Romania Ice Cream - Market Assessment and Forecasts to 2023
Summary
The Romanian ice cream sector is expected to grow from RON1.2 billion (US$297.6 million) in 2018 to RON1.8 billion (US$471.3 million) by 2023, at a CAGR of 9.1%. In volume terms, the sector is expected to grow from 40.8 million kg in 2018 to 54.2 million kg by 2023, registering a CAGR of 5.8%. Convenience stores was the largest distribution channel in the Romanian ice cream sector. Unilever, Froneri International Limited and TOP GEL PROD SRL. are the top three companies in the Romanian ice cream sector. Flexible packaging is the most commonly used pack material in the Romanian ice cream sector, followed by rigid plastics and paper & board.
This Country Profile report on the Ice cream sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to buy
Summary
The Romanian ice cream sector is expected to grow from RON1.2 billion (US$297.6 million) in 2018 to RON1.8 billion (US$471.3 million) by 2023, at a CAGR of 9.1%. In volume terms, the sector is expected to grow from 40.8 million kg in 2018 to 54.2 million kg by 2023, registering a CAGR of 5.8%. Convenience stores was the largest distribution channel in the Romanian ice cream sector. Unilever, Froneri International Limited and TOP GEL PROD SRL. are the top three companies in the Romanian ice cream sector. Flexible packaging is the most commonly used pack material in the Romanian ice cream sector, followed by rigid plastics and paper & board.
This Country Profile report on the Ice cream sector in Romania provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023
- Category coverage: Value and growth analysis for artisanal ice cream, impulse ice cream - single serve, and take-home and bulk ice cream with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023
- Leading players: Market share of companies and private labels in value terms in 2018
- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, food & drinks specialists, department stores, convenience stores, cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers
- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, paper & board and others; pack type data for tub, bag/sachet, wrapper, box, film, can, tray, foil and other pack type; closure type data for prize off, screw top and others; primary outer type data for carton - folding, sleeve, bag, shrink wrap.
Scope
- The per capita consumption of ice cream was higher in Romania compared to the global level but was lower than the regional level in 2018
- The ‘impulse ice cream - single-serve’ category was the largest category in both value and volume terms in 2018
- Convenience stores was the leading distribution channel in the Romanian ice cream sector
- Unilever, Froneri International Limited and TOP GEL PROD SRL. are the top companies in the Romanian ice cream sector in 2018
- Flexible packaging is the most commonly used pack material in the Romanian ice cream sector
- Older consumers (55+ years) account for the leading share in the consumption of ice cream in Romania
Reasons to buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- Romania in the global and regional context
- Romania in the global and Eastern Europe ice cream sector
- Romania compared to other leading countries in the Eastern Europe
- Per capita consumption and expenditure - Romania compared to the Eastern Europe and global levels
- Sector analysis - Ice Cream
- Country snapshot - ice cream sector in Romania
- Value and volume analysis - ice cream sector in Romania
- Degree of trading up/down in the Romanian ice cream sector
- Cross-category comparison - value and growth rate
- Change in category share by value
- Cross-category comparison - volume and growth rate
- Change in category share by volume
- Per capita consumption analysis by category
- Category analysis: artisanal ice cream
- Category analysis: impulse ice cream - single serve
- Segment analysis (in value terms): impulse ice cream - single serve
- Segment analysis (in volume terms): impulse ice cream - single serve
- Category analysis: take-home and bulk ice cream
- Segment analysis (in value terms): take-home and bulk ice cream
- Segment analysis (in volume terms): take-home and bulk ice cream
- Distribution analysis
- Distribution channel share analysis: ice cream
- Distribution channel share analysis by category
- Competitive landscape
- Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
- Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
- Brand shares of top five companies (in value terms and volume terms) by category, 2018
- Degree of consolidation/fragmentation by category
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Primary outer type
- Consumergraphics
- Demographic analysis
- Appendix
List of Tables
- Country snapshot - leading value and volume categories
- Cross-category comparison - by value (2013-2023)
- Cross-category comparison - by volume (2013-2023)
- Per capita consumption (by category), Romania compared to Eastern Europe and global levels (in kg), 2018
- Impulse ice cream - single serve - value analysis by segment, 2013-2023
- Impulse ice cream - single-serve - volume analysis by segment, 2013-2023
- Take-home and bulk ice cream - value analysis by segment, 2013-2023
- Take-home and bulk ice cream - volume analysis by segment, 2013-2023
- Change in distribution share, 2013-2018
- Top companies share by brand (in value terms and volume terms) in the ice cream sector, 2018
- Brand shares of top five companies (in value terms and volume terms) by category, 2018
- Performance overview (score: 1-100)
- Category data, by segment
- Per capita consumption (in kg), 2013-2023
- Per capita expenditure, 2013-2023
- Ice cream sales distribution in Romania - by category, 2018
- Brand share (in value and volume terms) in the ice cream sector, 2018
- Brand share (in value and volume terms) in the ice cream sector by category, 2018
- Pack material (in million pack units), 2013-2023
- Pack materials by category (in million pack units), 2018
- Pack type (in million pack units), 2013-2023
- Pack types by category (in million pack units), 2018
- Closure type (in million pack units), 2013-2023
- Closure types by category (in million pack units), 2018
- Primary outer type (in million pack units), 2013-2023
- Primary outer types by category (in million pack units), 2018
- Real GDP and annual growth (%), 2015-2023
- Nominal GDP and annual growth (%), 2015-2023
- Consumer price inflation (%), 2015-2023
- Employed people and unemployment rate (%), 2015-2023
- Nominal household final consumption expenditure and annual growth (%), 2015-2023
- Population and annual growth (%), 2015-2023
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2013-2023
List of Figures
- Value and volume share of Romania in the global and Eastern Europe ice cream sector, 2018-2023
- Romania compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Romania, Eastern Europe, and global, 2013-2023
- PCE comparison - Romania, Eastern Europe, and global, 2013-2023
- Market size and growth analysis by value and volume, ice cream sector, 2013-2023
- Extent to which consumers are trading up or down in the ice cream sector
- Cross-category comparison - by value growth rate (2013-2023)
- Change in category share (in value terms), 2018-2023
- Cross-category comparison - by volume growth rate (2013-2023)
- Change in category share (in volume terms), 2018-2023
- Market size and growth analysis by value and volume, artisanal ice cream category, 2013-2023
- Market size and growth analysis by value and volume, impulse ice cream - single serve category, 2013-2023
- Market size and growth analysis by value and volume, take-home and bulk ice cream category, 2013-2023
- Share of key distribution channels (in value terms) - ice cream, 2018
- Key distribution channel share by category (in value terms), 2018
- Leading companies in the sector (in value and volume terms) in the ice cream sector, 2018
- Category-wise consolidation/fragmentation (in value terms) - ice cream, 2018
- Key pack materials in the Romanian ice cream sector, percentage share of pack units, 2018
- Annual growth rate by key pack material, 2013-2023
- Use of pack material by category (in pack units), 2018
- Key pack types in the Romanian ice cream sector, percentage share of pack units, 2018
- Annual growth rate by key pack type, 2013-2023
- Use of pack type by category (in pack units), 2018
- Key closure types in the Romanian ice cream sector, percentage share of pack units, 2018
- Annual growth rate by key closure type, 2013-2023
- Use of closure type by category (in pack units), 2018
- Key primary outer types in the Romanian ice cream sector, percentage share of pack units, 2018
- Annual growth rate by key primary outer type, 2013-2023
- Use of primary outer type by category (in pack units), 2018
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%)
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever
- Froneri International Limited
- KUBO ICE CREAM COMPANY SRL
