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Glamping Market in Europe - Industry Outlook and Forecast 2020-2025

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  • 220 Pages
  • February 2020
  • Region: Europe
  • Arizton
  • ID: 4986840
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The glamping market in Europe by revenue is expected to grow at a CAGR of over 11% during the period 2019–2025.

The following factors are likely to contribute to the growth of the glamping market in Europe during the forecast period:
  • Direct Digital Print on Rigid Containers
  • Weather-independence Drives Demand
  • Increasingly Common Passive Holidays
  • Advances in Off-Grid Technology
  • Development of Plug-and-play Structures
  • Diversity in Habitat Styles and Levels of Luxury

Glamping companies are continually striving to enhance comfort levels that align with the changing consumer requirements in the market. The inclusion of wellness treatments at campsites and custom-tailored retreats to an abundance of services will help boost revenues in the Europe glamping market. Consumers are trying to detoxify from their digital frenzy and re-claim their time for personal growth, harmony, and wellbeing. The collective concept of vacations is evolving, furthered by intensifying chronic health problems, attributed in part to the growing disconnect from nature. There is a lot of media attention around debilitating indoor lifestyles of modern consumers, which costs them in terms of health. Hence, wellness tourism is a rapidly growing segment in both developed and developing countries. Vendors in the market are thus always striving to enhance comfort levels, a development that has come from keeping up with changing consumer requirements. From custom-tailored retreats to an abundance of services, these outdoor hospitality vendors are offering wellness treatments at campsites. The Europe glamping market is re-defining itself, incorporating more luxurious energy that can create sustained growth for glamorous camping as it offers a greater number of opportunities to pack up and glamp.

The study considers the present scenario of the glamping market in Europe and dynamics for the period 2019−2025. It covers a detailed overview of several market growth enablers, restraints, and trends. The report covers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent companies operating in the market.

Glamping Market in Europe: Segmentation

The market research report includes detailed segmentation by accommodation type, end-user, land ownership, area size, and geography. Cabins are witnessing an overall growth in glamping. They have been around for a long time and have been considered a novelty. However, they are the most common form of tents used for family camping. They are likely to be more advanced in terms of amenities since they can handle all types of back-end systems and components. Therefore, cabineering leans more toward luxury hotels than camping.

With disposable household incomes rising, family holidays in Europe are increasing, thereby increasing the demand for the 4-person tent segment. As sites grew and structures became more enduring and permanent, the market witnessed growing appeal in 2019. The market is characterized by creature comforts and a heavy dose of activities and amenities. Safari tents, treehouses, yurts, and pods are the most common forms of accommodation because they tend to be family-friendly and allow for more designated and open living spaces, elements of fun, and convenience. However, since recreational vehicles (RVs) offer mobility, flexibility, and an equally comfortable shelter, their high demand can hinder the growth of the four-person glamping tents during the forecast period.

The tourism market is increasingly marked by a trend to discover places, which are more difficult to access or are relatively unknown. Hence, rural-based glamorous camping experiences are expected to gain ground. Fueled by popular culture, travel bloggers, and Instagram influencers, rural glamping is becoming organized and formal. Farm stays are witnessing the second wave. Immersive glamping at cattle ranches, vineyards, and farms are increasing the popularity of the rural segment.

Baby boomers experience nature reserves, and they are better able to do so as they have additional resources and time on their hands, thereby expecting to rely on public lands. Since they are also glamping enthusiasts, it does not require them to carry gear, the demand for these accommodations is only going to grow in that age group.

Increasing digital exposure is limiting outdoor activities among children. This is pushing the idea of spending more time exploring nature, thereby driving demand for glamping. This is particularly high among avid millennial families that have young children that cannot take part in adventurous activities. Another primary driver is the growing demand for weekend getaways for stressed-out urban campers.

