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Weight Management Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • ID: 4987371
  • Report
  • April 2021
  • Region: Global
  • 115 pages
  • Mordor Intelligence
until Sep 30th 2021


  • Apollo Endosurgery
  • Atkins Nutritionals
  • Cybex International Inc.
  • Fitness World
  • Life Fitness
  • Life Time Inc.
  • MORE
The weight management devices market is projected to register a CAGR of 6.8% during the forecast period. The major factors that are found boosting the overall market are the rising prevalence of sedentary lifestyle, coupled with dramatically changing diet patterns, particularly in Western countries, that has majorly contributed to the growth of obesity. The increasing number of bariatric surgeries has also helped in driving the overall market.

With the rising of the COVID-19 pandemic, there are massive health problems and economic suffering around the world. The European Association for the Study of Obesity (EASO) had recognized the impact that the outbreak could have on people with obesity. It has also been suggested that obesity represents a risk factor for a more serious and complicated course of COVID-19 in adults. However, the fitness industry has been severely affected by the pandemic. The temporary closure of all non-essential businesses, including gyms and health clubs, as mandated by the government in the year 2020 had disrupted the supply-demand chain for fitness equipment thereby hindering the overall market.

Also as per a recent study ‘Bariatric Surgery During the COVID-19 Pandemic - the Perspective of Physicians and Patients’, in September 2020, virtual consultation and telemedicine were considered to be suitable to continue weight loss programs, as the risks and complications of morbid obesity and surgery during the COVID-19 pandemic is high. Thus, considering the rising cases of COVID-19 and its significant effect on healthcare systems across the region, it is estimated that the market studied is likely to be impacted during the pandemic period.​

Obesity has significantly increased worldwide, especially over the past few decades. Lifestyle disorders are found having a great influence on the body. Avoiding alcohol, drugs, exercising, and following a healthy diet aid to stay healthy. According to the Centers for Disease Control and Prevention (CDC) data in 2019, has estimated that around 39.8% of American adults are found to be obese. The prevalence rate of obesity increased from 37.7% to 42.4% and the prevalence of severe obesity increased from 7.7% to 9.2% between 2013 to 2018 in the United States.

Obesity has been linked to cause many other dreadful diseases and disorders, like cardiovascular diseases, mainly heart disease and stroke; diabetes; musculoskeletal disorders, especially osteoarthritis, a degenerative disease of the joints; and cancer, including endometrial, breast, ovarian, prostate, liver, gallbladder, kidney, and colon. Hence, the growing obese and overweight population is increasing the adoption of weight management devices market, globally.

Hence, the rising global burden of the obese and overweight population is driving the need for preventive care and is increasing the demand for weight loss and management devices.

Key Market Trends

Cardiovascular Training Equipment are Expected to Witness a Healthy Growth in Forecast Period

Cardiovascular training equipment includes a wide range of equipment that involve all cardio-related exercises. Cardiovascular exercises not only have positive effects on the overall health but also have a great impact on memory and learning.

With the rising of the COVID-19 pandemic situation, there was a subsequent shutdown of gyms and health clubs across that has shown less usage of cardiovascular training equipment at gym centres and studios. But with the closure of the gyms and fitness centres, there was a huge demand for home fitness cardiovascular equipment like treadmills at home. Therefore this was also found to be effective coping strategies, psychological resources, and regular physical exercise was found to be helpful in dealing with health-related problems during the COVID-19 pandemic.

According to the cardiovascular fitness guidelines from the American College of Sports Medicine 2018, a healthy adult must engage in moderate-intensity cardiovascular exercise for around 150 minutes per week. These exercises help in strengthening the heart, increasing the number of red blood cells, reducing the number of carbohydrates in muscles, and enhancing the overall process of aerobic metabolism.

Companies are also aiming to provide cardiovascular solutions that allow clubs and studios to create a variety of combined formats, like cycling, boxing, treadmill running, and strength training. Hence, the market for cardiovascular training equipment is expected to have a positive outlook in the future.

There is also a wide acceptance of treadmills as cardiovascular fitness devices for home exercise and is considered as one of the basic home gym equipment globally. Furthermore the high growth is owing to the several factors such as growing accessibility to gyms, continuous technological developments in equipment, and easily availability of these equipment’s.

