX Payments. With this, small businesses will have the ability to accept payments, manage finances and track sales all in a single solution.
The key players of the market are:
- NCR Voyix Corporation
- Diebold Nixdorf, Incorporated
- Zebra Technologies Corp
- Advantech Co., Ltd.
- KIOSK Information Systems
- Slabb Kiosks
- Meridian Kiosks
- Advanced Kiosks
- Embross
- Glory Global Solutions (International) Limited
- Olea Kiosks Inc.
- Peerless-AV
Table of Contents
1. Executive Summary
2. Introduction
3. Global Market Analysis
4. Regional Market Analysis
5. Impact of COVID-19
6. Market Dynamics
7. Competitive Landscape
8. Company Profiles
List of Figures and Tables
Executive Summary
A kiosk refers to a physical unit (often including a display screen and a computer) that displays information or provides a service. Kiosks are usually installed in areas with high foot traffic, such as shopping malls, retail stores, etc. Kiosks can be broadly categorized into two types: Interactive Kiosks and Non-Interactive Kiosks.
An interactive kiosk is a stand-alone device that provides information and digital content for various purposes. Interactive kiosks are considered user-friendly, ensure flexibility, and does not require human interaction.
Interactive kiosks are rapidly becoming a huge part of consumers’ daily lives, and have gained popularity in different industrial verticals. The major benefits of interactive kiosks are: reduce business costs; improve the customers’ buying experience, enhance customer service, provide accuracy and efficiency, serve more customers, help in saving time, and help in branding and advertising.
Interactive kiosks have a long history with continuously evolving next-generation kiosks. The interactive kiosk market can be segmented on the basis of type (Bank Kiosk, Self-service Kiosk, and Vending Kiosk); component (Hardware, Software, and Services); location (Indoor, and Outdoor); and industry vertical (Retail, Hospitality, Transportation, Banking & Financial Services, Healthcare, Entertainment, and Others).
The global interactive kiosk market has increased significantly during the years 2020-2021 and projections are made that the market would rise in the next five years i.e. 2022-2026 tremendously. The interactive kiosk market is expected to increase due to the rising adoption of interactive kiosks in the retail sector, increasing demand for interactive kiosks at airports, escalating preference for contactless payments, increasing implementation of smart parking solutions, rapid urbanization, technological advancements, etc. Yet the market faces some challenges such as increasing adoption of smartphones, high installation and maintenance costs, etc.
Companies Mentioned
- NCR Voyix Corporation
- Diebold Nixdorf, Incorporated
- Zebra Technologies Corp
- Advantech Co., Ltd.
- KIOSK Information Systems
- Slabb Kiosks
- Meridian Kiosks
- Advanced Kiosks
- Embross
- Glory Global Solutions (International) Limited
- Olea Kiosks Inc.
- Peerless-AV
