Car Rental Market - Global Forecast 2026-2032

The global car rental market is evolving rapidly as digital platforms, sustainability imperatives, and stricter regulations redefine the landscape. Senior executives require clear, actionable insight to capitalize on new opportunities and guard against emerging risks in this disruptive environment.

Car Rental Market Snapshot

The car rental market is projected to expand significantly, growing from USD 121.54 billion in 2025 to USD 133.83 billion in 2026 and reaching USD 272.32 billion by 2032, resulting in a robust 12.21% CAGR. This sustained growth is driven by increasing demand for flexible mobility solutions, changing customer preferences, and the acceleration of electrification across key global markets. Regulatory scrutiny and shifting expectations around convenience, environmental footprint, and digital integration are elevating operational and strategic complexity for operators.

Scope & Segmentation

Rental Duration: Analysis covers both long-term and short-term rentals, revealing unique operational demands, customer engagement models, and life cycle management strategies.
Fuel Type: The study explores diesel, electric, hybrid, and petrol segments, evaluating how electrification affects infrastructure needs, maintenance requirements, and asset value.
Service Features: Self-drive and chauffeur services are compared to highlight differences in digital adoption, user expectations, and the degree of service personalization required.
User Profile: Corporate clients—assessed as both large and small enterprises—are examined alongside individual users, focusing on diverse standards in account management, reporting, and transparency.
Car Category: Insights extend to convertibles, hatchbacks, sedans, and SUVs, showing how purpose, geography, and seasonal variation influence demand by vehicle type.
Booking Channel: Both offline (including walk-in and call center) and online (website and mobile app) booking touchpoints are assessed for impact on user conversion and engagement effectiveness.
Regional Coverage: The report addresses distinct regions: Americas, Europe, Middle East & Africa, and Asia-Pacific. Each displays unique regulatory imprints, infrastructure advancements, and consumer patterns shaping market strategy.
Key Technologies: The evaluation includes telematics, integrated digital booking, and charging platform advancements to help operators align seamlessly with evolving demand and compliance pressures.

Key Takeaways for Decision-Makers

Optimizing fleet mix by increasing low-emission and versatile vehicle stock is essential to meeting diverse market and sustainability requirements.
Investment in unified digital booking and seamless onboarding is a central lever for improving customer retention and satisfaction across channels.
Comprehensive service adaptation is required to meet demand for flexible, short-term rentals and enterprise-grade long-term offerings, each with distinct pricing and management needs.
Environmental, social, and governance (ESG) commitments are shaping procurement priorities and accelerating the adoption of cleaner vehicle technologies within fleets.
Market complexity is heightened by regional specifics, from infrastructure limitations to app-based adoption trends, requiring nuanced and localized operational strategies.
Robust supplier relationships and agile partnership models with OEMs and technology platforms are crucial for maintaining operational resilience amid shifting regulatory and economic conditions.

Car Rental Market Tariff Impact

The 2025 adjustment to United States tariffs introduces operational challenges across procurement and fleet management. Operators are responding to increased sourcing costs by diversifying supplier bases and prioritizing total ownership cost optimization over basic vehicle pricing. This trend fosters more resilient supply chains, regional sourcing initiatives, and targeted renegotiations of supplier contracts to minimize exposure to cost fluctuations. Asset retention periods and remarketing processes are also evolving to support margin stability while ensuring service continuity. Effective supplier management and forward-looking strategic planning are now integral to minimizing tariff-related risks.

Methodology & Data Sources

This report leverages a structured hybrid methodology. Primary data is captured through interviews with fleet managers, technology partners, and end-users, with quantitative surveys providing insights into behavioral and investment trends. Secondary research draws on regulatory filings, OEM disclosures, and comprehensive industry datasets. All findings are rigorously validated through expert triangulation to ensure decision-makers access accurate and actionable information.