North America is Expected to Dominate the Weight Management Devices Market During the Forecasted Period

The market in North America has been growing due to several major factors that have helped in increasing the weight management devices market. The major factors include the rising prevalence of obesity, increasing sedentary lifestyle and rising demands for fitness among individuals.

The rising COVID-19 pandemic has shown a negative impact on the market due to the imposed lockdown measures, resulting in the closure of business activities, public places, fitness and activity centres, and overall social life was hampered many aspects of the lives of people including routine fitness activities of fitness freaks, which has resulted in various psychological issues and serious fitness and health concerns that have seen a reduction in the adoption of the weight management devices.

However, there was a gradual increase in motivation to overcome their dependence on gym and fitness equipment and to continue fitness exercises at home. This has created a huge demand for home fitness equipment like exercise bikes, treadmills and rowing machines. There was a rising demand that has been particularly high for smart exercise equipment and companies that offer online fitness programs as consumers try to replicate the gym experience at home.

Obesity has continued to be more prevalent within the United States. While two out of every three American men are considered to be overweight or obese, these rates, in case of women, are far higher.

According to the Government of Canada data, the number of Canadians who are overweight or obese has increased over the past several years. As today, approximately 1 in 4 Canadian adults is obese. Currently, one of the most common types of weight loss surgery is gastric banding.

Mexico is also found facing an obesity endemic and ranks the second highest in terms of obesity rate in the world as per statistics by Global Food Cultures in 2019. Therefore, the rising pace of obesity and chronic diseases is making it necessary to advocate weight loss programs and obesity management. The rise in heath concerns, high income, and technological advancements are driving the expansion of the market.

Moreover, rising focus among several companies towards providing a connected and immersive fitness experience by integrating digital technologies in machines, along with advancements in AI, cloud, and wearable technology that is augmenting North America market growth. For instance, Nautilus Inc., a US-based fitness equipment manufacturer, in 2019, launched a digital platform JRNY that utilizes AI to offer customized workouts by automatically adjusting to the user behavior.

Hence, the increasing incidences of obesity and diabetes, sedentary lifestyles, rising disposable income, and increasing awareness about nutrition and healthy lifestyles are contributing in driving the weight management devices market.

Competitive Landscape

The weight management devices market is moderately competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. With the rising patient awareness levels and increasing obese population, few other smaller players are also expected to enter the market in the coming years. The key players are emphasizing major industry strategies and are taking a few initiatives to maintain a competitive edge in the market.

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Note: Product cover images may vary from those shown


  • Apollo Endosurgery
  • Atkins Nutritionals
  • Cybex International Inc.
  • Fitness World
  • Life Fitness
  • Life Time Inc.
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Rate of Obesity Cases
4.2.2 Increasing Number of Bariatric Surgeries
4.2.3 Launch of New and Advanced Products
4.3 Market Restraints
4.3.1 Deceptive Marketing Practices
4.3.2 High Cost of Healthy Foods
4.4 Porter's Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry

5.1 By Equipment
5.1.1 Fitness Equipment Cardiovascular Training Equipment Strength Training Equipment Fitness Monitoring Equipment Others
5.1.2 Surgical Equipment
5.2 Geography
5.2.1 North America United States Canada Mexico
5.2.2 Europe Germany United Kingdom France Italy Spain Rest of Europe
5.2.3 Asia-Pacific China Japan India Australia South Korea Rest of Asia-Pacific
5.2.4 Middle East and Africa GCC South Africa Rest of Middle East and Africa
5.2.5 South America Brazil Argentina Rest of South America

6.1.1 Atkins Nutritionals
6.1.2 Cybex International Inc.
6.1.3 Fitness World
6.1.4 Johnson Health Technology Co. Ltd
6.1.5 Life Fitness
6.1.6 Life Time Inc.
6.1.7 Medtronic PLC
6.1.8 Olympus Corporation
6.1.9 Technogym SpA
6.1.10 Apollo Endosurgery

Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Atkins Nutritionals
  • Cybex International Inc.
  • Fitness World
  • Johnson Health Technology Co. Ltd
  • Life Fitness
  • Life Time Inc.
  • Medtronic PLC
  • Olympus Corporation
  • Technogym SpA
  • Apollo Endosurgery
Note: Product cover images may vary from those shown