Hair Serum Market - Global Forecast 2026-2032

The hair serum market is undergoing transformation, driven by shifting consumer priorities, scientific advancement, and evolving retail strategies. Senior leaders face a landscape where sustained value creation relies on understanding nuanced supply dynamics, effective go-to-market tactics, and regulatory complexity. Market clarity is essential as companies calibrate investments and partnerships for long-term category growth.

Hair Serum Market Snapshot

The global hair serum market is forecast to grow from USD 2.90 billion in 2025 to USD 3.10 billion in 2026, with projected expansion to USD 4.59 billion by 2032. This CAGR of 6.75% underscores steady category momentum, propelled by heightened consumer interest in comprehensive hair health, robust multi-benefit solutions, and continuous product innovations. Advances in science-driven formulations and functional packaging are fueling product differentiation. Additionally, the integration of digital and physical retail systems is broadening market access, shaping lifestyle positioning, and bolstering product discovery for both established and emerging brands.

Scope & Segmentation of the Hair Serum Market

Channel Formats: Covers offline channels, such as traditional retail stores, pharmacies, and supermarkets, which prioritize accessibility and broad consumer trial, alongside online platforms including proprietary e-commerce and third-party marketplaces that support targeted customer acquisition, personalized engagement, and adaptive subscription models.
Hair Concerns: Addresses anti-hair-fall, frizz control, color protection, scalp health, and shine enhancement, with each segment offering tailored product claims and experiences to meet distinct customer needs.
Key Ingredients: Encompasses formulations using keratin, peptides, plant-derived actives, advanced silicones, and vitamin complexes, reflecting the market’s pivot to ingredient transparency and scientific validation as drivers of preference.
End-User Needs: Distinguishes between personal-use serums engineered for ease and consistent results, and professional salon-grade variants featuring concentrated actives and requiring expert application and product education.
Formulation Types: Includes cream-based, oil-based, spray, and water-based serums, each affecting sensory experience and packaging requirements to support consumer ritual and convenience.
Packaging Choices: Offers solutions such as dropper glass bottles, pump dispensers, and tubes, with an increasing industry emphasis on using sustainable materials, recyclability, and refill options to align with environmental priorities.
Regional Coverage: Encompasses the Americas, Europe, Middle East & Africa, and Asia-Pacific. Each region brings its own regulatory frameworks, consumer expectations, and complexities in retail distribution, directly impacting channel and product strategies.

Key Takeaways for Decision-Makers

Synergistic use of advanced actives and natural extracts is central to product differentiation. Brands are increasingly developing unique claims and enhanced performance through well-coordinated ingredient strategies.
Unified omnichannel strategies are elevating product discovery and loyalty, blending digital convenience with physical trial to drive engagement and competitive brand positioning.
Commitment to sustainability—including clear ingredient labeling and eco-conscious packaging—directly shapes buyer perception and supports repeat purchase intent in a regulatory-driven environment.
Supplier diversification, regionalized sourcing, and nearshoring are emerging as critical approaches to strengthen stability in response to logistical uncertainty and the evolving trade landscape.
Go-to-market approaches must adapt to regional differences in consumer behavior, compliance, and channel structure to effectively capture growth and manage category risks.

Tariff Impact on Supply Chain and Operations

Recent U.S. tariff policy has driven transformation in supply chain strategies for hair serum brands. Increased duties on key ingredients have resulted in expanded dual-sourcing, regional supplier engagement, and responsive formulation updates to manage elevated costs. As brands adapt, distributor collaboration and flexible replenishment models have improved operational agility. Scenario-based procurement planning is increasingly important for preserving competitive standings and margins amid ongoing trade and logistics uncertainty.

Methodology & Data Sources

This analysis draws from direct interviews with industry formulators, procurement leads, retail buyers, and salon professionals. Evidence is reinforced by independent product audits, supply chain mapping, and regulatory review, ensuring recommendations are validated by market practitioners and reflect best-in-class research standards.