The impact of glamping has gone well beyond stays and entered into the realm of events. While camping has long been at the heart of the action at events, it has largely been restricted to music festivals. However, glamping has changed, providing ways to get the whole squad together at striking spots for a fancy-yet-rural experience. It is being used for both personal and professional events. With a promising share of these events being life milestones, the market is expected to grab the attention of several consumers and businesses.

Market Segmentation by Accommodation Type
  • Cabins
  • Tents
  • Yurts
  • Tipis
  • Tree Houses
  • Others
  • Plastic
  • Others
Market Segmentation by Area
  • Rural
  • Urban
Market Segmentation by Size
  • 4-person
  • 2-person
  • Others
Market Segmentation by Land Ownership
  • Public
  • Private
Market Segmentation by End-users
  • Consumers
  • Events

Insights by Geography

The UK was the stand-out growth market in Western Europe from 2011 to 2016, growing at an average of 7.3% annually, while the rest of the region grew by 0.4% per annum. However, a slowing economy, gathering inflation, and consumer uncertainty have led to the decline of foreign clientele and outbound travel. France is characterized by a diverse landscape, cuisine, and culture. Nearly 9,000 campsites in the country reflect the diversity offering everything from urbane holidays to wild forests to shore camps along with a growing number of luxury pitches. The French clientele accounts for about two-thirds of the traffic on campgrounds with the rest coming from foreigners. They tend to flock to the west and north coast of France, while the south is also rich in terms of campsites, which translates to high demand for glamping.

Italy has a host of attractions spread across its cities of Venice, Rome, Florence, Naples, or Verona. Campsites, located in North Italy, along the Mediterranean and the Adriatic Sea, and Tuscany, are among the most frequented places and glamping sites, thereby creating opportunities for the market in Italy. While the summer months of July and August witness the highest tourist influx, there is a growing realization that the country is an all-year destination, particularly among young crowds, playing up glamping opportunities. Glamping is, however, still in its infancy in the country compared with countries such as the UK.

Market Segmentation Geography

  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Nordic Countries
  • Belgium
  • Others

Key Vendor Analysis

The glamping market in Europe remains highly fragmented. It has the presence of both private and public OHP providers. Most vendors are startups that have been in operation for less than 15 years. Huttopia, Bustec Safari, Canopy & Stars, Eco Retreats, and Wigwam Holidays the leading vendors in the Europe glamping market. The profitability of small companies is linked to their proposition and geographic specificity, given that guests travel only a certain distance from their home when it comes camping. Since glamorous camping is hugely local, there is scope for a healthy competition between vendors, both large and small. Individuals operating in the market are being driven by the opportunity of turning their existing property or using their land into a money-making business. Optimizing the experience, enhancing discoverability, and refining what they have to give are all factors that these small vendors are looking to further their business.

Key Vendors
  • Bushtec Safari
  • Canopy & Stars
  • Eco Retreats
  • Huttopia
  • Wigwam Holidays

Other Prominent Vendors
  • Arena One 99
  • Viemore Glamping
  • Bighead
  • BOND Fabrications
  • Chateau Ramšak
  • Concierge Camping
  • The Forge
  • The Glamping Orchard
  • Hidden Valley
  • International Camping Village Etruria
  • Killarney Glamping
  • Kudhva
  • Lanzarote Retreats
  • The Lazy Olive Glamping
  • Long Valley Yurts
  • Loose Reins
  • LuxeTenten
  • Olimia Adria Villages
  • Teapot Lane Luxury Camp
  • Yurtcamp Devon

Key Market Insights

The analysis of the glamping market in Europe provides sizing and growth opportunities for the forecast period 2020–2025.
  • Offers sizing and growth prospects of the Europe glamping market for the forecast period 2020–2025.
  • Provides comprehensive insights on the latest industry trends, forecast, and growth drivers.
  • Includes a detailed analysis of growth drivers, challenges, and investment opportunities.
  • Delivers a complete overview of segments and the regional outlook of the market.
  • Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain competitive advantage.

