Launching a kids nutrition product is one of the most attractive ideas - who doesn’t want to make a positive difference to children’s diets? But targeting kids is also one of the riskiest strategies in the food industry, with failure (or failing to grow beyond a niche business) the most common outcome for kids brands.
This report will help you maximise your chances of success by showing you:
- Which consumer trends offer the most growth opportunities and how to connect to them
- The seven most effective strategies in kids nutrition
- Common traps to avoid
This 36-page report sets out, using real-world examples:
- A 7-step checklist for a successful kids nutrition strategy
- The 8 key growth trends
The report draws on:
- Our 15+ years of expert consultancy in the kid's nutrition sector
- Our wealth of primary research, including interviews with hundreds of industry executives
Table of Contents
- Paths to success in kids nutrition
- A checklist for success in kids nutrition
- Eight key trends in kids nutrition
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