+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

India Room Air Freshener Market Overview,2020- 2025

  • ID: 4986807
  • Report
  • February 2020
  • Region: India
  • 99 pages
  • Bonafide Research
1 of 3

FEATURED COMPANIES

  • Dabur India Limited
  • MORE
The report provides the in-depth analysis of the Indian room freshener market and its performance over the years. Air freshener in India has seen a noteworthy transformation, from a segment consisting of small, localized, unbranded players, and where traditional offerings like incense and dhoops held an unrivaled monopoly in the air fragrances market to a fast-growing household accessories market, which is seeing an influx of new brands, huge investments, product innovations, and product category extensions. Rising urban as well as the youth population, heightened sense of having good quality air at homes/offices, easy availability of new products and innovations and an increase in disposable income of the Indian population are some of the major reasons that will assist in the growth of the market. Room Fresheners come in a variety of formats namely Aerosol/Spray, Gel, Electric (Plug-In) Diffuser, liquid diffuser, candles and many more. There is a large adaption of room fresheners over the years which have allowed number the major companies to shifting their focus to the home and commercial segments also to capture the immense market. This report provides you with the historical and forecasted performance of the market and profiles of top players in the market.

Room Fresheners as the term suggests, are used in a person's living room, dining room, kitchen, corporate, etc. This has been a well-settled market with the products that reach to the large consumer base. The room air freshener has been proving strong foothold in the market with a growth CAGR of above 13% over the last couple of years. This is because the increased purchasing power, improvement in living standards, emphasis on aesthetics, and exposure to internationally available air care products has broadened the scope of room fresheners market in India. People nowadays are concerned about the quality of the air they breathe or live in. The scope of room air freshener market in India and wider consumer acceptance is perhaps the reason why all players are moving beyond conventional room fresheners and fragrances, and infusing a fresh fragrance in the air fresheners market with a gamut of scent selections and product innovations. Room Fresheners are more than just fragrance products be it home or office it has bigger emotional connotations where the consumers see themselves as taking better care of their surroundings, hence the category has a lot of potential for deep penetration in these years. The residential section is one of room air freshener segment includes the products of home excluding the bathroom and kitchen. Aerosols, liquid, gel, electric/automatic, candle, etc as room fresheners products. These products are easily available through general retail such they have their presence widely in every corner of the residential area. Corporates, Hotels, malls, hospitals, railways, public bathrooms, theatres, gov. buildings & institution are the main consumers of business to the business room air freshener market. Electric/automatic sprays, reed diffuser oil, refill sprays, etc. are mostly used in this section. Both these sectors have been constantly growing without any description over the last couple of years and have seen huge consumer adaption.

Major companies:
The companies have been developing themselves with a lot of innovations and giving tough competition to each other. Odonil the brand of Dabur India Limited, Aer the brand of Godrej, Air wick the brand of Reckitt Benckiser (India) Private Limited, J.K. Helene Curtis Limited with its premium brand, Ambipur the brand of Procter & Gamble Home Products Private Limited have its huge presence in the market.

Considered in this report:
Geography: India & Global
Base Year: FY 2018-19
Estimated Year: FY 2019-20
Forecast Year: FY 2024-25

The objective of the report:
  • To give a detailed overview of Indian Room Air freshener market
  • To provide the market size and the forecast of India Room Air Freshener market
  • To provide key details on retail and business to the business segment of the market
  • Markets share of the Room air freshener market
  • Profile of leading players in Indian Room air freshener market
Scope of the report:
  • Global Air Freshener Market Outlook Market size and forecast
  • India Air Freshener Market Outlook
  • India Air Freshener Market Size By Value and Forecast
  • India Retail Air Car Air Freshener Market Size By Value And Forecast
  • India Business To Business Air Care Market Car Air Freshener Market Size By Value And Forecast
  • India Air Freshener Market Share By Company
  • India Air Freshener Market Share By Region
  • India Air Freshener Market Share By Product Type
  • India Air Freshener Market Share By Application
  • India Air Freshener Market Share Sales Channel
  • India Air Freshener Market Share By Tier
  • India Room Air Freshener Market Size By Value And Forecast
  • India Retail Room Air Car Air Freshener Market Size By Value And Forecast
  • India Business To Business Room Air Freshener Market Car Air Freshener Market Size By Value And Forecast
  • India Room Air Freshener Market Share By Product Type
  • India Room Air Freshener Market Share By Sales Channel
  • India Room Air Freshener Market Share By Tier
  • India Room Air Freshener Market Share By Company
  • India Room Air Freshener Market
  • Product Price & Variant Analysis - By Product
  • Company Profile
The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to Room air freshener industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Dabur India Limited
  • MORE
1. Executive Summary