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of The Study
4.4 Market Segments
4.4.1 Market Segmentation by Accommodation Type
4.4.2 Market Segmentation by Area
4.4.3 Market Segmentation by End-User
4.4.4 Market Segmentation by Land Ownership
4.4.5 Market Segmentation by Size
4.4.6 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 State Of The European Economy
7.2 The Outdoor Recreation Industry
7.2.1 State Of Tourism
7.2.2 Camper Insights
7.2.3 Glamping: An Overview
7.2.4 Who Are Glamping?
8 Market Growth Enablers
8.1 Weather-Independance Drives Demand
8.2 Wellness and Wellbeing Vacations Gain Ground
8.3 Increasingly Common Passive Holidays
8.4 Festival Glamping
8.5 Advances in Off-Grid Technology
8.6 No Place Like Home
9 Market Restraints
9.1 Expensive Builds
9.2 Perception: Glamping Not Camping
9.3 Lack of Knowledge
9.4 Preference for RVs
9.5 Tourists Causing Furore
10 Growth Opportunities & Trends
10.1 Development of Plug-And-Play Structures
10.2 Dark Sky Tourism
10.3 The Second Wave of Glamping
10.4 Diversity in Habitat Styles and Levels of Luxury
10.5 Evolving Luxury Expeditions
10.6 Sustainability on Top of Mind
11 Glamping Market in Europe
11.1 Market Size & Forecast
11.2 Five Forces Analysis
11.2.1 Threat of New Entrants
11.2.2 Bargaining Power of Suppliers
11.2.3 Bargaining Power of Buyers
11.2.4 Threat of Substitutes
11.2.5 Competitive Rivalry
12 Accommodation Type
12.1 Market Snapshot & Growth Engine
12.3 Market Overview
12.4 Cabins
12.4.1 Market Size & Forecast
12.5 Tents
12.5.1 Market Size & Forecast
12.6 Treehouses
12.6.1 Market Size & Forecast
12.7 Yurts
12.7.1 Market Size & Forecast
12.8 Tipis
12.8.1 Market Size & Forecast
12.9 Others
12.9.1 Market Size & Forecast
13 Glamping Size
13.1 Market Snapshot & Growth Engine
13.3 Market Overview
13.4 Four-Person
13.4.1 Market Size & Forecast
13.5 Two-Person
13.5.1 Market Size & Forecast
13.6 Others
13.6.1 Market Size & Forecast
14 End-User
14.1 Market Snapshot & Growth Engine
14.3 Market Overview
14.4 Consumers
14.4.1 Market Size & Forecast
14.5 Events
14.5.1 Market Size & Forecast
15 Area Type
15.1 Market Snapshot & Growth Engine
15.3 Market Overview
15.4 Rural
15.4.1 Market Size & Forecast
15.5 Urban
15.5.1 Market Size & Forecast
16 Land Segmentation
16.1 Market Snapshot & Growth Engine
16.3 Market Overview
16.4 Public Land
16.4.1 Market Size & Forecast
16.5 Private Land
16.5.1 Market Size & Forecast
17 By Country
17.1 Market Snapshot & Growth Engine
17.2 Market Overview
17.3 The UK
17.3.1 Market Size & Forecast
17.4 France
17.4.1 Market Size & Forecast
17.5 Spain
17.5.1 Market Size & Forecast
17.6 Italy
17.6.1 Market Size & Forecast
17.7 The Netherlands
17.7.1 Market Size & Forecast
17.8 Germany
17.8.1 Market Size & Forecast
17.9 Belgium
17.9.1 Market Size & Forecast
17.10 Other Countries
17.10.1 Market Size & Forecast
18 Competitive Landscape
18.1 Competitive Scenario
18.2 How to Get Started
19 Market Vendor Analysis
19.1 Market Ranking Analysis
20 Key Company Profiles
20.1 Bushtec Safari
20.1.1 Business Overview
20.1.2 Major Product Offerings
20.1.3 Key Strengths
20.1.4 Key Strategies
20.1.5 Key Opportunity
20.2 Canopy & Stars
20.2.1 Business Overview
