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E-commerce Acceleration in Beauty

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  • 41 Pages
  • January 2020
  • Region: Global
  • Euromonitor International
  • ID: 4912081
E-commerce beauty and personal care has grown the fastest of all channels globally and continues to gain share from store-based retailing. E-commerce acceleration is being driven by trending focus areas, such as online communities and personalisation technologies, while challenges such as internet access and sustainability concerns create opportunities for players to innovate and grow.

The author's E-commerce Acceleration in Beauty global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

E-commerce Acceleration in Beauty

E-commerce, A Strong Competitor in Beauty
Consumer-centric Strategies Bring Opportunities
Challenges are not Industry Specific
A Positive Outlook