Black Friday in the UK - 2019

Black Friday in the UK - 2019

Summary

The Black Friday in the UK - 2019 report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Black Friday The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope

• Shoppers squeezed more of their Christmas spend into the Black Friday period in 2019, with overall participation 3.1ppts higher than 2018.
• Although purchases of electricals & technology products continue to dominate Black Friday spend - particularly driven by the success of Amazon and its Hero products - penetration in this category fell 4.0ppts on last year.
• Retailer penetrations for the fashion and beauty category - second only in size to electricals and technology over the Black Friday period - vividly demonstrate the growing importance of an intuitive and attractive mobile presence for players in the market.

Reasons to buy

• Use our in-depth consumer insight to discover what consumers are purchasing during the Black Friday period and whether shoppers are waiting to the official day to make purchases in case of further discounting later during the period.
• Understand who consumers are purchasing for and how much they are spending so marketing can be geared to the right audience.
• Examine the reasons why consumers are going to certain retailers for particular products to ascertain where retailers can steal share and maximise sales potential.
• Recognise the discounts consumers are expecting from retailers to ensure promotional activity appeals to shoppers, and find out what can be improved on during the Black Friday period.