A flatbread is prepared with flour, water, and salt and exists in various cultures throughout the world. The thickness of the bread can range from a few millimeters to a few centimeters. Moreover, rather than using a fork or spoon, many people use a flatbread to wrap or scoop food. Multigrain variants of flatbread are gaining popularity owing to an increased health awareness. Different types of flatbreads are made by pouring semi-fluid batters onto cooking plates. These batters are often obtained from gluten-free cereals like rice, sorghum, teff, maize, or black beans which are usually fermented.
Convenience foods refer to the products, which require minimal processing and can be prepared easily without much efforts. The preference for on-the-go food products, which are readily available in the market has increased, due to changes in eating habits and busy lifestyle. For instance, availability of various ready to eat flatbreads in the market to make sandwiches at home easily without much efforts significantly contributes toward the growth of the flatbread market. Moreover, easy availability of convenience food in online and offline platform helps in increasing the consumer base for the flatbread market.
Increase in preference of consumer toward gluten-free flatbread products such as naan, pita, and focaccia owing to rise in health cautiousness drives the growth of the flatbread market. Moreover, availability of various healthy alternatives in the market with low-calorie content, fat-free, and cholesterol-free products is expected to fuel the market growth. Furthermore, a surge in demand for breads in wheat base and whole grains, which are rich in fiber and proteins, supplement the growth of the flatbread market. However, the ongoing conflict between the countries such as the U.S. and China owing to the unfair trade practices is affecting the world’s trade. The geopolitical tension between the countries result in increase in import duties, strict government rules & regulation, no export subsidies, increase in taxes, and a surge in price of the products.
The flatbread market is segmented into product type, distribution channel, and region. By product type, the market is categorized into tortilla, naan, pita, focaccia, fry bread, and others. Depending on distribution channel, it is classified into business-to-business and business-to-consumer. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the flatbread industry includes Signature Flatbreads, Kontos Foods Inc., Klosterman Baking Company, Evron Foods Ltd., California Lavash, GRUMA, S.A.B. de C.V, La Brea Bakery, Kronos, Olé Mexican Foods Inc., Tyson Foods, and Nina Bakery Europe.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Product Type
By Distribution Channel
By Region
Convenience foods refer to the products, which require minimal processing and can be prepared easily without much efforts. The preference for on-the-go food products, which are readily available in the market has increased, due to changes in eating habits and busy lifestyle. For instance, availability of various ready to eat flatbreads in the market to make sandwiches at home easily without much efforts significantly contributes toward the growth of the flatbread market. Moreover, easy availability of convenience food in online and offline platform helps in increasing the consumer base for the flatbread market.
Increase in preference of consumer toward gluten-free flatbread products such as naan, pita, and focaccia owing to rise in health cautiousness drives the growth of the flatbread market. Moreover, availability of various healthy alternatives in the market with low-calorie content, fat-free, and cholesterol-free products is expected to fuel the market growth. Furthermore, a surge in demand for breads in wheat base and whole grains, which are rich in fiber and proteins, supplement the growth of the flatbread market. However, the ongoing conflict between the countries such as the U.S. and China owing to the unfair trade practices is affecting the world’s trade. The geopolitical tension between the countries result in increase in import duties, strict government rules & regulation, no export subsidies, increase in taxes, and a surge in price of the products.
The flatbread market is segmented into product type, distribution channel, and region. By product type, the market is categorized into tortilla, naan, pita, focaccia, fry bread, and others. Depending on distribution channel, it is classified into business-to-business and business-to-consumer. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
The key players operating in the flatbread industry includes Signature Flatbreads, Kontos Foods Inc., Klosterman Baking Company, Evron Foods Ltd., California Lavash, GRUMA, S.A.B. de C.V, La Brea Bakery, Kronos, Olé Mexican Foods Inc., Tyson Foods, and Nina Bakery Europe.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the flatbread market analysis from 2018 to 2026 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped on the basis of flatbread market share.
- The market forecast is offered along with information related to key drivers, restraints, and opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the flatbread market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global industry trends, key players, market segments, application areas, and market growth strategies.
