Global Fitness Equipment Market by Product (Cardiovascular Training Equipment, Strength Training Equipment), Distribution (Offline Retail Store, Online Retail Store), End-user - Forecast 2024-2030

The Fitness Equipment Market size was estimated at USD 17.01 billion in 2023, USD 17.97 billion in 2024, and is expected to grow at a CAGR of 5.75% to reach USD 25.17 billion by 2030.

Fitness equipment refers to a wide range of devices and accessories designed to facilitate regular physical activity and help individuals achieve their fitness goals. These goals include improving cardiovascular endurance, enhancing muscular strength and flexibility, promoting weight loss, or rehabilitating injuries. Fitness equipment can be broadly categorized into two main types: cardiovascular equipment and resistance equipment. As the global population becomes more conscious about health and wellness, there has been a noticeable increase in gyms and fitness clubs, leading to an increased demand for advanced fitness equipment. Furthermore, chronic diseases are on a steady rise globally. As a result, more people are seeking ways to maintain a healthier lifestyle by incorporating regular exercise into their routines. However, the high cost associated with the fitness equipment and the availability of counterfeit products is hampering the market growth. To overcome these issues, companies are investing in research and development. The demand for home fitness equipment has surged due to busy lifestyles, increasing disposable incomes, and the desire for convenience. Moreover, companies are integrating technology into modern-day fitness equipment, revolutionizing the industry.

Regional Insights

In the Americas region, specifically in the United States and Canada, there is a high demand for fitness equipment due to increasing health awareness among consumers and a rising number of sports clubs and gyms. Technological advancements such as connected devices and digital platforms integrated with fitness equipment are driving consumers' interest in customized workout experiences. In Europe, countries including Germany, France, Italy, Spain, and the UK dominate the fitness equipment market. The European market reflects growing awareness about health benefits associated with regular exercise. In the EMEA region, the Middle East & Africa markets are witnessing increased demand for premium quality fitness equipment due to rising disposable incomes in some countries, including UAE and Saudi Arabia. In the Asia-Pacific region, China is expected to dominate the fitness equipment market due to rapid urbanization, leading to higher disposable incomes and increased investments in gym facilities by local governments. Japan's aging population has resulted in an increased focus on healthcare-related initiatives that include an emphasis on physical exercise, hence boosting sales of home-based fitness equipment. In India, millennials' rapidly changing lifestyles and rising health consciousness are driving the demand for fitness equipment in gyms, health clubs, and homes.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Fitness Equipment Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Fitness Equipment Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Fitness Equipment Market, highlighting leading vendors and their innovative profiles. These include Amer Sports Corporation, Body-Solid, Inc., Core Health & Fitness, LLC, Decathlon S.A., Dyaco International Inc., Echelon Fit US, HAMMER SPORT AG, Horizon Fitness, iFIT Inc. by Amynta Group, Impulse (QingDao) Health Tech Co., Ltd., Jerai Fitness Pvt. Ltd., Johnson Health Tech Co., Ltd., Life Fitness, Nautilus, Inc., Nityasach Fitness Pvt. Ltd., Nortus Fitness, Precor Incorporated, Rogue Fitness, Shandong EM Health Industry Group Co., Ltd., Technogym S.p.a, Torque Fitness, True Fitness Technology, Inc., TRX, Tuff Tread, and Yanre Fitness.

Market Segmentation & Coverage

This research report categorizes the Fitness Equipment Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
  • Cardiovascular Training Equipment
    • Stationary Cycles
    • Treadmills
  • Strength Training Equipment
• Distribution
  • Offline Retail Store
  • Online Retail Store
• End-user
  • Fitness Centers & Gyms
  • Home Consumers

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

1. What is the market size and forecast of the Fitness Equipment Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Fitness Equipment Market?
3. What are the technology trends and regulatory frameworks in the Fitness Equipment Market?
4. What is the market share of the leading vendors in the Fitness Equipment Market?
5. Which modes and strategic moves are suitable for entering the Fitness Equipment Market?

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