Liquid Detergent Market - Global Forecast 2026-2032

The liquid detergent market is in transition, challenging senior leaders to respond to stricter regulations, evolving consumer priorities, and technological advances. The coming years will test operational agility and strategic vision as supply chains, product formats, and sustainability initiatives become central to market leadership.

Market Snapshot: Liquid Detergent Market Growth and Outlook

The liquid detergent market is projected to expand from USD 39.25 billion in 2025 to USD 42.11 billion in 2026, with a compound annual growth rate (CAGR) of 8.06%, reaching USD 67.56 billion by 2032. Key drivers shaping this growth include increased demand spanning both household and institutional segments, and rapid adoption of sustainable formats. Heightened competition is emerging from a shift toward eco-conscious product lines, advanced energy-saving solutions, and differentiated benefits geared to both developed and emerging regions. These dynamics highlight the rising importance of supply stability and consistent product performance.

Scope & Segmentation

Ingredient Types: Conventional detergent formulations and plant-based alternatives each require targeted supply approaches, product positioning strategies, and specific supply chain enhancements to effectively address diversified market needs.
Concentration Formats: Standard and concentrated detergents create distinct requirements for dispensing, direct sales messaging, and customized packaging, enabling brands to clarify their unique value and maximize user convenience.
Form Variants: Includes liquid, pods, powder, and sheet formats designed for different preferences and settings, from traditional at-home laundry care to portable solutions for travel or institutional use.
Application Segments: Addresses both residential and commercial laundry, with heightened emphasis on hospitality and industrial settings, each requiring cycle-compatible, procurement-focused solutions for reliable and large-scale usage.
Distribution Channels: Spans brick-and-mortar options in groceries and supermarkets, as well as an expanding online presence leveraging e-commerce and social commerce platforms, which increasingly enable recurring purchases and expedited delivery.
Regional Coverage: Markets include the Americas, Europe, Middle East & Africa, and Asia-Pacific, each presenting varying regulatory challenges, supply chain nuances, and consumer dynamics that influence the pace of innovation and product adoption.
Technology Focus: Advances such as enzyme-enhanced detergents, sustainable surfactants, upgraded dosing systems, and packaging designed for recyclability are catalyzing both cost savings and sustainability progress.

Key Takeaways: Strategic Insights for Senior Decision Makers

Innovation is shifting competition away from pure price and toward differentiated value in sustainability, brand trust, and dosing accuracy.
Ingredient transparency, credible certifications, and omnichannel consistency are establishing the baseline for procurement across both retail and institutional buyers.
Collaborative distribution and refined shelf planning between manufacturers and retail partners are streamlining supply, optimizing shelf presence, and strengthening brand loyalty.
Diversification in supplier base and greater production localization help reduce exposure to supply disruptions and global market fluctuations.
Aligning with local consumer behaviors and regulations fosters demand for customized formulations and region-specific market strategies.
Strategic prioritization of advanced detergent science, focused product portfolios, and agile operations supports durable relevancy and paves the way for new partnership opportunities.

Tariff Impact: Adjusting Sourcing, Localization, and Product Assortment

Recent changes in tariff and trade policies are driving liquid detergent manufacturers to re-examine their procurement, supply, and distribution frameworks. Companies increasingly evaluate nearshoring, supplier diversification, and regional production to control input costs and mitigate fulfillment risks. Tariff adjustments are also prompting product redesigns that leverage local raw materials and packaging, resulting in enhanced supply predictability and reduced lead times for institutional buyers. Agility in scenario planning and prompt adaptation to policy changes are now essential for successful rollouts and resilient channel management.

Methodology & Data Sources

This analysis synthesizes qualitative and quantitative insights, drawing from decision-maker interviews, shelf observation, industry white papers, and regulatory reviews. Publicly available corporate data validates comparative scenarios, ensuring recommendations are anchored in real procurement and market behaviors.

Why This Report Matters

Enables executives to benchmark innovation roadmaps, operational resilience practices, and go-to-market strategies against shifting international standards and competitive frameworks.
Delivers actionable segmentation and relevant operational insights essential for targeting high-growth categories, rationalizing portfolios, and preparing for compliance demands.
Provides practical guidance for managing new ingredient choices, packaging shifts, and procurement strategies that advance efficiency, sustainability, and profitability.