Why This Report Matters

Clarifies shifting customer expectations, regional regulation, and supply considerations that directly affect strategic execution across the global hair serum market.
Delivers comprehensive segmentation and channel insights, guiding R&D prioritization, commercialization choices, and operational decision-making for long-term growth.
Highlights risk factors and actionable strategies for procurement and marketing resilience in an environment influenced by supply disruption and regulatory change.

Strategic Growth in the Hair Serum Category

Sustained leadership requires investment in science-backed formulation, resilient supply infrastructure, sustainable packaging, and seamless retail integration. Senior decision-makers who align with these imperatives secure brand relevance, operational stability, and enduring category value.

Additional Product Information:

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1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Hair Serum Market, by Ingredient

8.1. Keratin
8.2. Peptide
8.3. Plant Extracts
8.4. Silicone
8.5. Vitamin Enriched

9. Hair Serum Market, by Hair Concern

9.1. Anti Hair Fall
9.2. Color Protection
9.3. Frizz Control
9.4. Scalp Treatment
9.5. Shine Enhancement

10. Hair Serum Market, by Formulation

10.1. Cream
10.2. Oil Based
10.3. Serum Spray
10.4. Water Based

11. Hair Serum Market, by Packaging

11.1. Dropper Glass Bottle
11.2. Pump Bottle
11.3. Tube

12. Hair Serum Market, by Distribution Channel

12.1. Offline Retail
12.1.1. Pharmacy
12.1.2. Supermarket
12.2. Online Retail
12.2.1. Brand Website
12.2.2. E-Commerce Platforms

13. Hair Serum Market, by End User

13.1. Personal Use
13.2. Professional Use

14. Hair Serum Market, by Region

14.1. Americas
14.1.1. North America
14.1.2. Latin America
14.2. Europe, Middle East & Africa
14.2.1. Europe
14.2.2. Middle East
14.2.3. Africa
14.3. Asia-Pacific

15. Hair Serum Market, by Group

15.1. ASEAN
15.2. GCC
15.3. European Union
15.4. BRICS
15.5. G7
15.6. NATO

16. Hair Serum Market, by Country

16.1. United States
16.2. Canada
16.3. Mexico
16.4. Brazil
16.5. United Kingdom
16.6. Germany
16.7. France
16.8. Russia
16.9. Italy
16.10. Spain
16.11. China
16.12. India
16.13. Japan
16.14. Australia
16.15. South Korea

17. United States Hair Serum Market
18. China Hair Serum Market

19. Competitive Landscape

19.1. Market Concentration Analysis, 2025
19.1.1. Concentration Ratio (CR)
19.1.2. Herfindahl Hirschman Index (HHI)
19.2. Recent Developments & Impact Analysis, 2025
19.3. Product Portfolio Analysis, 2025
19.4. Benchmarking Analysis, 2025
19.5. Amorepacific Corporation
19.6. Briogeo Hair Care LLC
19.7. Giovanni Cosmetics, Inc.
19.8. IGK Hair Care
19.9. John Paul Mitchell Systems
19.10. Kao Corporation
19.11. L'Oreal S.A.
19.12. Moroccanoil Israel Ltd.
19.13. Revlon, Inc.
19.14. Shiseido Company, Limited
19.15. The Estée Lauder Companies Inc.
19.16. The Procter & Gamble Company
19.17. Unilever PLC
19.18. Virtue Labs Inc.