20.2.2 Major Product Offerings
20.2.3 Key Strengths
20.2.4 Key Strategies
20.2.5 Key Opportunity
20.3 Eco Retreats
20.3.1 Business Overview
20.3.2 Major Accommodation Offerings
20.3.3 Key Strengths
20.3.4 Key Strategies
20.3.5 Key Opportunity
20.4 Huttopia
20.4.1 Business Overview
20.4.2 Major Product Offerings
20.4.3 Key Strength
20.4.4 Key Strategies
20.4.5 Key Opportunities
20.5 Wigwam Holidays
20.5.1 Business Overview
20.5.2 Major Product Offerings
20.5.3 Key Strengths
20.5.4 Key Strategies
20.5.5 Key Opportunity
21 Other Prominent Vendors
21.1 Arena One 99
21.1.1 Business Overview
21.1.2 Accommodation Offerings
21.1.3 Key Strengths
21.1.4 Key Strategies
21.2 Aviemore Glamping
21.2.1 Business Overview
21.2.2 Accommodation Offerings
21.2.3 Key Strengths
21.2.4 Key Strategy
21.3 Bighead
21.3.1 Business Overview
21.3.2 Product Offerings
21.3.3 Key Strengths
21.3.4 Key Strategies
21.4 BOND Fabrications
21.4.1 Business Overview
21.4.2 Product Offerings
21.4.3 Key Strengths
21.4.4 Key Strategies
21.5 Chateau Ramšak
21.5.1 Business Overview
21.5.2 Accommodation Offerings
21.5.3 Key Strengths
21.5.4 Key Strategies
21.6 Concierge Camping
21.6.1 Business Overview
21.6.2 Accommodation Offerings
21.6.3 Key Strengths
21.6.4 Key Strategies
21.7 The Forge
21.7.1 Business Overview
21.7.2 Accommodation Offerings
21.7.3 Key Strengths
21.7.4 Key Strategies
21.8 The Glamping Orchard
21.8.1 Business Overview
21.8.2 Accommodation Offerings
21.8.3 Key Strengths
21.8.4 Key Strategies
21.9 Hidden Valley
21.9.1 Business Overview
21.9.2 Accommodation Offerings
21.9.3 Key Strengths
21.9.4 Key Strategies
21.10 International Camping Village Etruria
21.10.1 Business Overview
21.10.2 Accommodation Offerings
21.10.3 Key Strengths
21.10.4 Key Strategies
21.11 Killarney Glamping
21.11.1 Business Overview
21.11.2 Accommodation Offerings
21.11.3 Key Strengths
21.11.4 Key Strategies
21.12 Kudhva
21.12.1 Business Overview
21.12.2 Accommodation Offerings
21.12.3 Key Strengths
21.12.4 Key Strategies
21.13 Lanzarote Retreats
21.13.1 Business Overview
21.13.2 Accommodation Offerings
21.13.3 Key Strengths
21.13.4 Key Strategies
21.14 The Lazy Olive Glamping
21.14.1 Business Overview
21.14.2 Accommodation Offerings
21.14.3 Key Strengths
21.14.4 Key Strategies
21.15 Long Valley Yurts
21.15.1 Business Overview
21.15.2 Accommodation Offerings
21.15.3 Key Strengths
21.15.4 Key Strategies
21.16 Loose Reins
21.16.1 Business Overview
21.16.2 Accommodation Offerings
21.16.3 Key Strengths
21.16.4 Key Strategies
21.17 LuxeTenten
21.17.1 Business Overview
21.17.2 Product Offerings
21.17.3 Key Strengths
21.17.4 Key Strategies
21.18 Olimia Adria Village
21.18.1 Business Overview
21.18.2 Accommodation Offerings
21.18.3 Key Strengths
21.18.4 Key Strategies
21.19 Teapot Lane Luxury Camp
21.19.1 Business Overview
21.19.2 Accommodation Offerings
21.19.3 Key Strengths
21.19.4 Key Strategies
21.20 Yurtcamp Devon
21.20.1 Business Overview
21.20.2 Product Offerings
21.20.3 Key Strengths
21.20.4 Key Strategies
22 Report Summary
22.1 Key Takeaways
22.2 Strategic Recommendations
23 Quantitative Summary
23.1 By Accommodation
23.2 By End-User
23.3 By Land Type
23.4 By Area
23.5 By Country
23.6 By Size
24 Appendix
