The fresh durian market is projected to register a CAGR of 10.6% during the forecast period (2022-2027).
COVID-19 had a positive effect on the fresh durian market. For instance, in 2020, the import of fresh durian in China has grown tremendously due to the increased demand for fresh durian in the country owing to its health benefits. This has resulted in the increased exports of fresh Durian from Thailand and Malaysia to China.
Malaysian farmers who export durians to China faced the consequences of the disruptions to China’s logistics industry, city lockdowns, and changes in consumer tastes due to the coronavirus outbreak. The prices of durians in Malaysia dipped as demand from China fell drastically initially. However, lately, the Chinese government has permitted the import of frozen whole durians from Malaysia to China in a move to accelerate the expansion of durian farms and increase investment in the industry.
Over the long run, the durian market is anticipated to achieve enormous growth owing to increased consumer demand across the regions. Although China is undoubtedly a dominant consumer of durians, of late increased awareness regarding the health benefits of the fruit, the demand for the fruit is arising from other European, Arab, and American countries also. Further, the product has gained popularity in the food industry as a flavoring agent. Consumers lately are willing to experiment with different foods with the inclusion of the product as an exotic flavors. All these factors are anticipated to boost the demand for durians remarkably over the forecast period.
Asia-Pacific occupied the largest share in the market for fresh durian, with Thailand contributing the major chunk of the market share. Asia-Pacific is also the fastest-growing region for fresh durian owing to the growing popularity of the Mon Thong variety in China with an expansion in the offering of Mustang variety from Malaysia in specialized stores and street markets.
The global trade of durian fruit is currently dominated by two countries, whereby China dominates the import activities, while Thailand dominates the export, followed by Malaysia. On the other hand, China had dominated the global imports with 575,672 metric ton in 2020. The Chinese share of imports has constantly been evolving over the years, from 49.3% in 2017 to 76.1% of the global import by 2020. China’s durian market is expanding rapidly, with most imported durians originating from Thailand. This is followed by Hong Kong, Taipei, Singapore, and the United States.
However, rising awareness related to the health benefits of durian fruit, such as blood sugar control, reducing the risk of cancer, antioxidant, antidepressant, anti-aging properties, etc., among consumers is prompting the demand across the countries. Thus, the demand for fruits is expanding beyond China.
Durian and mangosteen are very popular among European customers. With a good market response from Europe, Thai exporters such as Kodanmal Group CO., LTD are expanding their export range to other regions such as the United States, Europe, and the Middle East with all the necessary quality certifications. The fresh fruits are exported to Europe via distributors. The products are sold in big chain supermarkets and wholesale markets.
Further, in 2020, Malaysia exported durians to Saudi Arabia, with the D24 variety being chosen for export because of its affordability. The first consignment of the fruits reached Saudi Arabia for the first time in late November 2020. Arabs strongly believe that fruits possess a lot of health benefits. While durian is popular with the Asian community, a huge lift in demand was observed due to the pandemic.
Asia-Pacific is not only leading in production but also in terms of consumption which essentially arises from China. Between 2010 and 2019, durians consumption in China grew at a rapid pace, with an average annual growth rate of more than 16%. A new-found demand for the creamy texture of the Malaysian Mustang King variety along with the ever-growing demand for Mon Thong is observed in China. China accounted for 65.0% of the total share in import value in 2018, with a total imported quantity of 431,940.0 metric tons of fresh durians during the year, as compared to 224,382.0 metric tons in 2017.
However, durian has become an increasingly popular fruit across Asia and efforts are underway to develop the untapped Japanese market. The Japan Durian Promotion Association plans to help increase demand among Japanese consumers, increase imports and even develop production in Japan as the temperatures in Okinawa are warm enough to grow durians.
With an expanding base of health-conscious consumers and middle-income households, the market for durians is further expected to get a boost in the country as the fruit is a rich source of nutrients such as Iron, Vitamin C, and Potassium. The demand for the fruit has reportedly emerged as an essential topping on pizzas and hotpot broths along with increased usage of durian pulps and pastes in the foodservice industry. Thus, the market for fresh durians is expected to register rapid growth in the region, during the forecast period.
