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Mobile Application Market by Marketplace App Category: Global Opportunity Analysis and Industry Forecast, 2019-2026

  • ID: 4989487
  • Report
  • November 2019
  • Region: Global
  • 225 pages
  • Allied Analytics LLP
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FEATURED COMPANIES

  • Apple Inc.
  • CA Technologies
  • China Mobile Ltd
  • Cognizant
  • Google LLC
  • Intellectsoft
  • MORE
Mobile application refers to an application software that is designed to operate on a mobile device such as smartphones, tablets, and laptops. Mobile apps function similar to the programs installed on PCs. These apps are popular owing to their ease of use and quick accessibility. The apps for smartphones or mobile devices are available on some of the popular marketplaces such as, Apple App Store, Google Play store, and some other marketplaces such as Microsoft Windows Store, Amazon App store, Huawei AppGallery, and others.

Increase in the adoption of variable devices and rise in customer base for the e-commerce industry are the major factors driving the growth of the market. In addition, continuous growth in enterprise apps, increased focus on apps specifically used for health & fitness as well as high downloads and in app purchases for gaming apps fuel the growth of the market. However, lack of high-speed connectivity in developing & undeveloped regions and uncertainty of enterprises in developing their own applications are expected to impede the market growth. Furthermore, growth in investment in digitization and increase in adoption of internet of things technology and mobile connected smart objects are expected to present major opportunities for the expansion of the market in future.

The global mobile application market is segmented based on marketplace, app category, and region. Based on marketplace, it is classified into apple iOS store, google play store, and other marketplaces (Microsoft, Huawei, and others). Based on app category, the market is categorized into gaming, entertainment & music, health & fitness, travel & hospitality, retail & e-commerce, education & learning and others (navigation, utilities, and news). Region wise, it is analysed across North America, Europe, Asia-Pacific, and LAMEA.

The report analyses the profiles of key players operating in the market Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft, Google LLC, International Business Machines Corporation, Microsoft Corporation, and Verbat Technologies. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

Key benefits for stakeholders
  • The study provides an in-depth analysis of the global mobile application market along with the current & future trends to elucidate the imminent investment pockets.
  • Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
  • The quantitative analysis of the global mobile application market for the period 2019–2026 is provided to determine the market potential.
Key market segments

By Marketplace
  • Apple iOS Store
  • Google Play Store
  • Other Marketplaces (Microsoft)
By App Category
  • Gaming
  • Music & Entertainment
  • Health & Fitness
  • Travel & Hospitality
  • Retail & e-Commerce
  • Education & Learning
  • Others (Navigation, Utilities, and News)
By Region
  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa
Key MARKET PLAYERS
  • Apple Inc.
  • CA Technologies
  • Cognizant
  • China Mobile Ltd
  • Hewlett Packard Enterprise
  • Intellectsoft
  • Google LLC
  • International Business Machines Corporation
  • Microsoft Corporation
  • Verbat Technologies
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Apple Inc.
  • CA Technologies
  • China Mobile Ltd
  • Cognizant
  • Google LLC
  • Intellectsoft
  • MORE
Chapter 1: Introduction
1.1. Report Description
1.2. Key Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tools & Models

Chapter 2: Executive Summary
2.1. CXO Perspective

Chapter 3: Market Overview
3.1. Market Definition And Scope
3.2. Key Findings
3.2.1. Top Impacting Factors
3.2.2. Top Investment Pockets
3.3. Porter'S Five Forces Analysis
3.4. Market Dynamics
3.4.1. Drivers
3.4.1.1. Increase In Data Usage & Internet Penetration
3.4.1.2. Surge In Adoption Of Wearable Devices
3.4.1.3. Rise In Smartphone Users
3.4.2. Restraints
3.4.2.1. Lack Of High-Speed Connectivity In Developing & Underdeveloped Regions
3.4.2.2. Uncertainty Of Enterprises In Developing Their Own Applications
3.4.3. Opportunities
3.4.3.1. Rise In Adoption Of Internet Of Things And Mobile-Connected Smart Objects
3.4.3.2. Growth In Usage Of Machine Learning And Artificial Intelligence In Mobile Apps

