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Athleisure Market by Product Type, Gender, and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026

  • ID: 4989425
  • Report
  • October 2019
  • Region: Global
  • 245 pages
  • Allied Analytics LLP
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FEATURED COMPANIES

  • Adidas
  • Asics Corporation
  • Gap Inc.
  • Lululemon Athletic
  • Nike
  • North Face
  • MORE
The athleisure market size was valued at $155.2 billion in 2018 and is expected to reach $257.1 billion by 2026, registering a CAGR of 6.7% from 2019 to 2026. The rise in number of health conscious consumers is one of the key factors driving the growth of the global athleisure market.
The global athleisure market is segmented on the basis of product type, gender, distribution channel, and region. Based on product type, the market is classified into sneaker, joggers, leggings, hoodies, and others. Based on gender, the market is segmented into male and female. By distribution channel the market is divided into online and offline.
North America and Europe are known to be the dominant regions in the global Athleisure market.

Fitness enthusiasts show high propensity to pay premium prices for fitness related products, which are necessary to achieve their fitness goals. Fitness has become one of the major part of daily routine of a substantial number of consumers. an increase in participation in sports and fitness activity has led to a more comprehensive approach of customers toward fitness and sports-related products. On the other hand, the female apparel segment is highly fragmented. Fashionable athleisure products has witnessed a surge in demand, due an increase in adoption for apparel from female consumers. In addition, shift in female physical activity participation is one of the major factors that drives the demand for athleisure products. an increase in number of female fitness models, sports players, and athletes developed a holistic approach of female consumers toward sports and fitness. Moreover, the ongoing trend of healthy aging has witnessed increased popularity among the geriatric population. The requirement of performance boosting fitness products is expected to increase among the geriatric population, owing to rise in health & fitness associated with ageing. This factor increases the demand for athleisure among elderly consumers, owing to performance boosting features of active wear such as enhanced grip, wicking, and back support. Thus, an increase in participation of customers triggers the demand for athleisure products.

According to the U.S. Census Bureau, millennial's are on the verge of surpassing baby boomers in the country. Similarly, in Asia-Pacific, millennial's account for a larger population, especially in countries such as China, India, and Australia as compared to other population groups. This set of population has been active, health-conscious and indulges in various physical activities. They have been influential in evolving various global industries in terms of product offerings and services. They always tend to try products that are new in the market and determine whether the products cater to the requirements. Thus, millennial's are being considered as the prime customers in the global athleisure market. As a result, the rise in number of millennial's eventually triggers demand for athleisure apparels and footwear products.

Athleisure products require proper designing and combination of various fabrics such as polyester, Nylon, Polypropylene, Spandex, and Neoprene, as texture, design, look, and other fashion attributes of athleisure apparels require systematic processing and designing of raw materials. Similarly, fluctuations commodity market, natural calamities effect on the raw material sources, fluctuations in global economies, and others are some of the key factors affecting the price of raw materials. Thus, these products are priced high, resulting in low sales. Thus, high costs of raw material designing of this product hamper the overall market growth.

KEY PLAYERS operating in the market includes Puma, Nike, Under Armour, Adidas, Lululemon Athletic, Asics Corporation, Columbia Sportswear Company, Gap Inc., North Face, Phillips-Van Heusen Corporation, and others.

KEY BENEFITS FOR STAKEHOLDERS
  • The report provides an extensive analysis of the current and emerging market trends and opportunities in the global athleisure market.
  • The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
  • A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
KEY MARKET SEGMENTS

By Product Type
  • Sneaker
  • Joggers
  • Leggings
  • Hoodies
  • Others
By Gender
  • Male
  • Female
By Distribution Channel
  • Online
  • Offline
By Region

North America
  • U.S.
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia and New Zealand
  • Rest of Asia-Pacific
LAMEA
  • Latin America
  • Middle East
  • Africa
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adidas
  • Asics Corporation
  • Gap Inc.
  • Lululemon Athletic
  • Nike
  • North Face
  • MORE
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools And Models

Chapter 2: Executive Summary
2.1. Key Findings
2.1.1. Top Impacting Factors
2.1.2. Top Investment Pockets
2.2. Cxo Perspective