List of Figures

FIGURE 1. GLOBAL HAIR SERUM MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL HAIR SERUM MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL HAIR SERUM MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL HAIR SERUM MARKET SIZE, BY INGREDIENT, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL HAIR SERUM MARKET SIZE, BY FORMULATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL HAIR SERUM MARKET SIZE, BY PACKAGING, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL HAIR SERUM MARKET SIZE, BY END USER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL HAIR SERUM MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL HAIR SERUM MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. GLOBAL HAIR SERUM MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 13. UNITED STATES HAIR SERUM MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 14. CHINA HAIR SERUM MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL HAIR SERUM MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL HAIR SERUM MARKET SIZE, BY KERATIN, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL HAIR SERUM MARKET SIZE, BY KERATIN, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL HAIR SERUM MARKET SIZE, BY KERATIN, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL HAIR SERUM MARKET SIZE, BY PEPTIDE, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL HAIR SERUM MARKET SIZE, BY PEPTIDE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL HAIR SERUM MARKET SIZE, BY PEPTIDE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL HAIR SERUM MARKET SIZE, BY PLANT EXTRACTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL HAIR SERUM MARKET SIZE, BY PLANT EXTRACTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL HAIR SERUM MARKET SIZE, BY PLANT EXTRACTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL HAIR SERUM MARKET SIZE, BY SILICONE, BY REGION, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL HAIR SERUM MARKET SIZE, BY SILICONE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL HAIR SERUM MARKET SIZE, BY SILICONE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL HAIR SERUM MARKET SIZE, BY VITAMIN ENRICHED, BY REGION, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL HAIR SERUM MARKET SIZE, BY VITAMIN ENRICHED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL HAIR SERUM MARKET SIZE, BY VITAMIN ENRICHED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL HAIR SERUM MARKET SIZE, BY ANTI HAIR FALL, BY REGION, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL HAIR SERUM MARKET SIZE, BY ANTI HAIR FALL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL HAIR SERUM MARKET SIZE, BY ANTI HAIR FALL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL HAIR SERUM MARKET SIZE, BY COLOR PROTECTION, BY REGION, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL HAIR SERUM MARKET SIZE, BY COLOR PROTECTION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL HAIR SERUM MARKET SIZE, BY COLOR PROTECTION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL HAIR SERUM MARKET SIZE, BY FRIZZ CONTROL, BY REGION, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL HAIR SERUM MARKET SIZE, BY FRIZZ CONTROL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL HAIR SERUM MARKET SIZE, BY FRIZZ CONTROL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL HAIR SERUM MARKET SIZE, BY SCALP TREATMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL HAIR SERUM MARKET SIZE, BY SCALP TREATMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL HAIR SERUM MARKET SIZE, BY SCALP TREATMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL HAIR SERUM MARKET SIZE, BY SHINE ENHANCEMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL HAIR SERUM MARKET SIZE, BY SHINE ENHANCEMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL HAIR SERUM MARKET SIZE, BY SHINE ENHANCEMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL HAIR SERUM MARKET SIZE, BY CREAM, BY REGION, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL HAIR SERUM MARKET SIZE, BY CREAM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL HAIR SERUM MARKET SIZE, BY CREAM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL HAIR SERUM MARKET SIZE, BY OIL BASED, BY REGION, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL HAIR SERUM MARKET SIZE, BY OIL BASED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL HAIR SERUM MARKET SIZE, BY OIL BASED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL HAIR SERUM MARKET SIZE, BY SERUM SPRAY, BY REGION, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL HAIR SERUM MARKET SIZE, BY SERUM SPRAY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL HAIR SERUM MARKET SIZE, BY SERUM SPRAY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL HAIR SERUM MARKET SIZE, BY WATER BASED, BY REGION, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL HAIR SERUM MARKET SIZE, BY WATER BASED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL HAIR SERUM MARKET SIZE, BY WATER BASED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL HAIR SERUM MARKET SIZE, BY DROPPER GLASS BOTTLE, BY REGION, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL HAIR SERUM MARKET SIZE, BY DROPPER GLASS BOTTLE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL HAIR SERUM MARKET SIZE, BY DROPPER GLASS BOTTLE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL HAIR SERUM MARKET SIZE, BY PUMP BOTTLE, BY REGION, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL HAIR SERUM MARKET SIZE, BY PUMP BOTTLE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL HAIR SERUM MARKET SIZE, BY PUMP BOTTLE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL HAIR SERUM MARKET SIZE, BY TUBE, BY REGION, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL HAIR SERUM MARKET SIZE, BY TUBE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL HAIR SERUM MARKET SIZE, BY TUBE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL HAIR SERUM MARKET SIZE, BY PHARMACY, BY REGION, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL HAIR SERUM MARKET SIZE, BY PHARMACY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL HAIR SERUM MARKET SIZE, BY PHARMACY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL HAIR SERUM MARKET SIZE, BY SUPERMARKET, BY REGION, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL HAIR SERUM MARKET SIZE, BY SUPERMARKET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL HAIR SERUM MARKET SIZE, BY SUPERMARKET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL HAIR SERUM MARKET SIZE, BY BRAND WEBSITE, BY REGION, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL HAIR SERUM MARKET SIZE, BY BRAND WEBSITE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL HAIR SERUM MARKET SIZE, BY BRAND WEBSITE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL HAIR SERUM MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL HAIR SERUM MARKET SIZE, BY E-COMMERCE PLATFORMS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL HAIR SERUM MARKET SIZE, BY E-COMMERCE PLATFORMS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 78. GLOBAL HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 79. GLOBAL HAIR SERUM MARKET SIZE, BY PERSONAL USE, BY REGION, 2018-2032 (USD MILLION)