KEY MARKET SEGMENTS
By Product Type
- Tortilla
- Naan
- Pita
- Focaccia
- Fry bread
- Others
By Distribution Channel
- Business-to-Business
- Business-to-Consumer
- Hypermarket/Supermarket
- Specialty & Convenience Stores
- Bakery
- Online
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Turkey
- Rest of Europe
- Asia-Pacific
- China
- India
- Australia & New Zealand
- ASEAN
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Overview
Chapter 4: Flatbread Market, By Product Type
Chapter 5: Flatbread Market, By Distribution Channel
Chapter 6: Flatbread Market, By Region
Chapter 7: Competitive Landscape
Chapter 8: Company Profiles
Executive Summary
According to the report titled, 'Flatbread Market by Product Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026', the global flatbread market size was valued at $38.8 billion in 2018, and is projected to reach $62.8 billion by 2026, registering a CAGR of 6.2% from 2019 to 2026. A flatbread is made with water, flour, and salt and exist in various cultures throughout the world. The thickness of the bread can range from a few millimeters to a few centimeters. Moreover, rather than using a spoon or fork, many people use a flatbread to scoop or wrap food. Multigrain variants of flatbread are gaining popularity owing to an increased health awareness. Various types of flatbreads are prepared by pouring semi-fluid batters onto cooking plates. These batters are often obtained from gluten-free cereals like rice, sorghum, teff, maize, or black beans which are usually fermented.Flatbreads are cooked quickly owing to reduced thickness so their color remains light. Furthermore, owing to its widespread geographical distribution and high frequency and regularity of consumption, flatbread has been considered a suitable option for increasing the dietary intake of various vitamins and microelements.
In addition, increase in number of quick service restaurants which is also known as a fast food restaurant have created a positive impact on the consumption of flatbread. This restaurant is usually part of a franchise or restaurant chain operation, which provides standardized ingredients or partially prepared foods. Moreover, increase in attraction of millennials and gen Z toward quick service restaurants owing to the innovation in food products, restaurants, themes, and others result in the growth of the market. In addition, increase in busy lifestyle of the consumers along with rise in disposable income and availability of ready-to-eat food products drive the growth of the flatbread market. However, keeping flatbread moist, soft, and mold-free has been a top issue for the stakeholders. Moreover, flatbreads are also spoiled through microbial growth, oxidation, discoloration, and also due to moisture loss, which results in affecting the flatbread market growth.
In addition, introduction of clean label in flatbread focuses on avoidance of additives, artificial colors, chemicals, artificial flavors, GMO’s, high fructose corn syrup, and hydrogenated oil. Moreover, clean label is a consumer driven movement, which demands a return to real food and transparency through authenticity. The regulations associated with flatbread products related to various ingredients used in the process, food hygiene, health claims, and others fosters the growth of the market. Furthermore, introduction of clean label creates a trust factor within the consumer owing to which they can rely on manufacturers of food, which also fuel the growth of the flatbread market share.
The increase in penetration of various online portals in developing regions and the rise in number of offers or discounts which attracts the consumer to purchase flatbread through online channel augment the growth of the flatbread industry. Moreover, online sales channel has increased the consumer reach owing to which it has evolved as a key source of revenue for many companies. Furthermore, the online sales market is expected to expand in the near future due to rapid growth in online and mobile user customer bases in emerging markets. Increase in e-commerce sales, improvements in logistics services, ease in payment options, and the facility to enter new international markets for major brands further boost the flatbread market.
Key findings of the study:
Based on the product type, the tortilla segment dominated the global market in 2018, and is expected to retain its dominance throughout the flatbread market forecast period.
Depending on product type, the others segment accounted for highest share in the flatbread market analysis in 2018, and is projected to grow at a CAGR of 10.2% from 2019 to 2026.
By distribution channel, the business-to-business segment was the major shareholder in 2018, and is projected to register a CAGR of 5.8% from 2019 to 2026.
Region wise, Europe is expected to grow at a CAGR of 6.7 from 2019 to 2026.
The key players operating in the Flatbread Market includes Kronos, Kontos Foods Inc., Klosterman Baking Company, Evron Foods Ltd., California Lavash, GRUMA, S.A.B. de C.V, La Brea Bakery, Olé Mexican Foods Inc., Tyson Food Inc. and Nina Bakery Europe
Companies Mentioned
- Kronos
- Kontos Foods Inc.
- Klosterman Baking Company
- Evron Foods Ltd.
- California Lavash
- GRUMA
- S.A.B. de C.V
- La Brea Bakery
- Kronos
- Olé Mexican Foods Inc.
- Tyson Foods
- Nina Bakery Europe
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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