Conclusion

Success in the global liquid detergent market relies on responsive product innovation, localized operational agility, and a commitment to aligning sourcing with evolving sustainability and regional expectations. Organizations that proactively refine supply chains and adapt to change are positioned to achieve sustained growth.

Additional Product Information:

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1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Liquid Detergent Market, by Ingredient Type

8.1. Conventional
8.2. Plant Based

9. Liquid Detergent Market, by Concentration

9.1. Concentrated
9.2. Regular

10. Liquid Detergent Market, by Form

10.1. Liquid
10.2. Pods
10.3. Powder
10.4. Sheets

11. Liquid Detergent Market, by Application

11.1. Commercial
11.1.1. Hospitality Laundry
11.1.2. Industrial Laundry
11.2. Household

12. Liquid Detergent Market, by Distribution Channel

12.1. Offline
12.1.1. Convenience Store
12.1.2. Grocery Store
12.1.3. Supermarket
12.2. Online
12.2.1. E Commerce Website
12.2.2. Social Commerce

13. Liquid Detergent Market, by Region

13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific

14. Liquid Detergent Market, by Group

14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO

15. Liquid Detergent Market, by Country

15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea

16. United States Liquid Detergent Market
17. China Liquid Detergent Market

18. Competitive Landscape

18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. Church & Dwight Co., Inc.
18.6. Godrej Consumer Products Limited
18.7. Henkel AG & Co. KGaA
18.8. Kao Corporation
18.9. LG Household & Health Care Ltd.
18.10. Reckitt Benckiser Group PLC
18.11. SC Johnson & Son, Inc.
18.12. The Clorox Company
18.13. The Procter & Gamble Company
18.14. Unilever PLC