2. Report Methodology

3. India Demographic Insight

4. Global Air Care Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Europe Air Care Market
4.1.3. North America Air Care Market
4.1.4. Asia Pacific Air Care Market
4.1.5. Rest Of The World Air Care Market
4.1.6. Retail Air Care Market
4.1.7. Business-to-Business Air Care Market
4.2. Market Share
4.2.1. By Company
4.2.2. By Region
4.2.3. By Product Type
4.2.4. By Application

5. India Air Freshener Market Outlook
5.1. Market Size By Value
5.1.1. Overall Market
5.1.2. Retail Air Care Market
5.1.3. Business-to-Business Air Care Market
5.2. Market Share
5.2.1. By Product Type
5.2.2. By Application
5.2.3. By Sales Channel
5.2.4. By Region
5.2.5. By Tier wise
5.2.6. By Company

6. India Room Air Freshener Market Overview
6.1. Market Size By Value
6.1.1. Overall Market
6.1.2. Retail Air Care Market
6.1.3. Business-to-Business Air Care Market
6.2. Market Share
6.2.1. By Product Type
6.2.2. By Sales Channel
6.2.3. By Tier wise
6.2.4. By Company

7. Product Price & variant Analysis

8. India Economic Snapshot

9. Company Profiles
9.1. Dabur India Limited
9.2. Godrej Consumer Products Limited
9.3. J.K. Helene Curtis Limited
9.4. Procter & Gamble Home Products Private Limited
9.5. Reckitt Benckiser (India) Private Limited

10. Disclaimer

List of Figures
Figure 1: Global Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 2: Global Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 3: Europe Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 4: Europe Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 5: North America Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 6: North America Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 7: Asia Pacific Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 8: Asia Pacific Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 9: ROW Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 10: ROW Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 11: Global Retail Air Freshener Market Size - By Value 2014-2019 (USD Billion)
Figure 12: Global Retail Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 13: Global Business-to-Business Air Freshener Market Size - By Value - 2014-2019 (USD Billion)
Figure 14: Global Business-to-Business Air Freshener Market Size Forecast - By Value 2020F-2025F (USD Billion)
Figure 15: Global Air Freshener Market Share - By Company 2019
Figure 16: Global Air Freshener Market Share - By Region 2019
Figure 17: Global Air Freshener Market Share - By Product Type 2019
Figure 18: Global Air Freshener Market Share - By Application 2019
Figure 19: India Air Fresheners Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 20: India Air Freshener Market Size Forecast - By Value 2019-20F to 2024-25F (INR Crore)
Figure 21: India Retail Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 22: India Retail Air Freshener Market Size Forecast - By Value 2017F-2022F (INR Crore)
Figure 23: India Business-to-Business Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 24: India Business-to-Business Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure 25: India Air Freshener Market Share - By Company 2018-19
Figure 26: India Air Freshener Market Share - By Region 2018-19
Figure 27: India Air Freshener Market Share - By Product Type 2018-19
Figure 28: India Air Freshener Market Share - By Application 2018-19
Figure 29: India Air Freshener Market Share - By Sales Channel 2018-19
Figure 30: India Air Freshener Market Share - By Sales Channel 2018-19
Figure 31: India Room Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 32: India Room Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure 33: India Retail Room Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 34: India Retail Room Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure 35: India Retail Room Air Freshener Market Size - By Value 2013-14 to 2018-19 (INR Crore)
Figure 36: India Retail Room Air Freshener Market Size Forecast - By Value 2020-21F-2024-25F (INR Crore)
Figure 47: India Room Air Freshener Market Share - By Company 2018-19
Figure 38: India Room Air Freshener Market Share - By Product 2018-19
Figure 39: India Room Air Freshener Market Share - By Sales Channel 2018-19
Figure 40: India Room Air Freshener Market Share - By Tire 2018-19

List of Tables
Table 1: Product Price & Variant Analysis of Spray/Aerosol Brands Available in India 2019
Table 2: Product Price & Variant Analysis of Gel Air Freshener Brands Available in India 2019
Table 3: Product Price & Variant Analysis of Car Air Freshener Brands Available in India 2019
Table 4: Product Price & Variant Analysis of Liquid Air Freshener Brands Available in India 2019
Table 5: Product Price & Variant Analysis of Electric Air Freshener Brands Available In India 2019
Table 6: Product Price & Variant Analysis of Block Air Freshener Brands Available In India 2019
Table 7: India Economic Profile - 2015 to 2018
Table 8: Key Facts of Dabur India Limited
Table 9: Key Facts of Godrej Consumer Products Ltd.
Table 10: Key Facts of J.K. Helene Curtis Limited
Table 11: Key Facts of Procter & Gamble Home Products Private Limited
Table 12: Key Facts of Reckitt Benckiser (India) Private Limited
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
  • Dabur India Limited
  • Godrej Consumer Products Ltd.
  • J.K. Helene Curtis Limited
  • Procter & Gamble Home Products Private Limited
  • Reckitt Benckiser (India) Private Limited
Note: Product cover images may vary from those shown
Adroll
adroll