Chapter 3: Market Overview
3.1. Market Definition And Scope
3.2. Parent/Peer Market Overview (2017-18)
3.3. Key Forces Shaping Athleisure Market
3.3.1. High Bargaining Power of Suppliers
3.3.2. Moderate-To-High Threat of New Entrants
3.3.3. Moderate Threat of Substitutes
3.3.4. Moderate Intensity of Rivalry
3.3.5. Moderate Bargaining Power of Buyers
3.4. Value Chain Analysis
3.5. Market Dynamics
3.5.1. Drivers
3.5.1.1. Increase In Participation of Consumers In Physical Fitness Activities
3.5.1.2. Rise In Health And Wellness Trend Among The Target Customers
3.5.1.3. Rise In Number of Millennials
3.5.2. Restraints
3.5.2.1. Volatile Cost of Raw Materials
3.5.2.2. Availability of Counterfeit Brands
3.5.3. Opportunities
3.5.3.1. Premiumization Trend Provide Immense Opportunity
3.5.3.2. Rise In Promotional Activities & Initiatives By Various Organizations

Chapter 4: Athleisure Market, By Gender
4.1. Overview
4.2. Male
4.2.1. Key Market Trends, Growth Factors, And Opportunities
4.2.2. Market Size And Forecast, By Region
4.2.3. Market Analysis By Country
4.3. Female
4.3.1. Key Market Trends, Growth Factors, And Opportunities
4.3.2. Market Size And Forecast, By Region
4.3.3. Market Analysis By Country

Chapter 5: Athleisure Market, By Product Type
5.1. Overview
5.2. Sneaker
5.2.1. Key Market Trends, Growth Factors, And Opportunities
5.2.2. Market Size And Forecast, By Region
5.2.3. Market Analysis By Country
5.3. Joggers
5.3.1. Key Market Trends, Growth Factors, And Opportunities
5.3.2. Market Size And Forecast, By Region
5.3.3. Market Analysis By Country
5.4. Leggings
5.4.1. Key Market Trends, Growth Factors, And Opportunities
5.4.2. Market Size And Forecast, By Region
5.4.3. Market Analysis By Country
5.5. Hoodies
5.5.1. Key Market Trends, Growth Factors, And Opportunities
5.5.2. Market Size And Forecast, By Region
5.5.3. Market Analysis By Country
5.6. Others
5.6.1. Key Market Trends, Growth Factors, And Opportunities
5.6.2. Market Size And Forecast, By Region
5.6.3. Market Analysis By Country

Chapter 6: Athleisure Market, By Distribution Channel
6.1. Overview
6.2. offline Store
6.2.1. Key Market Trends, Growth Factors, And Opportunities
6.2.2. Market Size And Forecast, By Region
6.2.3. Market Analysis By Country
6.3. Online Store
6.3.1. Key Market Trends, Growth Factors, And Opportunities
6.3.2. Market Size And Forecast, By Region
6.3.3. Market Analysis By Country

