Children entertainment centers are small outdoor or indoor enjoyment parks also known as amusement parks. These centers are specially marketed toward families with small children to teenagers, and often associated with a larger operational center such as a theme park. These centers offer a wide variety of entertainment activities for almost all age groups. The major activities include thrill rides that are modern embellishments to the classic family fun center which in turn is expected to drive the growth of the children entertainment centers market. Moreover, children entertainment centers serve larger metropolitan areas in the sub-regional markets and are usually small compared to large-scale theme parks, with smaller amount of attractions, and with low spending required for per-person per-hour to consumers than a traditional amusement park.
Children entertainment centers are widely preferred as a recreational and entertainment aspect among families over the outdoor entertainment centers. This preference is attributed to children entertainment centers as the climate changes and environmental factors do not disturb any fun-time of the customers. This is among some of the major factors expected to drive the growth of the global market. However, smartphones, home gaming such as video games, and high initial investments required are the major factors that are expected to hinder the market growth to a certain extent.
The global children entertainment centers market is segmented on the basis of visitor demographics, facility size, revenue source, and activity area, and region. In terms of visitor demographics, the market is categorized into families with children (0-9), families with children (9-12), teenagers (12-18), young adults (18-24), and adults (Ages 24+). By facility size, it is divided into up to 5,000 sq. ft., 5,001 to 10,000 sq. ft., 10,001 to 20,000 sq. ft., 20,001 to 40,000 sq. ft., 1 to 10 acres, 11 to 30 acres, and over 30 acres. By revenue source, it is classified into entry fees & ticket sales, food & beverages, merchandising, advertisement, and others. In terms of the activity area, the market is classified into arcade studios, AR and VR gaming zones, physical play activities, skill/competition games, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global children entertainment centers market is dominated by Dave & Buster’s, CEC Entertainment, Inc., Cinergy Entertainment, KidZania, Scene 75 Entertainment Centers, The Walt Disney Company, Lucky Strike Entertainment, FunCity, Smaaash Entertainment Pvt. Ltd., and LEGOLAND Discovery Center.
KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global children's entertainment centers market along with current & future trends to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analyses on the market is provided.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2018 to 2026 is provided to determine the market potential.
KEY MARKET SEGMENTS
By Visitor Demographics
- Families with Children (0-9)
- Families with Children (9-12)
- Teenagers (12-18)
- Young adults (18-24)
- Adults (Ages 24+)
By Facility Size
- Up to 5,000 sq. ft.
- 5,001 to 10,000 sq. ft.
- 10,001 to 20,000 sq. ft.
- 20,001 to 40,000 sq. ft.
- 1 to 10 Acres
- 11 to 30 Acres
- Over 30 Acres
By Revenue Source
- Entry Fees & Ticket Sales
- Food & Beverage
- Merchandising
- Advertisement
- Others
By Activity Area
- Arcade Studios
- AR and VR Gaming Zones
- Physical Play Activities
- Skill/Competition Games
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- France
- Germany
- Denmark
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Singapore
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key MARKET PLAYERS
- Dave & Buster’s
- CEC Entertainment, Inc.
- Cinergy Entertainment
- KidZania
- Scene 75 Entertainment Centers,
- The Walt Disney Company
- Lucky Strike Entertainment
- FunCity
- Smaaash Entertainment Pvt. Ltd.
- LEGOLAND Discovery Center
Table of Contents
Executive Summary
According to the report titled, 'Children’s Entertainment Centers Market by Visitor Demographics, Facility Size, Revenue Source, and Activity Area Global Opportunity Analysis and Industry Forecast, 2019-2026', the global children’s entertainment centers market size was valued at $8.15 billion in 2018, and is projected to reach $15.37 billion by 2026, growing at a CAGR of 8.4% from 2019 to 2026.Children entertainment centers are small amusement parks or entertainment zones, which serve local communities in big and small cities. The popularity of children entertainment centers is expected to increase primarily due to rise in number of malls across the globe especially in North America and Asia-Pacific. Rise in number of visitors in these malls on weekends is expected to drive the growth of the market. As the children entertainment centers are designed to keep the entire family engaged at a significantly less per person cost as compared to a traditional amusement park, it is expected to drive the growth of the market.
Moreover, rise in hosting private celebrations such as corporate events and birthday parties at these centers, as they are located in areas such as malls is further expected to drive of the children entertainment centers market growth. Furthermore, rise in disposable income of per capita and gaming favorable youth demographics in the regions across the globe are some of the major factors that propel the growth of the market during the forecast period. In addition, availability of diversified gaming and entertainment options at children entertainment centers is another factor expected to boost the growth of the market.
By application, the arcade studios segment dominated the global children entertainment centers market in 2018 and is expected to remain dominant during the forecast period. However, AR and VR gaming zones segment is expected to register the highest growth rate in terms of CAGR in the global kids entertainment centers market share during the forecast period owing to increase in adoption of VR headsets by players in the market to offer virtual reality entertainment experiences to increase the revenue generation of its centers.
In 2018, the entry fees & ticket sales segment was the highest contributor to the global children entertainment centers market and is projected to remain dominant during the forecast period. However, the food & beverage segment is expected to witness highest growth, due to the increase in availability of different food options for kids as well as adults. Moreover, people are also preferring these entertainment centers as a location of choice for corporate parties and birthday parties for children as well as adults. This trend increases the revenue generation from the food & beverage segment.
Key Findings of the Children’s Entertainment Centers Market:
By visitor demographics, the families with children (9-12) segment is expected to exhibit significant growth in the global children entertainment centers market analysis during the forecast period.
By facility size, the 1 to 10 acres segment accounted for the highest revenue in 2018. This is attributed to its small size centers that can be developed in city areas with high accessibility to families near it.
By revenue source, the entry fees & ticket sales segment generated the highest revenue in 2018 and is expected to continue its dominance in the global children entertainment centers market trends.
By activity area, the AR and VR gaming zones segment are expected to exhibit significant growth during the forecast period. This is attributed to rise in demand for immersive experiences among gaming individuals across the globe.
By region, Asia-Pacific is anticipated to exhibit substantial growth during the Kids entertainment centers market forecast period.
Some of the key kids entertainment centers market players profiled in the global children entertainment centers industry include Dave & Buster’s, CEC Entertainment, Inc., Cinergy Entertainment, KidZania, Scene 75 Entertainment Centers, The Walt Disney Company, Lucky Strike Entertainment, FunCity, Smaaash Entertainment Pvt. Ltd., and LEGOLAND Discovery Center.
Companies Mentioned
- Dave & Buster’s
- CEC Entertainment Inc.
- Cinergy Entertainment
- KidZania
- Scene 75 Entertainment Centers
- The Walt Disney Company
- Lucky Strike Entertainment
- FunCity
- Smaaash Entertainment Pvt. Ltd.
- LEGOLAND Discovery Center.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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