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Case Study: Wildlife Tourism

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  • 15 Pages
  • January 2020
  • Region: Global
  • GlobalData
  • ID: 4912481

Case Study: Wildlife Tourism


This niche tourism type boosts the local economy of a destination. According to WTTC, in 2018, wildlife tourism contributed 4.4% to tourism GDP and provided 9.1 million jobs worldwide. This case study looks at this popular niche tourism type.

Key Highlights

  • Wildlife tourism allows tourists to interact and observe animals that they usually wouldn't see in their local country in the wild. For example, when on a safari in Africa tourists have the potential to see wildlife such as lions, tigers, rhinos and many more that tourists will not observe in the wild in their own country.
  • There are benefits to wildlife tourism including economic benefits of providing money for conservation and reserves to protect the wildlife.
  • However, there is also a dark side to wildlife tourism, which raises ethical concerns.


  • Wildlife tourism allows tourists to experience animals in their natural habitat. It includes eco and animal-friendly tourism, but there is also a dark side, which raises ethical concerns.
  • There are various forms of wildlife tourism that tourists can experience including safaris, coral reef diving, animal watching and more.

Reasons to buy

  • Gain an insight into the wildlife tourism industry
  • Understand the appeal and potential pitfalls that this popular form of niche tourism presents
  • Analyze examples of leading wildlife tourism destinations

Table of Contents

  • Overview
  • An insight into wildlife tourism
  • Key destinations for wildlife tourism
  • Unique/developing wildlife tourism
  • Challenges
  • Opportunities
  • Appendix
  • References
  • Terminology and definitions
  • About the Author

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amadeus
  • Bushtops
  • Tree Tops Elephant Reserve Co. Ltd
  • Instagram