Chapter 4: Global Mobile Application Market, By Marketplace
4.1. Overview
4.2. Google Play Store
4.2.1. Key Market Trends, Growth Factors, And Opportunities
4.2.2. Market Size And Forecast, By Region
4.2.3. Market Analysis By Country
4.3. Apple App Store
4.3.1. Key Market Trends, Growth Factors, And Opportunities
4.3.2. Market Size And Forecast, By Region
4.3.3. Market Analysis By Country
4.4. Other
4.4.1. Key Market Trends, Growth Factors, And Opportunities
4.4.2. Market Size And Forecast, By Region
4.4.3. Market Analysis By Country

Chapter 5: Global Mobile Application Market, By App Category
5.1. Overview
5.2. Gaming
5.2.1. Key Market Trends, Growth Factors, And Opportunities
5.2.2. Market Size And Forecast, By Region
5.2.3. Market Analysis By Country
5.3. Entertainment & Music
5.3.1. Key Market Trends, Growth Factors, And Opportunities
5.3.2. Market Size And Forecast, By Region
5.3.3. Market Analysis By Country
5.4. Health & Fitness
5.4.1. Key Market Trends, Growth Factors, And Opportunities
5.4.2. Market Size And Forecast, By Region
5.4.3. Market Analysis By Country
5.5. Travel & Hospitality
5.5.1. Key Market Trends, Growth Factors, And Opportunities
5.5.2. Market Size And Forecast, By Region
5.5.3. Market Analysis By Country
5.6. E-Commerce & Retail
5.6.1. Key Market Trends, Growth Factors, And Opportunities
5.6.2. Market Size And Forecast, By Region
5.6.3. Market Analysis By Country
5.7. Education & Learning
5.7.1. Key Market Trends, Growth Factors, And Opportunities
5.7.2. Market Size And Forecast, By Region
5.7.3. Market Analysis By Country
5.8. Others
5.8.1. Key Market Trends, Growth Factors, And Opportunities
5.8.2. Market Size And Forecast, By Region
5.8.3. Market Analysis By Country

Chapter 6: Mobile Application Market, By Region
6.1. Overview
6.2. North America
6.2.1. Key Market Trends, Growth Factors, And Opportunities
6.2.2. Market Size And Forecast, By Marketplace
6.2.3. Market Size And Forecast, By App Category
6.2.4. Market Size And Forecast, By Country
6.2.4.1. U.S.
6.2.4.1.1. Market Size And Forecast, By Marketplace
6.2.4.1.2. Market Size And Forecast, By App Category Size
6.2.4.2. Canada
6.2.4.2.1. Market Size And Forecast, By Marketplace
6.2.4.2.2. Market Size And Forecast, By App Category Size
6.3. Europe
6.3.1. Key Market Trends, Growth Factors, And Opportunities
6.3.2. Market Size And Forecast, By Marketplace
6.3.3. Market Size And Forecast, By App Category Size
6.3.4. Market Size And Forecast, By Country
6.3.4.1. UK
6.3.4.1.1. Market Size And Forecast, By Marketplace
6.3.4.1.2. Market Size And Forecast, By App Category Size
6.3.4.2. Germany
6.3.4.2.1. Market Size And Forecast, By Marketplace
6.3.4.2.2. Market Size And Forecast, By App Category Size
6.3.4.3. France
6.3.4.3.1. Market Size And Forecast, By Marketplace
6.3.4.3.2. Market Size And Forecast, By App Category Size
6.3.4.4. Italy
6.3.4.4.1. Market Size And Forecast, By Marketplace
6.3.4.4.2. Market Size And Forecast, By App Category Size
6.3.4.5. Rest Of Europe
6.3.4.5.1. Market Size And Forecast, By Marketplace
6.3.4.5.2. Market Size And Forecast, By App Category Size
6.4. Asia-Pacific
6.4.1. Key Market Trends, Growth Factors, And Opportunities
6.4.2. Market Size And Forecast, By Marketplace
6.4.3. Market Size And Forecast, By App Category Size
6.4.4. Market Size And Forecast, By Country
6.4.4.1. China
6.4.4.1.1. Market Size And Forecast, By Marketplace
6.4.4.1.2. Market Size And Forecast, By App Category Size
6.4.4.2. India
6.4.4.2.1. Market Size And Forecast, By Marketplace
6.4.4.2.2. Market Size And Forecast, By App Category Size
6.4.4.3. Japan
6.4.4.3.1. Market Size And Forecast, By Marketplace
6.4.4.3.2. Market Size And Forecast, By App Category Size
6.4.4.4. South Korea
6.4.4.4.1. Market Size And Forecast, By Marketplace
6.4.4.4.2. Market Size And Forecast, By App Category Size
6.4.4.5. Rest Of Asia-Pacific
6.4.4.5.1. Market Size And Forecast, By Marketplace
6.4.4.5.2. Market Size And Forecast, By App Category Size
6.5. LAMEA
6.5.1. Key Market Trends, Growth Factors And Opportunities
6.5.2. Market Size And Forecast, By Marketplace
6.5.3. Market Size And Forecast, By App Category Size
6.5.4. Market Size And Forecast, By Country
6.5.4.1. Latin America
6.5.4.1.1. Market Size And Forecast, By Marketplace
6.5.4.1.2. Market Size And Forecast, By App Category Size
6.5.4.2. Middle East
6.5.4.2.1. Market Size And Forecast, By Marketplace
6.5.4.2.2. Market Size And Forecast, By App Category Size
6.5.4.3. Africa
6.5.4.3.1. Market Size And Forecast, By Marketplace
6.5.4.3.2. Market Size And Forecast, By App Category Size