24.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation Of Glamping Market In Europe
Exhibit 2 Market Size Calculation Approach 2019
Exhibit 3 Glamping: An Overview
Exhibit 4 Traveler Insights By Generation 2018
Exhibit 5 Glamper Profile
Exhibit 6 Impact Of Weather-Independence Drives Demand
Exhibit 7 Wellness And Wellbeing Vacations Gain Ground
Exhibit 8 Growth Rate Of Wellness Tourism In Various Countries 2019
Exhibit 9 Overview Of Wellness Tourism In Europe 2019
Exhibit 10 Increasingly Common Passive Holidays
Exhibit 11 Travel Motivation Statistics Among European And Us Consumers
Exhibit 12 Impact Of Festival Glamping Takes Off
Exhibit 13 Advances In Off-Grid Technology
Exhibit 14 No Place Like Home
Exhibit 15 Case For Home Country Stays In Europe 2017-2019
Exhibit 16 Impact Of Expensive Builds
Exhibit 17 Impact Of Perception: Glamping Not Camping
Exhibit 18 Impact Of Lack Of Knowledge
Exhibit 19 Impact Of Preference For Rvs
Exhibit 20 Rv Statistics In Europe 2018
Exhibit 21 Impact Of Tourists Causing Furor
Exhibit 22 European Destinations With Anti-Tourism Sentiments
Exhibit 23 Impact Of Development Of Plug-And-Play Structures
Exhibit 24 Impact Of Dark Sky Tourism
Exhibit 25 Impact Of The Second Wave Of Glamping
Exhibit 26 Highlights Of Second Wave
Exhibit 27 Glamping Consumer Insights 2019
Exhibit 28 Impact Of Diversity In Habitat Styles And Levels Of Luxury
Exhibit 29 Impact Of Evolving Luxury Expeditions
Exhibit 30 Impact Of Sustainability On Top Of Mind
Exhibit 31 Eco-Tourism Insights And Largest Markets 2018
Exhibit 32 Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 33 Five Force Analysis 2019
Exhibit 34 Incremental Growth By Accommodation Type 2019–2025
Exhibit 35 Glamping Market In Europe By Accommodation ($ Million)
Exhibit 36 Glamping Market In Europe By Accommodation 2019 & 2025 (% Share)
Exhibit 37 Global Glamping Market Growth Comparison By Product 2019–2025
Exhibit 38 Cabin Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 39 Glamping Tent Market In Europe 2019–2025 ($ Million)
Exhibit 40 Treehouse Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 41 Yurt Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 42 Tipi Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 43 Glamping Market In Europe By Others 2019–2025 ($ Million)
Exhibit 44 Incremental Growth By Size 2019–2025
Exhibit 45 Glamping Market In Europe By Size 2019-2025 ($ Million)
Exhibit 46 Glamping Market In Europe By Size 2019 And 2025 (% Share)
Exhibit 47 Four-Person Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 48 Two-Person Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 49 Glamping Market In Europe By Others 2019–2025 ($ Million)
Exhibit 50 Incremental Growth By End-User 2019–2025
Exhibit 51 Glamping Market In Europe By End-User 2019-2025 ($ Million)
Exhibit 52 Glamping Market In Europe By End-Users 2019 And 2025 (% Share)
Exhibit 53 Glamping Market In Europe – Comparison By End-User 2019-2025
Exhibit 54 Consumer Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 55 Event Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 56 Incremental Growth By Area 2019–2025
Exhibit 57 Glamping Market In Europe By Area 2019-2025 ($ Million)