Why This Report Matters

Empowers senior leaders to align strategies with fast-evolving regulatory, digital, and customer landscape in the car rental sector.
Offers tailored recommendations for fleet diversification, technology adoption, and robust supplier frameworks that strengthen competitiveness and resilience.
Enables targeted optimization in regional operations and customer segmentation, directly supporting strategic decision-making amid rising complexity.

Conclusion

This report equips senior decision-makers to anticipate disruption, address complex regulatory and digital transitions, and drive sustainable growth across both established and emerging customer segments.

Additional Product Information:

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This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

1. Preface

1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders

2. Research Methodology

2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations

3. Executive Summary

3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap

4. Market Overview

4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy

5. Market Insights

5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025

8. Car Rental Market, by Rental Duration

8.1. Long Term Rental
8.2. Short Term Rental

9. Car Rental Market, by Fuel Type

9.1. Diesel
9.2. Electric
9.3. Hybrid
9.4. Petrol

10. Car Rental Market, by Service Features

10.1. Self-Drive
10.2. With Chauffeur

11. Car Rental Market, by User Type

11.1. Corporate
11.1.1. Large Enterprises
11.1.2. Small Enterprises
11.2. Individual

12. Car Rental Market, by Car Type

12.1. Convertible
12.2. Hatchback
12.3. Sedan
12.4. SUV

13. Car Rental Market, by Booking Method

13.1. Offline
13.1.1. Call Center
13.1.2. Walk-In
13.2. Online
13.2.1. Mobile App
13.2.2. Website

14. Car Rental Market, by Region

14.1. Americas
14.1.1. North America
14.1.2. Latin America
14.2. Europe, Middle East & Africa
14.2.1. Europe
14.2.2. Middle East
14.2.3. Africa
14.3. Asia-Pacific

15. Car Rental Market, by Group

15.1. ASEAN
15.2. GCC
15.3. European Union
15.4. BRICS
15.5. G7
15.6. NATO

16. Car Rental Market, by Country

16.1. United States
16.2. Canada
16.3. Mexico
16.4. Brazil
16.5. United Kingdom
16.6. Germany
16.7. France
16.8. Russia
16.9. Italy
16.10. Spain
16.11. China
16.12. India
16.13. Japan
16.14. Australia
16.15. South Korea

17. United States Car Rental Market
18. China Car Rental Market

19. Competitive Landscape

19.1. Market Concentration Analysis, 2025
19.1.1. Concentration Ratio (CR)
19.1.2. Herfindahl Hirschman Index (HHI)
19.2. Recent Developments & Impact Analysis, 2025
19.3. Product Portfolio Analysis, 2025
19.4. Benchmarking Analysis, 2025
19.5. Asianventure Tours
19.6. Avis Rent A Car System, LLC
19.7. Booking Group Corporation Ltd.
19.8. Budget Rent A Car System, Inc.
19.9. Car N Coach Rentals
19.10. Enterprise Holdings, Inc.
19.11. Expedia, Inc.
19.12. KAYAK by Booking Holdings Inc.
19.13. Lotte Corporation
19.14. NHIEUXE.VN
19.15. RentalCarGroup
19.16. Sixt Rent a Car, LLC
19.17. Skyscanner Ltd
19.18. The Hertz Corporation.
19.19. TraveliGo
19.20. Traveloka
19.21. Vietnam Airlines JSC
19.22. Vietnamdrive
19.23. VIPCars.com
19.24. VN Car Rentals
19.25. Zipcar, Inc.
19.26. Zoomcar Ltd.

List of Figures

FIGURE 1. GLOBAL CAR RENTAL MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL CAR RENTAL MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL CAR RENTAL MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL CAR RENTAL MARKET SIZE, BY USER TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL CAR RENTAL MARKET SIZE, BY CAR TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL CAR RENTAL MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL CAR RENTAL MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. GLOBAL CAR RENTAL MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 13. UNITED STATES CAR RENTAL MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 14. CHINA CAR RENTAL MARKET SIZE, 2018-2032 (USD MILLION)