TABLE 80. GLOBAL HAIR SERUM MARKET SIZE, BY PERSONAL USE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 81. GLOBAL HAIR SERUM MARKET SIZE, BY PERSONAL USE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 82. GLOBAL HAIR SERUM MARKET SIZE, BY PROFESSIONAL USE, BY REGION, 2018-2032 (USD MILLION)
TABLE 83. GLOBAL HAIR SERUM MARKET SIZE, BY PROFESSIONAL USE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 84. GLOBAL HAIR SERUM MARKET SIZE, BY PROFESSIONAL USE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 85. GLOBAL HAIR SERUM MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 86. AMERICAS HAIR SERUM MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 87. AMERICAS HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 88. AMERICAS HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 89. AMERICAS HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 90. AMERICAS HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 91. AMERICAS HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 92. AMERICAS HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 93. AMERICAS HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 94. AMERICAS HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 95. NORTH AMERICA HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 96. NORTH AMERICA HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 97. NORTH AMERICA HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 98. NORTH AMERICA HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 99. NORTH AMERICA HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 100. NORTH AMERICA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 101. NORTH AMERICA HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 102. NORTH AMERICA HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 103. NORTH AMERICA HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 104. LATIN AMERICA HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 105. LATIN AMERICA HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 106. LATIN AMERICA HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 107. LATIN AMERICA HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 108. LATIN AMERICA HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 109. LATIN AMERICA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 110. LATIN AMERICA HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 111. LATIN AMERICA HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 112. LATIN AMERICA HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 113. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 114. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 115. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 116. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 117. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 118. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 119. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 120. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 121. EUROPE, MIDDLE EAST & AFRICA HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 122. EUROPE HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 123. EUROPE HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 124. EUROPE HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 125. EUROPE HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 126. EUROPE HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 127. EUROPE HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 128. EUROPE HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 129. EUROPE HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 130. EUROPE HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 131. MIDDLE EAST HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 132. MIDDLE EAST HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 133. MIDDLE EAST HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 134. MIDDLE EAST HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 135. MIDDLE EAST HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 136. MIDDLE EAST HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 137. MIDDLE EAST HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 138. MIDDLE EAST HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 139. MIDDLE EAST HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 140. AFRICA HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 141. AFRICA HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 142. AFRICA HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 143. AFRICA HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 144. AFRICA HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 145. AFRICA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 146. AFRICA HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 147. AFRICA HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 148. AFRICA HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 149. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 150. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 151. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 152. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 153. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 154. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 155. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 156. