The beard grooming market size was valued at $24.1 billion in 2018 and is expected to reach $43.1 billion by 2026, registering a CAGR of 7.7% from 2019 to 2026. The rise in number of health conscious consumers is one of the key factors driving the growth of the global beard grooming market.
The global beard grooming market is segmented on the basis of product type, distribution channel, and region. By product type, the market is divided into beard oil, beard shampoo, shaving cream, trimmers, shaving gel, waxes, and others. By end user, the market is classified into personal and commercial. By distribution channel, the market is categorized into hypermarket/supermarket, specialty store, online store, and others.
North America and Europe are known to be the dominant regions in the global beard grooming market. The men’s personal care market is expected to be valued at US$166 billion during the forecast period. Men are taking keen interest in maintaining their looks and appearance. For which, they take extra efforts and even buy product available in the market. Even when it comes to maintaining beard, they are specific about the style and beard grooming products cater to such requirements. This has triggered demand for different types of beard grooming products among the male population. The rise in trend of facial hair aesthetics specifically in European region, has witnessed the re-introduction of beard oils and other beard grooming products that help beautify and condition the beard for a longer period of time
Over the past couple of years, there has been a rise in preference over organic products. Customers always seek for transparency on product they use on daily basis.
According to USDA, the global organic retail market was being valued at US$90 Billion in 2016 and is being anticipated to grow at a significant rate during the forecast
period. As a result, beard grooming manufacturers have been considering using organic ingredients for processing their final products. Hence, the organic beard grooming market sights opportunity to gain higher traction during the forecast period.
Key players profiled in the report include Viking Beard Stuff, Robin Hood Beard Company Ltd., Beardbrand, The Bearded Man Company Limited, Wahl Ltd., Koninklijke Philips N.V., Panasonic, The Brighten Beard Company, Zeus etc.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Product Type
By End User
By Distribution Channel
By Region
North America and Europe are known to be the dominant regions in the global beard grooming market. The men’s personal care market is expected to be valued at US$166 billion during the forecast period. Men are taking keen interest in maintaining their looks and appearance. For which, they take extra efforts and even buy product available in the market. Even when it comes to maintaining beard, they are specific about the style and beard grooming products cater to such requirements. This has triggered demand for different types of beard grooming products among the male population. The rise in trend of facial hair aesthetics specifically in European region, has witnessed the re-introduction of beard oils and other beard grooming products that help beautify and condition the beard for a longer period of time
Over the past couple of years, there has been a rise in preference over organic products. Customers always seek for transparency on product they use on daily basis.
According to USDA, the global organic retail market was being valued at US$90 Billion in 2016 and is being anticipated to grow at a significant rate during the forecast
period. As a result, beard grooming manufacturers have been considering using organic ingredients for processing their final products. Hence, the organic beard grooming market sights opportunity to gain higher traction during the forecast period.
Key players profiled in the report include Viking Beard Stuff, Robin Hood Beard Company Ltd., Beardbrand, The Bearded Man Company Limited, Wahl Ltd., Koninklijke Philips N.V., Panasonic, The Brighten Beard Company, Zeus etc.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global beard grooming market.
- The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
KEY MARKET SEGMENTS
By Product Type
- Beard Oil
- Beard Shampoo
- Shaving Cream
- Trimmer
- Shaving Gel
- Waxes
- Others
By End User
- Personal
- Commercial
By Distribution Channel
- Hypermarket/Supermarket
- Specialty Store
- Online Store
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia and New Zealand
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Beard Grooming Market, By Product Type
Chapter 5: Beard Grooming Market, By End User
Chapter 6: Beard Grooming Market, By Distribution Channel
Chapter 7: Beard Grooming Market, By Region
Chapter 8: Competition Landscape
Chapter 9: Company Profiles
Executive Summary
According to the report titled, 'Beard Grooming Market by Product Type, End Use and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026', the global beard grooming market size was valued at $24.1 billion in 2018, and is projected to reach $43.1 billion by 2026, growing at a CAGR of 7.7% from 2019 to 2026. In 2018, Europe accounted for nearly 30.2% share of the beard grooming market.Beard growing has been at the height of fashion with majority of the male population sporting different types of beard styles that is turning out to be much more attractive and trendier. However, beard growing requires maintenance, which is possible only through the application of right type of beard grooming products. This fosters the demand for different bread grooming products such as beard trimmer, beard oil, shampoo, gels, moisturizer, softener, and other such.
Some of the key manufacturers in the market, have been strategizing on continuously improvising its product offerings that cater to the requirement of target customers owing to the rise in demand for beard grooming products. In 2018, Philips one of the key players in the global beard grooming market, launched a new line of shaver under the brand name of S9000 Prestige specifically designed for men who desire for a blade-close shave, but do not wish to compromise on skin comfort. Similarly, taking in consideration on customers desire for flexibility and convenience, several key players in the global beard grooming market have been producing and promoting beard trimmer as well as shaver in its wireless or portable formats.
Over the past couple of years, there has been a rise in demand for different types of natural and organic products. Customers seek products that are derived from natural ingredient no matter when it comes to cosmetic or food products. Taking this consumer buying perception into consideration, manufacturers consider using natural ingredient in their existing products. For instance, Maple Holistics promotes its beard oil products Assuage claiming to be processed with several key natural ingredients such as grapeseed oil, coconut oil, avocado oil, citrus limonum oil, sunflower oil among others.
Premiumization is a process where the manufacturers make a brand or a product more appealing to consumers by emphasizing on its superior quality and exclusivity. It is driven by preference for high-quality products and services rather than looking in for affordable prices. Customers tend to choose premium quality products or services owing to the rise in per capita income.
The global beard grooming market is segmented on the basis of product type, distribution channel, and region. By product type, the market is classified into beard oil, beard shampoo, shaving cream, trimmers, shaving gel, waxes, and others. By end user, the market is categorized into personal and commercial. By distribution channel, the beard grooming market is divided into hypermarket/supermarket, specialty store, online store, and others.
Key Finding of The Beard Grooming Market:
In 2018, by product type, the shaving cream segment accounted for higher value beard grooming market share.
In 2018, by end user, the personal segment accounted for 80.0% share of the beard grooming market analysis.
In 2018, by region, Europe accounted for a prominent market share and is anticipated to grow at a CAGR of 6.9% throughout the beard grooming market forecast period.
Key players operating in beard grooming industry include Viking Beard Stuff, Robin Hood Beard Company Ltd., Beardbrand, The Bearded Man Company Limited, Wahl Ltd., Koninklijke Philips N.V., Panasonic, The Brighten Beard Company, Zeus among others.
Companies Mentioned
- Viking Beard Stuff
- Robin Hood Beard Company Ltd.
- Beardbrand
- The Bearded Man Company Limited
- Wahl Ltd.
- Koninklijke Philips N.V.
- Panasonic
- The Brighten Beard Company
- Zeus
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 245 |
| Published | November 2019 |
| Forecast Period | 2018 - 2026 |
| Estimated Market Value ( USD | $ 24.1 billion |
| Forecasted Market Value ( USD | $ 43.1 billion |
| Compound Annual Growth Rate | 7.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 9 |