List of Tables

TABLE 1. GLOBAL CAR RENTAL MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL CAR RENTAL MARKET SIZE, BY LONG TERM RENTAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL CAR RENTAL MARKET SIZE, BY LONG TERM RENTAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL CAR RENTAL MARKET SIZE, BY LONG TERM RENTAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL CAR RENTAL MARKET SIZE, BY SHORT TERM RENTAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL CAR RENTAL MARKET SIZE, BY SHORT TERM RENTAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL CAR RENTAL MARKET SIZE, BY SHORT TERM RENTAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL CAR RENTAL MARKET SIZE, BY DIESEL, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL CAR RENTAL MARKET SIZE, BY DIESEL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL CAR RENTAL MARKET SIZE, BY DIESEL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL CAR RENTAL MARKET SIZE, BY ELECTRIC, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL CAR RENTAL MARKET SIZE, BY ELECTRIC, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL CAR RENTAL MARKET SIZE, BY ELECTRIC, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL CAR RENTAL MARKET SIZE, BY HYBRID, BY REGION, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL CAR RENTAL MARKET SIZE, BY HYBRID, BY GROUP, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL CAR RENTAL MARKET SIZE, BY HYBRID, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL CAR RENTAL MARKET SIZE, BY PETROL, BY REGION, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL CAR RENTAL MARKET SIZE, BY PETROL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL CAR RENTAL MARKET SIZE, BY PETROL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL CAR RENTAL MARKET SIZE, BY SELF-DRIVE, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL CAR RENTAL MARKET SIZE, BY SELF-DRIVE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL CAR RENTAL MARKET SIZE, BY SELF-DRIVE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL CAR RENTAL MARKET SIZE, BY WITH CHAUFFEUR, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL CAR RENTAL MARKET SIZE, BY WITH CHAUFFEUR, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL CAR RENTAL MARKET SIZE, BY WITH CHAUFFEUR, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL CAR RENTAL MARKET SIZE, BY CORPORATE, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL CAR RENTAL MARKET SIZE, BY CORPORATE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL CAR RENTAL MARKET SIZE, BY CORPORATE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL CAR RENTAL MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL CAR RENTAL MARKET SIZE, BY LARGE ENTERPRISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL CAR RENTAL MARKET SIZE, BY LARGE ENTERPRISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL CAR RENTAL MARKET SIZE, BY SMALL ENTERPRISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL CAR RENTAL MARKET SIZE, BY SMALL ENTERPRISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL CAR RENTAL MARKET SIZE, BY SMALL ENTERPRISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL CAR RENTAL MARKET SIZE, BY INDIVIDUAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL CAR RENTAL MARKET SIZE, BY INDIVIDUAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL CAR RENTAL MARKET SIZE, BY INDIVIDUAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL CAR RENTAL MARKET SIZE, BY CONVERTIBLE, BY REGION, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL CAR RENTAL MARKET SIZE, BY CONVERTIBLE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL CAR RENTAL MARKET SIZE, BY CONVERTIBLE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL CAR RENTAL MARKET SIZE, BY HATCHBACK, BY REGION, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL CAR RENTAL MARKET SIZE, BY HATCHBACK, BY GROUP, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL CAR RENTAL MARKET SIZE, BY HATCHBACK, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL CAR RENTAL MARKET SIZE, BY SEDAN, BY REGION, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL CAR RENTAL MARKET SIZE, BY SEDAN, BY GROUP, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL CAR RENTAL MARKET SIZE, BY SEDAN, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL CAR RENTAL MARKET SIZE, BY SUV, BY REGION, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL CAR RENTAL MARKET SIZE, BY SUV, BY GROUP, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL CAR RENTAL MARKET SIZE, BY SUV, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL CAR RENTAL MARKET SIZE, BY OFFLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL CAR RENTAL MARKET SIZE, BY OFFLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL CAR RENTAL MARKET SIZE, BY OFFLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL CAR RENTAL MARKET SIZE, BY CALL CENTER, BY REGION, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL CAR RENTAL MARKET SIZE, BY CALL CENTER, BY GROUP, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL CAR RENTAL MARKET SIZE, BY CALL CENTER, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL CAR RENTAL MARKET SIZE, BY WALK-IN, BY REGION, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL CAR RENTAL MARKET SIZE, BY WALK-IN, BY GROUP, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL CAR RENTAL MARKET SIZE, BY WALK-IN, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL CAR RENTAL MARKET SIZE, BY ONLINE, BY REGION, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL CAR RENTAL MARKET SIZE, BY ONLINE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL CAR RENTAL MARKET SIZE, BY ONLINE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL CAR RENTAL MARKET SIZE, BY MOBILE APP, BY REGION, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL CAR RENTAL MARKET SIZE, BY MOBILE APP, BY GROUP, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL CAR RENTAL MARKET SIZE, BY MOBILE APP, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL CAR RENTAL MARKET SIZE, BY WEBSITE, BY REGION, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL CAR RENTAL MARKET SIZE, BY WEBSITE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL CAR RENTAL MARKET SIZE, BY WEBSITE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL CAR RENTAL MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 78. AMERICAS CAR RENTAL MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 79. AMERICAS CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 80. AMERICAS CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 81. AMERICAS CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 82. AMERICAS CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 83. AMERICAS CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 84. AMERICAS CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 85. AMERICAS CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 86. AMERICAS CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 87. AMERICAS CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 88. NORTH AMERICA CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 89. NORTH AMERICA CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 90. NORTH AMERICA CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 91. NORTH AMERICA CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 92. NORTH AMERICA CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 93. NORTH AMERICA CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 94. NORTH AMERICA CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 95. NORTH AMERICA CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 96. NORTH AMERICA CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 97. NORTH AMERICA CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 98. LATIN AMERICA CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 99. LATIN AMERICA CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 100. LATIN AMERICA CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 101. LATIN AMERICA CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 102. LATIN AMERICA CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 103. LATIN AMERICA CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 104. LATIN AMERICA CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 105. LATIN AMERICA CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 106. LATIN AMERICA CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 107. LATIN AMERICA CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 108. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 109. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 110. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 111. