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Packaging Seize+Adapt Concept: Wider Opportunities for a Pop-Up Snack Pot

  • PDF Icon


  • 15 Pages
  • December 2019
  • Region: Global
  • GlobalData
  • ID: 4912060
Packaging Seize+Adapt Concept: Wider Opportunities for a Pop-Up Snack Pot


'Packaging Seize+Adapt Concept: Wider Opportunities for a Pop-Up Snack Pot uses the Pack-Track packaging innovation tool to take a closer look at a pack format used in Russia by Nestlé for Maggi Obed de Luxe instant mashed potato, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using Pack-Track packaging innovation tool and takes a closer look at a pack that converts to a pop-up snack bowl, and considers how the format could potentially cross over into other categories.

  • Discusses key features and packaging benefits of the Maggi Obed de Luxe pack format.
  • Examines how this pack format taps into consumer trends within the TrendSights framework.
  • Explores how this easy-to-use pack format could be applied to other product categories.

Reasons to buy
  • Use the Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Table of Contents

  • Executive summary
  • What is Seize+Adapt?
  • The packaging innovation - convenience
  • How does the innovation align to TrendSights?
  • Wider opportunities for a pop-up snack pot
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Nestle