Chapter 7: Competitive Landscape
7.1. Market Player Positioning, 2018
7.2. Top Winning Strategies
7.3. Competitive Dashboard
7.4. Key Developments
7.4.1. New Product Launches
7.4.2. Partnership
7.4.3. Collaboration
7.4.4. Acquisition

Chapter 8: Company Profile
8.1. Apple Inc.
8.1.1. Company Overview
8.1.2. Key Executives
8.1.3. Company Snapshot
8.1.4. Product Portfolio
8.1.5. R&D Expenditure
8.1.6. Business Performance
8.1.7. Key Strategic Moves And Developments
8.2. Ca Technologies
8.2.1. Company Overview
8.2.2. Key Executives
8.2.3. Company Snapshot
8.2.4. Operating Business Segments
8.2.5. Product Portfolio
8.2.6. R&D Expenditure
8.2.7. Business Performance
8.3. China Mobile Limited
8.3.1. Company Overview
8.3.2. Key Executives
8.3.3. Company Snapshot
8.3.4. Product Portfolio
8.3.5. Business Performance
8.3.6. Key Strategic Moves And Developments
8.4. Cognizant
8.4.1. Company Overview
8.4.2. Key Executives
8.4.3. Company Snapshot
8.4.4. Operating Business Segments
8.4.5. Product Portfolio
8.4.6. Business Performance
8.4.7. Key Strategic Moves And Developments
8.5. Google Llc
8.5.1. Company Overview
8.5.2. Key Executives
8.5.3. Company Snapshot
8.5.4. Product Portfolio
8.5.5. R&D Expenditure
8.5.6. Business Performance
8.5.7. Key Strategic Moves And Developments
8.6. Hewlett Packard Enterprise Development Lp
8.6.1. Company Overview
8.6.2. Key Executives
8.6.3. Company Snapshot
8.6.4. Operating Business Segments
8.6.5. Product Portfolio
8.6.6. R&D Expenditure
8.6.7. Business Performance
8.6.8. Key Strategic Moves And Developments
8.7. Intellectsoft
8.7.1. Company Overview
8.7.2. Key Executives
8.7.3. Company Snapshot
8.7.4. Product Portfolio
8.7.5. Key Strategic Moves And Developments
8.8. International Business Machines Corporation
8.8.1. Company Overview
8.8.2. Key Executives
8.8.3. Company Snapshot
8.8.4. Operating Business Segments
8.8.5. Product Portfolio
8.8.6. R&D Expenditure
8.8.7. Business Performance
8.8.8. Key Strategic Moves And Developments
8.9. Microsoft Corporation
8.9.1. Company Overview
8.9.2. Key Executives
8.9.3. Company Snapshot
8.9.4. Operating Business Segments
8.9.5. Product Portfolio
8.9.6. R&D Expenditure
8.9.7. Business Performance
8.9.8. Key Strategic Moves And Developments
8.10. Verbat Technologies
8.10.1. Company Overview
8.10.2. Key Executives
8.10.3. Company Snapshot
8.10.4. Product Portfolio