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COVID-19 had a positive effect on the fresh durian market. For instance, in 2020, the import of fresh durian in China has grown tremendously due to the increased demand for fresh durian in the country owing to its health benefits. This has resulted in the increased exports of fresh Durian from Thailand and Malaysia to China.
Malaysian farmers who export durians to China faced the consequences of the disruptions to China’s logistics industry, city lockdowns, and changes in consumer tastes due to the coronavirus outbreak. The prices of durians in Malaysia dipped as demand from China fell drastically initially. However, lately, the Chinese government has permitted the import of frozen whole durians from Malaysia to China in a move to accelerate the expansion of durian farms and increase investment in the industry.
Over the long run, the durian market is anticipated to achieve enormous growth owing to increased consumer demand across the regions. Although China is undoubtedly a dominant consumer of durians, of late increased awareness regarding the health benefits of the fruit, the demand for the fruit is arising from other European, Arab, and American countries also. Further, the product has gained popularity in the food industry as a flavoring agent. Consumers lately are willing to experiment with different foods with the inclusion of the product as an exotic flavors. All these factors are anticipated to boost the demand for durians remarkably over the forecast period.
Asia-Pacific occupied the largest share in the market for fresh durian, with Thailand contributing the major chunk of the market share. Asia-Pacific is also the fastest-growing region for fresh durian owing to the growing popularity of the Mon Thong variety in China with an expansion in the offering of Mustang variety from Malaysia in specialized stores and street markets.
Key Market Trends
Expanding Trade Market for Durians
The global trade of durian fruit is currently dominated by two countries, whereby China dominates the import activities, while Thailand dominates the export, followed by Malaysia. On the other hand, China had dominated the global imports with 575,672 metric ton in 2020. The Chinese share of imports has constantly been evolving over the years, from 49.3% in 2017 to 76.1% of the global import by 2020. China’s durian market is expanding rapidly, with most imported durians originating from Thailand. This is followed by Hong Kong, Taipei, Singapore, and the United States.
However, rising awareness related to the health benefits of durian fruit, such as blood sugar control, reducing the risk of cancer, antioxidant, antidepressant, anti-aging properties, etc., among consumers is prompting the demand across the countries. Thus, the demand for fruits is expanding beyond China.
Durian and mangosteen are very popular among European customers. With a good market response from Europe, Thai exporters such as Kodanmal Group CO., LTD are expanding their export range to other regions such as the United States, Europe, and the Middle East with all the necessary quality certifications. The fresh fruits are exported to Europe via distributors. The products are sold in big chain supermarkets and wholesale markets.
Further, in 2020, Malaysia exported durians to Saudi Arabia, with the D24 variety being chosen for export because of its affordability. The first consignment of the fruits reached Saudi Arabia for the first time in late November 2020. Arabs strongly believe that fruits possess a lot of health benefits. While durian is popular with the Asian community, a huge lift in demand was observed due to the pandemic.
Asia-Pacific is the Largest and Fastest-Growing Region
Asia-Pacific is not only leading in production but also in terms of consumption which essentially arises from China. Between 2010 and 2019, durians consumption in China grew at a rapid pace, with an average annual growth rate of more than 16%. A new-found demand for the creamy texture of the Malaysian Mustang King variety along with the ever-growing demand for Mon Thong is observed in China. China accounted for 65.0% of the total share in import value in 2018, with a total imported quantity of 431,940.0 metric tons of fresh durians during the year, as compared to 224,382.0 metric tons in 2017.
However, durian has become an increasingly popular fruit across Asia and efforts are underway to develop the untapped Japanese market. The Japan Durian Promotion Association plans to help increase demand among Japanese consumers, increase imports and even develop production in Japan as the temperatures in Okinawa are warm enough to grow durians.
With an expanding base of health-conscious consumers and middle-income households, the market for durians is further expected to get a boost in the country as the fruit is a rich source of nutrients such as Iron, Vitamin C, and Potassium. The demand for the fruit has reportedly emerged as an essential topping on pizzas and hotpot broths along with increased usage of durian pulps and pastes in the foodservice industry. Thus, the market for fresh durians is expected to register rapid growth in the region, during the forecast period.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
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This product will be delivered within 2 business days.
Table of Contents
1 INTRODUCTION
4 MARKET DYNAMICS
5 MARKET SEGMENTATION
Samples
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Methodology
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