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Opportunities in the Western Europe Spirits Sector

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    Report

  • 139 Pages
  • November 2020
  • Region: Europe
  • GlobalData
  • ID: 4912027
Summary

The global spirits sector was valued at US$823,604.3 million in 2019 and is expected to grow at a CAGR of 1.7% over 2019-2024 to reach US$894,041.4 by 2024. Western Europe held a value share of 12% in 2019. The region is expected to record a negative value CAGR of 1.2% during 2019-2024 on account of market maturity and slow population growth in the region. Based on the relative performance of countries on multiple metrics, the Netherlands, Ireland, the UK and Switzerland were shortlisted as high-potential countries, primarily due to the large spirits sector size, projected high-value growth rates.

The top five companies in the Western European spirits sector, Diageo plc, Pernod Ricard SA, Bacardi Limited, Davide Campari-Milano S.p.A. and Suntory Holdings Ltd accounted for a combined volume share of 24.5% in 2019. Meanwhile, private label products accounted for a volume share of 3.4% in the same year. Hypermarkets & supermarkets was the leading distribution channel in the Western Europe spirits sector, with a volume share of 32% in 2019. Glass was the most commonly used pack material in the Western Europe spirits sector, with a 94.8% market share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Western Europe Spirits sector, analyzing data from 26 countries in the region. It includes analysis on the following -
  • Market Environment: Includes sector size, market size, and growth analysis by category.
  • High-potential Countries’ Analysis: Indicates changing share of value consumption in the various Spirits by category across high-potential countries in Western Europe region. It also provides Risk-Reward analysis of 4 countries across Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries.
  • Success Stories: Provides some of the most compelling Spirits manufacturers, brands, products, and marketing campaigns in Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
  • Competitive Environment: Provides an overview of leading companies in Western Europe region, besides analyzing the growth of private label in the region.
  • Distribution Analysis: Provides analysis on the leading distribution channels in Western Europe Spirits sector in 2019. It covers distribution channels: hypermarkets & supermarkets, on-trade, food & drinks specialists, e-retailers, convenience stores, and others, which includes department stores, cash & carries & warehouse clubs and other retailers.
  • Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of Spirits.
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe’s Spirits sector.

Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

Executive summary
Part 1: Market Environment
  • Market size analysis - Western Europe compared to other regions
  • Value and volume growth analysis by region
  • Western Europe market growth analysis by country
  • Western Europe market growth analysis by category

Part 2: High-Potential Countries’ Analysis
  • Methodology- Identifying high potential countries
  • Top four high-potential countries in Western Europe
  • Overview of high-potential countries in Western Europe
  • Growth contribution analysis by country (1/5)
  • Growth contribution analysis by country (2/5)
  • Growth contribution analysis by country (3/5)
  • Growth contribution analysis by country (4/5)
  • Growth contribution analysis by country (5/5)
  • Value share of spirits sector as a proportion of overall alcohol by country, 2019
  • Change in consumption levels by country and category
  • Per capita consumption analysis
  • Per capita expenditure analysis

Part 3: Country Deep Dive
  • Overview of the Netherlands spirits sector
  • Demographic analysis - The Netherlands
  • Market size analysis of top nine cities
  • Market size analysis of top nine cities by categoriesTop nine cities contribution to volume growth
  • Key trends in the Netherlands spirits sector
  • Overview of Ireland spirits sector
  • Demographic analysis - Ireland
  • Market size analysis of top two cities
  • Market size analysis of top two cities by categories
  • Top two cities contribution to volume growth
  • Key trends in the Ireland spirits sector
  • Overview of the UK spirits sector
  • Demographic analysis - The UK
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by categories
  • Top 10 cities contribution to volume growth
  • Key trends in the UK spirits sector
  • Overview of the Switzerland spirits sector
  • Demographic analysis - Switzerland

Part 4: Success Stories
  • About case studies
  • Case study: The Notch Single Malt 15 Year
  • Case Study: Sheringham Distillery - Seaside Gin
  • Case Study: Roaming Man Tennessee Straight Rye Whiskey

Part 5: Competitive Environment
  • Leading companies share in the Western Europe spirits sector
  • Brand share analysis of top 5 companies
  • Leading Companies in the Western Europe spirits sectorLeading Brands in the Western Europe spirits sector
  • Private label penetration in the Western Europe spirits sector

Part 6: Distribution Analysis
  • Leading distribution channels by country
  • Leading distribution channels by category

Part 7: Packaging Analysis
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

Part 8: Challenges and Future Outlook
  • Key challenges in the Western Europe spirits sector
  • Future outlook of the Western Europe spirits sector

Appendix
  • Definitions
  • About the Publisher

List of Tables
  • Regional comparison: Market size, growth, and per capita analysis, 2019-2024
  • Overview of high-potential countries in Western Europe
  • Value share of spirits sector as a proportion of overall alcohol by country, 2019
  • Change in consumption of category within spirits (value terms), by country, 2019-2024
  • Top 5 companies share by brand (in volume terms) in Western Europe spirits sector, 2019
  • Private Label penetration (in volume terms) in spirits sector, 2019
  • Leading Distribution Channels in Western Europe by Country, 2019
  • Leading Distribution Channels in Western Europe by Category, 2019

List of Figures
  • Annual value growth analysis by region, 2019-2024
  • Annual volume growth analysis by region, 2019-2024
  • Category volume growth analysis of countries compared to regional average growth
  • Country value size and CAGR analysis grid based on regional average
  • Value and volume growth analysis by category in Western Europe, 2019-2024
  • Country level contribution to the growth of brandy in Western Europe, 2019-2024
  • Country level contribution to the growth of gin & genever in Western Europe, 2019-2024
  • Country level contribution to the growth of liqueurs in Western Europe, 2019-2024
  • Country level contribution to the growth of rum in Western Europe, 2019-2024
  • Country level contribution to the growth of tequila & mezcal in Western Europe, 2019-2024
  • Country level contribution to the growth of vodka in Western Europe, 2019-2024
  • Country level contribution to the growth of whiskey in Western Europe, 2019-2024
  • Country level contribution to the growth of flavored alcoholic beverages in Western Europe, 2019-2024
  • Country level contribution to the growth of specialty spirits in Western Europe, 2019-2024
  • Per Capita Consumption by category in Western Europe by Country, 2019
  • Per Capita Expenditure by category in Western Europe by Country, 2019
  • The Netherlands: category share
  • Demographic analysis* - The Netherlands
  • Market size analysis of top nine cities
  • Volume analysis of top nine cities by category (Million liters), 2018
  • Top nine cities contribution to volume growth
  • Ireland: category shareDemographic analysis* - Ireland
  • Market size analysis of top two cities
  • Volume analysis of top two cities by category (Million liters), 2018
  • Top two cities contribution to volume growth
  • The UK: category share
  • Demographic analysis* - The UK
  • Market size analysis of top 10 cities
  • Volume analysis of top 10 cities by category (Million liters), 2018
  • Top 10 cities contribution to volume growth
  • Switzerland: category share
  • Leading companies in Western Europe spirits sector by volume sales (% share), 2019
  • Leading companies in Western Europe spirits sector by volume sales (Million liters), 2019
  • Leading Brands (including Private label) in Western Europe spirits sector by volume sales (Million liters), 2019
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and outers

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Diageo plc
  • Pernod Ricard SA
  • Bacardi Limited
  • Davide Campari-Milano S.p.A.
  • Suntory Holdings Ltd
  • Brown-Forman Corporation
  • The SHS Group Ltd
  • Henkel AG & Co. KGaA
  • Nordbrand Nordhausen GmbH
  • Berentzen-Gruppe AG