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Cigarettes in Romania, 2019

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  • 70 Pages
  • October 2019
  • Region: Romania
  • GlobalData
  • ID: 4912491
Cigarettes in Romania, 2019


Cigarettes in Romania, 2019 is an analytical report that provides extensive and highly detailed current and future market trends in the Romanian tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2029.

The Romanian market is large but has been in decline over recent years. Both the duty-paid and the contraband cigarette market are larger than most European countries, as tobacco legislation traditionally lagged behind its neighbours. Nevertheless, since 2008, the duty-paid cigarette market has fallen by nearly 30% as prices rose due to the required implementation of excise duties. This decline is further supplemented by the education of Romanians about the negative consequences of cigarettes on their health.

  • As of 2008, the duty-paid cigarette market has fallen from 36 billion pieces to 24 billion pieces in 2018.
  • The contraband market in Romania is significant, accounting for 16.2% of the total market in 2015.
  • The three leading manufacturers in the Romanian cigarettes market are BAT, Philip Morris and JT International
  • Romanian exports have risen from 15.2 billion pieces in 2008 to 37.3 billion pieces in 2018

Reasons to buy
  • Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
  • Identify the areas of growth and opportunities, which will aid effective marketing planning.
  • The differing growth rates in regional product sales drive fundamental shifts in the market.
  • This report provides detailed, authoritative data on these changes - prime intelligence for marketers.
  • Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Table of Contents

1. Overview2. Market Size3. Market Structure4. Manufacturers & Brands
5. Taxation & Retail
5.1. Taxation
5.2. Retail Prices
6. The Smoking Population
7. Production & Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings/Labeling Requirements
8.3. Other Restrictions
9. Company Profiles10. Prospects & Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About the Author
11.6. Disclaimer
11.7. Contact Us
List of Tables
Table 1: Cigarette Consumption, Million Pieces, 1990-2018
Table 2: Releases for Consumption, Million Pieces, 2005-2017
Table 3: Per Capita Consumption, 1990-2018
Table 4: Retail Value Sales, 2007-2018
Table 5: Market Breakdown, Domestic vs. Imported Products, Billion Pieces, 2008-2018
Table 6: Market Breakdown, Domestic vs. Imported Products, %, 2008-2018
Table 7: Price Segmentation by Market Volume (%), 2008-2010
Table 8: Manufacturer Sales & Market Shares, Million Pieces, 2000-2018
Table 9: Manufacturer Sales & Market Shares, % Volume, 2000-2018
Table 10: Brand Family Shares, % Volume, 2004-2015
Table 11: EU Countries, Retail Price & Tax Incidence Comparison, Cigarettes, 2019
Table 12: Annual Price Increases (Tobacco & Cigarettes), 2000-2009
Table 13: Retail Prices Trends: Leading Brand Families, RON Per Pack, 2016
Table 14: Smoking Population,1990-2018
Table 15: Smokers by Age Group, 2003 & 2007
Table 16: Smoking Prevalence by Age and Gender (%), 2011
Table 17: Cigarette Production, Million Pieces, 1990-2018
Table 18: Cigarette Imports, Million Pieces, 1990-2018
Table 19: Imports by Country of Origin, Million Pieces, 2008-2018
Table 20: Imports by Country of Origin, % Breakdown, 2008-2018
Table 21: Cigarette Exports, Million Pieces, 1990-2018
Table 22: Exports by Country of Destination, Million Pieces, 2008-2018
Table 23: Exports by Country of Destination, % Breakdown, 2008-2018
Table 24: British American Tobacco (Romania) Srl
Table 25: Japan Tobacco International (Romania) Srl
Table 26: Philip Morris Romania Srl
Table 27: Consumption Forecasts 2018-2028
List of Figures
Figure 1: Methodology
Figure 2: Author at a Glance

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • BAT Romania
  • Imperial Tobacco
  • Phillip Morris Romania
  • JTI
  • Galaxy Tobacco
  • Gallaher