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 157. ASIA-PACIFIC HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 158. GLOBAL HAIR SERUM MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 159. ASEAN HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 160. ASEAN HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 161. ASEAN HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 162. ASEAN HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 163. ASEAN HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 164. ASEAN HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 165. ASEAN HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 166. ASEAN HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 167. ASEAN HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 168. GCC HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 169. GCC HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 170. GCC HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 171. GCC HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 172. GCC HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 173. GCC HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 174. GCC HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 175. GCC HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 176. GCC HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 177. EUROPEAN UNION HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 178. EUROPEAN UNION HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 179. EUROPEAN UNION HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 180. EUROPEAN UNION HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 181. EUROPEAN UNION HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 182. EUROPEAN UNION HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 183. EUROPEAN UNION HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 184. EUROPEAN UNION HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 185. EUROPEAN UNION HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 186. BRICS HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 187. BRICS HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 188. BRICS HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 189. BRICS HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 190. BRICS HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 191. BRICS HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 192. BRICS HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 193. BRICS HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 194. BRICS HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 195. G7 HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 196. G7 HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 197. G7 HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 198. G7 HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 199. G7 HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 200. G7 HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 201. G7 HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 202. G7 HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 203. G7 HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 204. NATO HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 205. NATO HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 206. NATO HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 207. NATO HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 208. NATO HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 209. NATO HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 210. NATO HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 211. NATO HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 212. NATO HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 213. GLOBAL HAIR SERUM MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 214. UNITED STATES HAIR SERUM MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 215. UNITED STATES HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 216. UNITED STATES HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 217. UNITED STATES HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 218. UNITED STATES HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 219. UNITED STATES HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 220. UNITED STATES HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 221. UNITED STATES HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 222. UNITED STATES HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 223. CHINA HAIR SERUM MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 224. CHINA HAIR SERUM MARKET SIZE, BY INGREDIENT, 2018-2032 (USD MILLION)
TABLE 225. CHINA HAIR SERUM MARKET SIZE, BY HAIR CONCERN, 2018-2032 (USD MILLION)
TABLE 226. CHINA HAIR SERUM MARKET SIZE, BY FORMULATION, 2018-2032 (USD MILLION)
TABLE 227. CHINA HAIR SERUM MARKET SIZE, BY PACKAGING, 2018-2032 (USD MILLION)
TABLE 228. CHINA HAIR SERUM MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 229. CHINA HAIR SERUM MARKET SIZE, BY OFFLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 230. CHINA HAIR SERUM MARKET SIZE, BY ONLINE RETAIL, 2018-2032 (USD MILLION)
TABLE 231. CHINA HAIR SERUM MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Hair Serum market report include:

Amorepacific Corporation
Briogeo Hair Care LLC
Giovanni Cosmetics, Inc.
IGK Hair Care
John Paul Mitchell Systems
Kao Corporation
L'Oreal S.A.
Moroccanoil Israel Ltd.
Revlon, Inc.
Shiseido Company, Limited
The Estée Lauder Companies Inc.
The Procter & Gamble Company
Unilever PLC
Virtue Labs Inc.

Table Information

Report Attribute	Details
No. of Pages	185
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 3.1 Billion
Forecasted Market Value ( USD ) by 2032	$ 4.59 Billion
Compound Annual Growth Rate	6.7%
Regions Covered	Global
No. of Companies Mentioned	15

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3504EUR$3,939USD£3,037GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3779EUR$4,249USD£3,276GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5123EUR$5,759USD£4,440GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6199EUR$6,969USD£5,372GBP

Hair Serum Market Snapshot

Scope & Segmentation of the Hair Serum Market

Key Takeaways for Decision-Makers

Tariff Impact on Supply Chain and Operations

Methodology & Data Sources

Why This Report Matters

Strategic Growth in the Hair Serum Category

Table of Contents

Companies Mentioned

Table Information

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