Exhibit 58 Glamping Market In Europe By Area 2019 & 2025 (% Share)
Exhibit 59 Glamping Market In Europe: Growth Comparison By Capacity 2019–2025 (% Share)
Exhibit 60 Rural Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 61 Urban Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 62 Incremental Growth By Land 2019–2025
Exhibit 63 Glamping Market In Europe By Land 2019-2025 ($ Million)
Exhibit 64 Glamping Market In Europe By Land 2019 And 2025 (% Share)
Exhibit 65 Glamping Market In Europe - Comparison By Land 2019-2025 (% Share)
Exhibit 66 Glamping Market In Europe By Public Land 2019–2025 ($ Million)
Exhibit 67 Private Land Glamping Market In Europe 2019–2025 ($ Million)
Exhibit 68 Incremental Growth By Country 2019–2025
Exhibit 69 Glamping Market In Europe By Country 2019
Exhibit 70 Glamping Market In Europe By Country 2025
Exhibit 71 Glamping Market In Europe By Country 2019–2025
Exhibit 72 Glamping Insights And Statistics For The UK 2018
Exhibit 73 Glamping Market In The UK 2019–2025 ($ Million)
Exhibit 74 Camping Statistics In France 2018
Exhibit 75 Share Of Locations Basis Facilities 2019
Exhibit 76 Glamping Market In France 2019–2025 ($ Million)
Exhibit 77 Glamping Market In Spain 2019–2025 ($ Million)
Exhibit 78 Glamping Market In Italy 2019–2025 ($ Million)
Exhibit 79 Glamping Market In The Netherlands 2019–2025 ($ Million)
Exhibit 80 Glamping Market In Germany 2019–2025 ($ Million)
Exhibit 81 Glamping Market In Belgium 2019–2025 ($ Million)
Exhibit 82 Glamping Market In Other European Countries 2019–2025 ($ Million)
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013-2019
Table 3 Degree Of Seasonality In Various Countries In Europe
Table 4 Market Ranking Analysis 2019
Table 5 Bushtec Safari: Product Offerings
Table 6 Canopy & Stars: Accommodation Offerings
Table 7 Eco Retreats: Accommodation Offerings
Table 8 Huttopia: Accommodation Offerings
Table 9 Wigwam Holidays: Accommodation Offerings
Table 10 Glamping Market In Europe By Accommodation Type ($ Million)
Table 11 Glamping Market In Europe By Accommodation Type (%)
Table 12 Glamping Market In Europe By End-User ($ Million)
Table 13 Glamping Market In Europe By End-User (%)
Table 14 Glamping Market In Europe By Land ($ Million)
Table 15 Glamping Market In Europe By Land (%)
Table 16 Glamping Market In Europe By Area ($ Million)
Table 17 Glamping Market In Europe By Area (%)
Table 18 Glamping Market In Europe By Country ($ Million)
Table 19 Glamping Market In Europe By Country (%)
Table 20 Glamping Market In Europe By Size ($ Million)
Table 21 Glamping Market In Europe By Size (%)



Companies Mentioned

  • Bushtec Safari
  • Canopy & Stars
  • Eco Retreats
  • Huttopia
  • Wigwam Holidays
  • Arena One 99
  • Aviemore Glamping
  • Bighead
  • BOND Fabrications
  • Chateau Ramšak
  • Concierge Camping
  • The Forge
  • The Glamping Orchard
  • Hidden Valley
  • International Camping Village Etruria
  • Killarney Glamping
  • Kudhva
  • Lanzarote Retreats
  • The Lazy Olive Glamping
  • Long Valley Yurts
  • Loose Reins
  • LuxeTenten
  • Olimia Adria Villages
  • Teapot Lane Luxury Camp
  • Yurtcamp Devon


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.