Soft Drinks in Ghana

Soft drinks saw volume sales increase in both the off-trade and on-trade channels in Ghana in 2024. Growth was supported by people continuing to migrate to urban areas and adopting busy lifestyles that generate demand for convenient ready-to-drink beverages. An expanding middle class and increasing brand awareness also contributed to the rise in sales. Growth occurred despite the introduction of a sugar tax in the previous year, which led to a rise in the prices of sugary soft drinks.

The Soft Drinks in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.