The Hair Serum market size was valued at $850.7 million in 2018 and is expected to reach $1,612.9 million by 2026, registering a CAGR of 8.4% from 2019 to 2026. The global Hair Serum market is segmented based on nature, product type and distribution channel. Based on the product type, the global Hair Serum market is further segmented into hair treatment serum and hair styling serum.
Over the past couple of years, there has been rise in concerns over one’s hair fall, hair density as well as the quality among the target customer. Due to which, customers have a holistic approach on buying various hair care products. Hence the rising concern over one’s hair quality, is one of the key factors in driving the demand for hair serum products.
Some of the synthetic hair serum products contain chemical ingredients in higher proportion. Presence of chemicals such as triclosan, phthalates, and sodium lauryl sulfate (SLS) are expected to cause scalp-related allergies and problems. Thus, rise in scalp-related problem due to application of chemicals ingredients, directly hampers the growth of hair care products market.
On the other hand, organic ingredients in these products can improve the results and minimize the risk of scalp related problems such as irritation and itching. Thus, hair serum product in its organic formats, sights its opportunity to grow at a significant rate in terms of value sales.
Key players profiled in the report include L’Oreal , Inc., John Paul Mitchell, Revlon Consumer Products Corporation, Kao USA Inc. (John Freida), Henkel Corporation, Unilever Inc., Giovanni Cosmetics, Inc., Industrias Asociadas S.L., Herstyler, Redken and other such.
KEY BENEFITS FOR STAKEHOLDERS
KEY MARKET SEGMENTS
By Nature
By Product Type
By Distribution Channel
By Region
Some of the synthetic hair serum products contain chemical ingredients in higher proportion. Presence of chemicals such as triclosan, phthalates, and sodium lauryl sulfate (SLS) are expected to cause scalp-related allergies and problems. Thus, rise in scalp-related problem due to application of chemicals ingredients, directly hampers the growth of hair care products market.
On the other hand, organic ingredients in these products can improve the results and minimize the risk of scalp related problems such as irritation and itching. Thus, hair serum product in its organic formats, sights its opportunity to grow at a significant rate in terms of value sales.
Key players profiled in the report include L’Oreal , Inc., John Paul Mitchell, Revlon Consumer Products Corporation, Kao USA Inc. (John Freida), Henkel Corporation, Unilever Inc., Giovanni Cosmetics, Inc., Industrias Asociadas S.L., Herstyler, Redken and other such.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides an extensive analysis of the current and emerging market trends and opportunities in the global Hair Serum market.
- The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing market opportunities.
- A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
KEY MARKET SEGMENTS
By Nature
- Organic
- Conventional
By Product Type
- Hair Treatment Serum
- Hair Styling Serum
By Distribution Channel
- Online
- Offline
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- Australia and New Zealand
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Table of Contents
Chapter 1: Introduction
Chapter 2: Executive Summary
Chapter 3: Market Landscape
Chapter 4: Hair Serum Market By Nature
Chapter 5: Hair Serum Market By Product Type
Chapter 6: Hair Serum Market By Distribution Channel
Chapter 7: Hair Serum Market By Region
Chapter 8: Company Profiles
Executive Summary
According to the report titled 'Hair Serum Market by Nature, Product Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2019-2026', the hair serum market size was valued at $850.7 million in 2018 and is expected to reach $1,612.9 million by 2026, registering a CAGR of 8.4% from 2019 to 2026. In 2017, Europe accounted for nearly 31.0% share of the hair serum market.Over the past couple of decades, there has been rise in concerns over the hair density, hair fall as well as the quality of hair that needs to be maintained from time to time among the people. This has triggered burgeon demand for various hair care products such as shampoo, conditioners and other such. Hair serum is one such hair care product that has been gaining traction over the past couple of years. Hair serum is a silicone-based styling product that can make your hair shiny, smooth out any frizz, and protect it against environmental factors like humidity. There are two main types of hair serums i.e. hair treatment serum and hair styling serum. Among these hair treatment serum accounts to higher market share due to rise in concerns over hair fall and maintenance of hair quality among the target customers.
With the a surge in demand for hair serum product coupled with the rise in preference for natural cosmetic products, some of the key manufacturers in the global hair serum market, have been strategizing on including natural ingredients into their products. For instance, Beardo, one of the key brands in the global market claims to have included argan oil in their hair serum products which facilitates smoother, straighter and shinier hair. Thus, rise in demand for natural cosmetic products is an influential hair serum market trend.
Some of the hair serum products contain chemical ingredients that can be used for cleaning & conditioning. Presence of chemicals such as triclosan, phthalates, and sodium lauryl sulfate (SLS) are expected to cause scalp-related allergies and problems. Thus, rise in scalp-related problem due to application of chemicals in hair care products directly hampers the hair serum market growth.
The global hair serum market analysis is segmented on the basis of nature, end user, distribution channel and region. Based on nature, the market is classified into organic and conventional. By product type, the hair serum market is further sub-segmented into hair treatment serum and hair styling serum. By distribution channel the market is divided into online and offline. Based on region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
According to Shankar Bhandalkar, Team Lead, Consumer Goods, “The Hair Serum companies have been strategizing on extending its product offerings that caters to target customers’ requirement. On the other hand, organic ingredients in these products can improve the results and minimize the risk of scalp related problems such as irritation and itching. Organic hair serum products can provide vibrant results such as enhanced hair shine, improved hair strength, and reduced hair fall, which is anticipated to provide significant value sale growth during the hair serum market forecast.”
Key Finding of The Hair Serum Market:
In 2018, based on nature, the conventional segment accounted for around higher hair serum market share, growing at a CAGR of 8.2% from 2019 to 2026.
In 2018, Based on the product type, the hair treatment serum segment accounted for higher share of the hair serum market.
In 2018, based on region, Europe accounted for a prominent hair serum market share.
Key players profiled in the hair serum industry include L’Oreal , Inc., John Paul Mitchell, Revlon Consumer Products Corporation, Kao USA Inc. (John Freida), Henkel Corporation, Unilever Inc., Giovanni Cosmetics, Inc., Industrias Asociadas S.L., Herstyler, Redken and other such.
Companies Mentioned
- L’Oreal Inc.
- John Paul Mitchell
- Revlon Consumer Products Corporation
- Kao USA Inc. (John Freida)
- Henkel Corporation
- Unilever Inc.
- Giovanni Cosmetics Inc.
- Industrias Asociadas S.L.
- Herstyler
- Redken
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 195 |
| Published | December 2019 |
| Forecast Period | 2018 - 2026 |
| Estimated Market Value ( USD | $ 850.7 million |
| Forecasted Market Value ( USD | $ 1612.9 million |
| Compound Annual Growth Rate | 8.3% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