*Full List of Tables and Figures Available on Enquiry.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Apple Inc.
  • CA Technologies
  • China Mobile Ltd
  • Cognizant
  • Google LLC
  • Intellectsoft
  • MORE
According to the report titled, 'Mobile Application Market by Marketplace and App Category: Global Opportunity Analysis and Industry Forecast, 2019-2026', the global mobile application market was valued at $106.27 billion in 2018, and is projected to reach $407.31 billion by 2026, growing at a CAGR of 18.4% from 2019 to 2026.

Mobile application is a software program that is designed to run on specific hardware, namely mobile handheld computing devices such as tablets and smartphones. In addition, mobile app is different form integrated software that are generally found on PCs, as each application provides only limited functionality; for example, mobile calculator and games. Numerous benefits associated with mobile applications such as faster in use, personalized content, instant online and offline access, push notification and instant updates & productivity improvement and cost reduction, have increased the adoption of mobile applications among various smartphones and tablets.

Increase in the adoption of variable devices and rise in customer base for the e-commerce industry are the major factors driving the growth of the mobile apps market. In addition, continuous growth in enterprise apps, increased focus on apps specifically used for health & fitness as well as high downloads and in app purchases for gaming apps fuel the growth of the market. However, lack of high-speed connectivity in developing & undeveloped regions and uncertainty of enterprises in developing their own applications are expected to impede the market growth. Furthermore, rise in investment in digitization and increase in adoption of internet of things technology and mobile connected smart objects are expected to provide major opportunities for the growth of the market during the forecast period.

The apple app store segment dominated the mobile application market in 2018 and is projected to maintain its dominance during the forecast period, owing to increase in number of iPhone and iPad users across the globe.

The gaming segment dominated the mobile application market in 2018 and is projected to maintain its dominance during the forecast period, owing to the rise in number of mobile gaming application in developing nations such as China and India, drive the growth of the market. Furthermore, the entertainment and music segment is expected to grow at a significant CAGR during the forecast period, owing to the rapid increase in usage of different entertainment applications

The global mobile app market is segmented on the basis of regions into North America, Europe, Asia-Pacific, and LAMEA. Based on region, the global mobile application market was dominated by North America in 2018 and is expected to maintain this trend during the forecast period. The major factors driving the growth of the market in this region include increase in usage of smartphones for day-to-day activities. However, Asia-Pacific is expected to witness the highest growth rate during the forecast period, owing to the increasing number of mobile apps downloads.

Key Findings of the Mobile Application Market:
Based on marketplace, the apple app store segment led the mobile application market size in terms of revenue in 2018.
By app category, the entertainment & music accounted for the highest mobile application market share in 2018.
Based on region, North America generated the highest revenue in 2018.
The report analyzes the profiles of key players operating in the market Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft, Google LLC, International Business Machines Corporation, Microsoft Corporation, and Verbat Technologies.
Note: Product cover images may vary from those shown
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  • Apple Inc.
  • CA Technologies
  • Cognizant
  • China Mobile Ltd
  • Hewlett Packard Enterprise
  • Intellectsoft
  • Google LLC
  • International Business Machines Corporation
  • Microsoft Corporation
  • Verbat Technologies
Note: Product cover images may vary from those shown
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The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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