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Children's Wear Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

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  • 110 Pages
  • August 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 4987158
The children's wear market is projected to register a CAGR of 8.76% during the forecast period (2022-2027).

The apparel market, along with the children's wear market, witnessed a significant decline due to the closure of factories and retailing sectors during the COVID-19 pandemic. Additionally, the cancelation of public events majorly impacted the market’s growth. However, the online retail channel supported the market studied.

The children’s wear market is one of the most lucrative segments in the apparel industry. The market is expected to overtake both men’s wear and women’s wear, in terms of growth in retail value, due to a combination of demographic, macroeconomic, and social trends, supported by sales in the category.

Moreover, an increase in disposable income and a growing working population are driving the market's growth. Increasing product customization, innovation, and affordable pricing of children's apparel and footwear are driving market growth worldwide.

Key Market Trends

Social Media Influencing the Children's Wear Market Growth

In developed and developing countries, parents are using Instagram and other social media platforms to post photos of themselves and their children in matching outfits. This trend was influenced by the leading brands, like Dolce & Gabbana, to create miniature and age-appropriate versions of adult clothing. The retailers stocked them side-by-side with the adult versions of clothing. This trend of twinning with children is gaining immense popularity in the market. Supported by celebrity parents, such as Kim Kardashian and Beyoncé, this trend is expected to drive the market’s growth. As children are spending a lot of time on social media, their awareness regarding brands and willingness to provide an opinion on their own clothing choices are inreasing significantly. Parents are also willing to indulge in those choices, regardless of associated costs, thus promoting the market’s growth.

Asia-Pacific and the Middle-East are Expected to Hold Significant Market Share

Asia-Pacific is likely to hold a significant market share over the forecast period, owing to a growth in the infant population, especially in developing countries like India and China. Robust economic growth and rising household incomes are expected to increase consumer spending on children’s apparel and footwear products in the Asia-Pacific region. The growth in the number of high net worth individuals and urbanization in the Middle-Eastern countries, especially Saudi Arabia, Qatar, and the United Arab Emirates, are creating huge opportunities for luxury children’s apparel brands to enter the apparel market in these regions, thus driving the children’s wear market in Asia-Pacific and the Middle-East. For instance, many international luxury children’s wear brands, such as Dolce & Gabbana, Stella McCartney, and Gucci, offer luxury children's apparel in the Middle-Eastern and North American regions. The growing operational expansion of key players in Asian countries is also likely to boost the market growth in Africa during the forecast period.

Competitive Landscape

The children's wear market is highly competitive. Some of the key players in the market include Carter's Inc., Adidas AG, Benetton Group SRL, The Gap Inc., Nike Inc., Disney Consumer Products, American Apparel Inc., and Dolce & Gabbana. In compliance with consumer trends, i.e., the target segment, new product developments are expected to help in better positioning of products. Therefore, the key players are focusing on expanding their product offerings by launching new apparel designs to cater to the demographic segment of consumers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

This product will be delivered within 2 business days.

Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Category
5.1.1 Apparel
5.1.2 Footwear
5.1.3 Other Product Categories
5.2 By Distribution Channel
5.2.1 Offline Retail Stores
5.2.2 Online Retail Stores
5.3 By Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle-East and Africa South Africa Saudi Arabia Rest of Middle-East and Africa
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Carter's Inc.
6.3.2 Adidas AG
6.3.3 Benetton Group SRL
6.3.4 The Gap Inc.
6.3.5 Nike Inc.
6.3.6 Mothercare PLC
6.3.7 American Apparel Inc.
6.3.8 Diesel SpA
6.3.9 Dolce & Gabbana
6.3.10 Disney Consumer Products

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Carter's Inc.
  • Adidas AG
  • Benetton Group SRL
  • The Gap Inc.
  • Nike Inc.
  • Mothercare PLC
  • American Apparel Inc.
  • Diesel SpA
  • Dolce & Gabbana
  • Disney Consumer Products