Chapter 7: Athleisure Market, By Region
7.1. Overview
7.2. North America
7.2.1. Key Market Trends, Growth Factors, And Opportunities
7.2.2. Market Size And Forecast, By Gender
7.2.3. Market Size And Forecast, By Product Type
7.2.4. Market Size And Forecast, By Distribution Channel
7.2.5. Market Analysis By Country
7.2.5.1. U.S.
7.2.5.2. Market Size And Forecast, By Gender
7.2.5.3. Market Size And Forecast, By Product Type
7.2.5.4. Market Size And Forecast, By Distribution Channel
7.2.5.5. Canada
7.2.5.6. Market Size And Forecast, By Gender
7.2.5.7. Market Size And Forecast, By Product Type
7.2.5.8. Market Size And Forecast, By Distribution Channel
7.2.5.9. Mexico
7.2.5.9.1. Market Size And Forecast, By Gender
7.2.5.9.2. Market Size And Forecast, By Product Type
7.2.5.9.3. Market Size And Forecast, By Distribution Channel
7.3. Europe
7.3.1. Key Market Trends, Growth Factors, And Opportunities
7.3.2. Market Size And Forecast, By Gender
7.3.3. Market Size And Forecast, By Product Type
7.3.4. Market Size And Forecast, By Distribution Channel
7.3.5. Market Analysis By Country
7.3.5.1. Germany
7.3.5.1.1. Market Size And Forecast, By Gender
7.3.5.2. Market Size And Forecast, By Product Type
7.3.5.3. Market Size And Forecast, By Distribution Channel
7.3.5.4. France
7.3.5.5. Market Size And Forecast, By Gender
7.3.5.6. Market Size And Forecast, By Product Type
7.3.5.7. Market Size And Forecast, By Distribution Channel
7.3.5.8. UK
7.3.5.9. Market Size And Forecast, By Gender
7.3.5.10. Market Size And Forecast, By Product Type
7.3.5.11. Market Size And Forecast, By Distribution Channel
7.3.5.12. Italy
7.3.5.13. Market Size And Forecast, By Gender
7.3.5.14. Market Size And Forecast, By Product Type
7.3.5.15. Market Size And Forecast, By Distribution Channel
7.3.5.16. Spain
7.3.5.17. Market Size And Forecast, By Gender
7.3.5.18. Market Size And Forecast, By Product Type
7.3.5.19. Market Size And Forecast, By Distribution Channel
7.3.5.20. Rest of Europe
7.3.5.21. Market Size And Forecast, By Gender
7.3.5.22. Market Size And Forecast, By Product Type
7.3.5.23. Market Size And Forecast, By Distribution Channel
7.4. Asia-Pacific
7.4.1. Key Market Trends, Growth Factors, And Opportunities
7.4.2. Market Size And Forecast, By Gender
7.4.3. Market Size And Forecast, By Product Type.
7.4.4. Market Size And Forecast, By Distribution Channel
7.4.4.1. China
7.4.4.2. Market Size And Forecast, By Gender
7.4.4.3. Market Size And Forecast, By Product Type
7.4.4.4. Market Size And Forecast, By Distribution Channel
7.4.4.5. India
7.4.4.6. Market Size And Forecast, By Gender
7.4.4.7. Market Size And Forecast, By Product Type
7.4.4.8. Market Size And Forecast, By Distribution Channel
7.4.4.9. Australia
7.4.4.10. Market Size And Forecast, By Gender
7.4.4.11. Market Size And Forecast, By Product Type
7.4.4.12. Market Size And Forecast, By Distribution Channel
7.4.4.13. New Zealand
7.4.4.14. Market Size And Forecast, By Gender
7.4.4.15. Market Size And Forecast, By Product Type
7.4.4.16. Market Size And Forecast, By Distribution Channel
7.4.4.17. South-East Asia
7.4.4.18. Market Size And Forecast, By Gender
7.4.4.19. Market Size And Forecast, By Product Type
7.4.4.20. Market Size And Forecast, By Distribution Channel
7.4.4.21. Rest of Asia-Pacific
7.4.4.22. Market Size And Forecast, By Gender
7.4.4.23. Market Size And Forecast, By Product Type
7.4.4.24. Market Size And Forecast, By Distribution Channel
7.5. LAMEA
7.5.1. Key Market Trends, Growth Factors, And Opportunities
7.5.2. Market Size And Forecast, By Gender
7.5.3. Market Size And Forecast, By Product Type
7.5.4. Market Size And Forecast, By Distribution Channel
7.5.4.1. Latin America
7.5.4.2. Market Size And Forecast, By Gender
7.5.4.3. Market Size And Forecast, By Product Type
7.5.4.4. Market Size And Forecast, By Distribution Channel
7.5.4.5. Middle East
7.5.4.6. Market Size And Forecast, By Gender
7.5.4.7. Market Size And Forecast, By Product Type
7.5.4.8. Market Size And Forecast, By Distribution Channel
7.5.4.9. Africa
7.5.4.10. Market Size And Forecast, By Gender
7.5.4.11. Market Size And Forecast, By Product Type
7.5.4.12. Market Size And Forecast, By Distribution Channel

Chapter 8: Company Profiles
8.1. Adidas Ag (Adidas)
8.1.1. Company Overview
8.1.2. Key Executives
8.1.3. Company Snapshot
8.1.4. Operating Business Segments
8.1.5. Product Portfolio
8.1.6. R&D Expenditure
8.1.7. Business Performance
8.1.8. Key Strategic Moves And Developments
8.2. Asics Corporation
8.2.1. Company Overview
8.2.2. Key Executive
8.2.3. Company Snapshot
8.2.4. Operating Business Segments
8.2.5. Product Portfolio
8.2.6. R&D Expenditure
8.2.7. Business Performance
8.2.8. Key Strategic Moves And Developments
8.3. Columbia Sportswear Company
8.3.1. Company Overview
8.3.2. Key Executive
8.3.3. Company Snapshot
8.3.4. Operating Business Segments
8.3.5. Product Portfolio
8.3.6. Business Performance
8.3.7. Key Strategic Moves And Developments
8.4. Lululemon Athletica Inc.
8.4.1. Company Overview
8.4.2. Key Executive
8.4.3. Company Snapshot
8.4.4. Operating Business Segments
8.4.5. Product Portfolio
8.4.6. Business Performance
8.5. Nike, Inc. (Nike)
8.5.1. Company Overview
8.5.2. Key Executives
8.5.3. Company Snapshot
8.5.4. Operating Business Segments
8.5.5. Product Portfolio
8.5.6. Business Performance
8.5.7. Key Strategic Moves And Developments
8.6. PVH Corp.
8.6.1. Company Overview
8.6.2. Key Executive
8.6.3. Company Snapshot
8.6.4. Operating Business Segments
8.6.5. Product Portfolio
8.6.6. Business Performance
8.6.7. Key Strategic Moves And Developments
8.7. Puma Se
8.7.1. Company Overview
8.7.2. Key Executives
8.7.3. Company Snapshot
8.7.4. Operating Business Segments
8.7.5. Product Portfolio
8.7.6. Business Performance
8.7.7. Key Strategic Moves And Developments
8.8. The Gap, Inc.
8.8.1. Company Overview
8.8.2. Key Executive
8.8.3. Company Snapshot
8.8.4. Product Portfolio
8.8.5. R&D Expenditure
8.8.6. Business Performance
8.8.7. Key Strategic Moves And Developments
8.9. The North Face (VF Corporation (VFC))
8.9.1. Company Overview
8.9.2. Key Executive
8.9.3. Company Snapshot
8.9.4. Operating Business Segments
8.9.5. Product Portfolio
8.9.6. Business Performance
8.9.7. Key Strategic Moves And Developments
8.10. Under Armour, Inc.
8.10.1. Company Overview
8.10.2. Key Executive
8.10.3. Company Snapshot
8.10.4. Operating Business Segments
8.10.5. Product Portfolio
8.10.6. Business Performance