List of Figures

FIGURE 1. GLOBAL LIQUID DETERGENT MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL LIQUID DETERGENT MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL LIQUID DETERGENT MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL LIQUID DETERGENT MARKET SIZE, BY FORM, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL LIQUID DETERGENT MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL LIQUID DETERGENT MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES LIQUID DETERGENT MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA LIQUID DETERGENT MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL LIQUID DETERGENT MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONVENTIONAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONVENTIONAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONVENTIONAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL LIQUID DETERGENT MARKET SIZE, BY PLANT BASED, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL LIQUID DETERGENT MARKET SIZE, BY PLANT BASED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL LIQUID DETERGENT MARKET SIZE, BY PLANT BASED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONCENTRATED, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONCENTRATED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONCENTRATED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL LIQUID DETERGENT MARKET SIZE, BY REGULAR, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL LIQUID DETERGENT MARKET SIZE, BY REGULAR, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL LIQUID DETERGENT MARKET SIZE, BY REGULAR, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL LIQUID DETERGENT MARKET SIZE, BY LIQUID, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL LIQUID DETERGENT MARKET SIZE, BY LIQUID, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL LIQUID DETERGENT MARKET SIZE, BY LIQUID, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL LIQUID DETERGENT MARKET SIZE, BY PODS, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL LIQUID DETERGENT MARKET SIZE, BY PODS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL LIQUID DETERGENT MARKET SIZE, BY PODS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL LIQUID DETERGENT MARKET SIZE, BY POWDER, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL LIQUID DETERGENT MARKET SIZE, BY POWDER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL LIQUID DETERGENT MARKET SIZE, BY POWDER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL LIQUID DETERGENT MARKET SIZE, BY SHEETS, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL LIQUID DETERGENT MARKET SIZE, BY SHEETS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL LIQUID DETERGENT MARKET SIZE, BY SHEETS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL LIQUID DETERGENT MARKET SIZE, BY HOSPITALITY LAUNDRY, BY REGION, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL LIQUID DETERGENT MARKET SIZE, BY HOSPITALITY LAUNDRY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL LIQUID DETERGENT MARKET SIZE, BY HOSPITALITY LAUNDRY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL LIQUID DETERGENT MARKET SIZE, BY INDUSTRIAL LAUNDRY, BY REGION, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL LIQUID DETERGENT MARKET SIZE, BY INDUSTRIAL LAUNDRY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL LIQUID DETERGENT MARKET SIZE, BY INDUSTRIAL LAUNDRY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL LIQUID DETERGENT MARKET SIZE, BY HOUSEHOLD, BY REGION, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL LIQUID DETERGENT MARKET SIZE, BY HOUSEHOLD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL LIQUID DETERGENT MARKET SIZE, BY HOUSEHOLD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL LIQUID DETERGENT MARKET SIZE, BY OFFLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL LIQUID DETERGENT MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL LIQUID DETERGENT MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONVENIENCE STORE, BY REGION, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONVENIENCE STORE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL LIQUID DETERGENT MARKET SIZE, BY CONVENIENCE STORE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL LIQUID DETERGENT MARKET SIZE, BY GROCERY STORE, BY REGION, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL LIQUID DETERGENT MARKET SIZE, BY GROCERY STORE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL LIQUID DETERGENT MARKET SIZE, BY GROCERY STORE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL LIQUID DETERGENT MARKET SIZE, BY SUPERMARKET, BY REGION, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL LIQUID DETERGENT MARKET SIZE, BY SUPERMARKET, BY GROUP, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL LIQUID DETERGENT MARKET SIZE, BY SUPERMARKET, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL LIQUID DETERGENT MARKET SIZE, BY ONLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL LIQUID DETERGENT MARKET SIZE, BY ONLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL LIQUID DETERGENT MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL LIQUID DETERGENT MARKET SIZE, BY E COMMERCE WEBSITE, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL LIQUID DETERGENT MARKET SIZE, BY E COMMERCE WEBSITE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL LIQUID DETERGENT MARKET SIZE, BY E COMMERCE WEBSITE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL LIQUID DETERGENT MARKET SIZE, BY SOCIAL COMMERCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL LIQUID DETERGENT MARKET SIZE, BY SOCIAL COMMERCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL LIQUID DETERGENT MARKET SIZE, BY SOCIAL COMMERCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL LIQUID DETERGENT MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 68. AMERICAS LIQUID DETERGENT MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 69. AMERICAS LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 70. AMERICAS LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 71. AMERICAS LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 72. AMERICAS LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 73. AMERICAS LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 74. AMERICAS LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 75. AMERICAS LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 76. AMERICAS LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 77. NORTH AMERICA LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 78. NORTH AMERICA LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 79. NORTH AMERICA LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 80. NORTH AMERICA LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 81. NORTH AMERICA LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 82. NORTH AMERICA LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 83. NORTH AMERICA LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 84. NORTH AMERICA LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 85. NORTH AMERICA LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 86. LATIN AMERICA LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 87. LATIN AMERICA LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 88. LATIN AMERICA LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 89. LATIN AMERICA LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 90. LATIN AMERICA LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 91. LATIN AMERICA LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 92. LATIN AMERICA LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 93. LATIN AMERICA LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 94. LATIN AMERICA LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 95. EUROPE, MIDDLE EAST & AFRICA LIQUID DETERGENT MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 96. EUROPE, MIDDLE EAST & AFRICA LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 97. EUROPE, MIDDLE EAST & AFRICA LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 98. EUROPE, MIDDLE EAST & AFRICA LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 99. EUROPE, MIDDLE EAST & AFRICA LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 102. EUROPE, MIDDLE EAST & AFRICA LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 103. EUROPE, MIDDLE EAST & AFRICA LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 104. EUROPE LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 105. EUROPE LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 106. EUROPE LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 107. EUROPE LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 