K-12 Reading Market Report, 2024

In the K-12 Reading Market Report, 2024, the publisher provides data on the growing implementation of the Science of Reading (SoR) programs in K-12 schools. The report determined that the growing interest in SoR would likely create changes in the K-12 reading landscape and also impact future reading material purchasing. The report includes the results of an educator survey which confirms the growing trends in reading instruction and purchasing.

It provides an overview of the market for print and digital materials, the growing interest and implementation of the science of reading, policy and budget trends affecting the market, market needs, key players in the market, a competitive analysis, and the results of the educator survey of over 30,000 US reading educators, in-depth interviews with publishers and vendors, nationwide research, analysis of company presentations and public documents, third-part data from multiple industry professionals, and ongoing research with publishing industry executives, consultants, industry analysts, state education officials, local school educators, and education policy experts.

The following major categories are outlined in the report:

• Market Overview

• Instructional Trends

• Policy and Budget Trends

• Market Needs

• Market Trends

• Competitive Landscape

• Teacher and Administrator Survey Results

Key trends and developments with a special focus on:

• The Science of Reading

• Declines in Nationwide Reading Score s

• Literacy Gaps

• Changes in State Policies

• Grade Level Instructional Material Needs

• Trends Impacting Reading Instruction

• Vendors Utilizing SoR

• Purchasing Trends

• Educator Survey Results