*Full List of Tables and Figures Available on Enquiry.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adidas
  • Asics Corporation
  • Gap Inc.
  • Lululemon Athletic
  • Nike
  • North Face
  • MORE
According to the report titled, 'Athleisure Market by Product Type, Gender, and Distribution Channel Global Opportunity Analysis and Industry Forecast, 2019-2026,' the global Athleisure market size was valued at $155.2 billion in 2018, and is projected to reach $257.1 billion by 2026, growing at a CAGR of 6.7% from 2019 to 2026. In 2018, North America accounted for nearly 38.4% share of the athleisure market.

Athleisure refers to a type of casual clothing designed to be worn for exercise and general use. The most common athleisure outfits are leggings, yoga pants, sweatpants, gym tanks, sports bras, hoodies, tights, shorts, sneakers, and others. These type of products have been gaining higher traction among customers who adopt a healthy lifestyle and at the same time seek for comfort and flexibility in wearing clothes or shoes. Millennials are the key target customers in the global athleisure market growth.

Millennials tend to take a more holistic approach to health and wellness factor. They are active and always keen to indulge in fitness oriented activities. Fitness has become an integral part of one’s daily routine. Taking in account on millennials’ perception on fitness, athleisure brands have successfully built an emotional connect between their products and customer. These customers specifically seek for apparels that promote an active lifestyle.

In its most recent trends, athleisure has been gaining preference over denim. Though in the early 2000, denim experienced higher level of demand among the customer, where consumers were willing to spend $200-$300 for a pair of jean. However by the end of 2010, the average denim expenditure among the customers was around $25. This sustaining trend, clearly indicates that customer have higher preference for athleisure products which is a blend of sports and fashion industry.

Due to the rise in demand for different types of athleisure products, the market has been evolving continuously in terms of its product offerings. Innovation material and technology are being used in designing and producing athleisure product ensuring odor free, stretch ability, sweat-wicking, and protection from dirt. For instance, Nike has been using a blend of classic materials like polyester and spandex and innovative manufacturing techniques. Thus, these materials are woven to create attractive shirts, sweatshirts, and vests.

The global athleisure market analysis is segmented on the basis of product type, gender, distribution channel, and region. Based on product type, the market is classified into sneaker, joggers, leggings, hoodies, and others. Based on gender, the market is segmented into male and female. By distribution channel, the market is divided into online and offline. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).

Key Findings of the Athleisure Market:
In 2018, based on product type, the sneaker segment accounted for around higher value athleisure market share.
In 2018, based on gender, the male segment accounted for 62.2% share of the athleisure market.
In 2018, based on region, North America accounted for a prominent market share and is anticipated to grow at a CAGR of 6.2% throughout the athleisure market forecast.

The key players profiled for Athleisure industry include Puma, Nike, Under Armour, Adidas, Lululemon Athletic, Asics Corporation, Columbia Sportswear Company, Gap Inc., North Face, Phillips-Van Heusen Corporation, and others.
Note: Product cover images may vary from those shown
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  • Puma
  • Nike
  • Under Armour
  • Adidas
  • Lululemon Athletic
  • Asics Corporation
  • Columbia Sportswear Company
  • Gap Inc.
  • North Face
  • Phillips-Van Heusen Corporatio
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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