108. EUROPE LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 109. EUROPE LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 110. EUROPE LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 111. EUROPE LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 112. EUROPE LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 113. MIDDLE EAST LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 114. MIDDLE EAST LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 115. MIDDLE EAST LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 116. MIDDLE EAST LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 117. MIDDLE EAST LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 118. MIDDLE EAST LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 119. MIDDLE EAST LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 120. MIDDLE EAST LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 121. MIDDLE EAST LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 122. AFRICA LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 123. AFRICA LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 124. AFRICA LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 125. AFRICA LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 126. AFRICA LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 127. AFRICA LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 128. AFRICA LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 129. AFRICA LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 130. AFRICA LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 131. ASIA-PACIFIC LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 132. ASIA-PACIFIC LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 133. ASIA-PACIFIC LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 134. ASIA-PACIFIC LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 135. ASIA-PACIFIC LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 136. ASIA-PACIFIC LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 137. ASIA-PACIFIC LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 138. ASIA-PACIFIC LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 139. ASIA-PACIFIC LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 140. GLOBAL LIQUID DETERGENT MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 141. ASEAN LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 142. ASEAN LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 143. ASEAN LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 144. ASEAN LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 145. ASEAN LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 146. ASEAN LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 147. ASEAN LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 148. ASEAN LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 149. ASEAN LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 150. GCC LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 151. GCC LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 152. GCC LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 153. GCC LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 154. GCC LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 155. GCC LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 156. GCC LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 157. GCC LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 158. GCC LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 159. EUROPEAN UNION LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 160. EUROPEAN UNION LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 161. EUROPEAN UNION LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 162. EUROPEAN UNION LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 163. EUROPEAN UNION LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 164. EUROPEAN UNION LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 165. EUROPEAN UNION LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 166. EUROPEAN UNION LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 167. EUROPEAN UNION LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 168. BRICS LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 169. BRICS LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 170. BRICS LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 171. BRICS LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 172. BRICS LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 173. BRICS LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 174. BRICS LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 175. BRICS LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 176. BRICS LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 177. G7 LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 178. G7 LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 179. G7 LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 180. G7 LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 181. G7 LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 182. G7 LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 183. G7 LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 184. G7 LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 185. G7 LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 186. NATO LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 187. NATO LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 188. NATO LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 189. NATO LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 190. NATO LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 191. NATO LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 192. NATO LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 193. NATO LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 194. NATO LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 195. GLOBAL LIQUID DETERGENT MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 196. UNITED STATES LIQUID DETERGENT MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 197. UNITED STATES LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 198. UNITED STATES LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 199. UNITED STATES LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 200. UNITED STATES LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 201. UNITED STATES LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 202. UNITED STATES LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 203. UNITED STATES LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 204. UNITED STATES LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 205. CHINA LIQUID DETERGENT MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 206. CHINA LIQUID DETERGENT MARKET SIZE, BY INGREDIENT TYPE, 2018-2032 (USD MILLION)
TABLE 207. CHINA LIQUID DETERGENT MARKET SIZE, BY CONCENTRATION, 2018-2032 (USD MILLION)
TABLE 208. CHINA LIQUID DETERGENT MARKET SIZE, BY FORM, 2018-2032 (USD MILLION)
TABLE 209. CHINA LIQUID DETERGENT MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 210. CHINA LIQUID DETERGENT MARKET SIZE, BY COMMERCIAL, 2018-2032 (USD MILLION)
TABLE 211. CHINA LIQUID DETERGENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2032 (USD MILLION)
TABLE 212. CHINA LIQUID DETERGENT MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 213. CHINA LIQUID DETERGENT MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Liquid Detergent market report include:

Church & Dwight Co., Inc.
Godrej Consumer Products Limited
Henkel AG & Co. KGaA
Kao Corporation
LG Household & Health Care Ltd.
Reckitt Benckiser Group PLC
SC Johnson & Son, Inc.
The Clorox Company
The Procter & Gamble Company
Unilever PLC

Table Information

Report Attribute	Details
No. of Pages	183
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 42.11 Billion
Forecasted Market Value ( USD ) by 2032	$ 67.56 Billion
Compound Annual Growth Rate	8.0%
Regions Covered	Global
No. of Companies Mentioned	11

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3504EUR$3,939USD£3,037GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3779EUR$4,249USD£3,276GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5123EUR$5,759USD£4,440GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6199EUR$6,969USD£5,372GBP

Market Snapshot: Liquid Detergent Market Growth and Outlook

Scope & Segmentation

Key Takeaways: Strategic Insights for Senior Decision Makers

Tariff Impact: Adjusting Sourcing, Localization, and Product Assortment

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

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