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 112. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 113. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 114. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 115. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 116. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 117. EUROPE, MIDDLE EAST & AFRICA CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 118. EUROPE CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 119. EUROPE CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 120. EUROPE CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 121. EUROPE CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 122. EUROPE CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 123. EUROPE CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 124. EUROPE CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 125. EUROPE CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 126. EUROPE CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 127. EUROPE CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 128. MIDDLE EAST CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 129. MIDDLE EAST CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 130. MIDDLE EAST CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 131. MIDDLE EAST CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 132. MIDDLE EAST CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 133. MIDDLE EAST CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 134. MIDDLE EAST CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 135. MIDDLE EAST CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 136. MIDDLE EAST CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 137. MIDDLE EAST CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 138. AFRICA CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 139. AFRICA CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 140. AFRICA CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 141. AFRICA CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 142. AFRICA CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 143. AFRICA CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 144. AFRICA CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 145. AFRICA CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 146. AFRICA CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 147. AFRICA CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 148. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 149. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 150. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 151. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 152. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 153. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 154. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 155. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 156. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 157. ASIA-PACIFIC CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 158. GLOBAL CAR RENTAL MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 159. ASEAN CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 160. ASEAN CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 161. ASEAN CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 162. ASEAN CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 163. ASEAN CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 164. ASEAN CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 165. ASEAN CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 166. ASEAN CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 167. ASEAN CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 168. ASEAN CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 169. GCC CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 170. GCC CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 171. GCC CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 172. GCC CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 173. GCC CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 174. GCC CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 175. GCC CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 176. GCC CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 177. GCC CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 178. GCC CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 179. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 180. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 181. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 182. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 183. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 184. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 185. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 186. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 187. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 188. EUROPEAN UNION CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 189. BRICS CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 190. BRICS CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 191. BRICS CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 192. BRICS CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 193. BRICS CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 194. BRICS CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 195. BRICS CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 196. BRICS CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 197. BRICS CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 198. BRICS CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 199. G7 CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 200. G7 CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 201. G7 CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 202. G7 CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 203. G7 CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 204. G7 CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 205. G7 CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 206. G7 CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 207. G7 CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 208. G7 CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 209. NATO CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 210. NATO CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 211. NATO CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 212. NATO CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 213. NATO CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 214. NATO CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 215. NATO CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 216. NATO CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 217. NATO CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 218. NATO CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 219. GLOBAL CAR RENTAL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 220. UNITED STATES CAR RENTAL MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 221. UNITED STATES CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 222. UNITED STATES CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 223. UNITED STATES CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 224. UNITED STATES CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 225. UNITED STATES CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 226. UNITED STATES CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 227. UNITED STATES CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 228. UNITED STATES CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 229. UNITED STATES CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)
TABLE 230. CHINA CAR RENTAL MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 231. CHINA CAR RENTAL MARKET SIZE, BY RENTAL DURATION, 2018-2032 (USD MILLION)
TABLE 232. CHINA CAR RENTAL MARKET SIZE, BY FUEL TYPE, 2018-2032 (USD MILLION)
TABLE 233. CHINA CAR RENTAL MARKET SIZE, BY SERVICE FEATURES, 2018-2032 (USD MILLION)
TABLE 234. CHINA CAR RENTAL MARKET SIZE, BY USER TYPE, 2018-2032 (USD MILLION)
TABLE 235. CHINA CAR RENTAL MARKET SIZE, BY CORPORATE, 2018-2032 (USD MILLION)
TABLE 236. CHINA CAR RENTAL MARKET SIZE, BY CAR TYPE, 2018-2032 (USD MILLION)
TABLE 237. CHINA CAR RENTAL MARKET SIZE, BY BOOKING METHOD, 2018-2032 (USD MILLION)
TABLE 238. CHINA CAR RENTAL MARKET SIZE, BY OFFLINE, 2018-2032 (USD MILLION)
TABLE 239. CHINA CAR RENTAL MARKET SIZE, BY ONLINE, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Car Rental market report include:

Asianventure Tours
Avis Rent A Car System, LLC
Booking Group Corporation Ltd.
Budget Rent A Car System, Inc.
Car N Coach Rentals
Enterprise Holdings, Inc.
Expedia, Inc.
KAYAK by Booking Holdings Inc.
Lotte Corporation
NHIEUXE.VN
RentalCarGroup
Sixt Rent a Car, LLC
Skyscanner Ltd
The Hertz Corporation.
TraveliGo
Traveloka
Vietnam Airlines JSC
Vietnamdrive
VIPCars.com
VN Car Rentals
Zipcar, Inc.
Zoomcar Ltd.

Table Information

Report Attribute	Details
No. of Pages	198
Published	January 2026
Forecast Period	2026 - 2032
Estimated Market Value ( USD ) in 2026	$ 133.83 Billion
Forecasted Market Value ( USD ) by 2032	$ 272.32 Billion
Compound Annual Growth Rate	12.2%
Regions Covered	Global
No. of Companies Mentioned	23

License	Properties	Price
SINGLE USER LICENSE PDF, Excel and Online Access	This is a single user license, allowing one user access to the product.	€3504EUR$3,939USD£3,037GBP
1 - 5 USER LICENSE PDF, Excel and Online Access	This is a 1-5 user license, allowing up to five users have access to the product.	€3779EUR$4,249USD£3,276GBP
SITE LICENSE PDF, Excel and Online Access	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€5123EUR$5,759USD£4,440GBP
ENTERPRISE LICENSE PDF, Excel and Online Access	This is an enterprise license, allowing all employees within your organization access to the product.	€6199EUR$6,969USD£5,372GBP

Car Rental Market Snapshot

Scope & Segmentation

Key Takeaways for Decision-Makers

Car Rental Market Tariff Impact

Methodology & Data Sources

Why This Report Matters

Conclusion

Table of Contents

Companies Mentioned

Table Information

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