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Competitor Strategies in Beauty and Personal Care

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    Company Profile

  • 37 Pages
  • December 2022
  • Euromonitor International
  • ID: 4990891
2022 saw the beauty market recover, as pent-up demand was released. The outlook is, however, still challenging. With inflation-driven rises in the cost of living, leading to more careful consumption, discretionary spending on beauty and personal care is being squeezed. Consumers' value perception is shifting to simplicity and accessibility. Brands are exploring digitalisation and phygital reality technologies to create premium and personalised experiences, to maintain customer loyalty.

The Competitor Strategies in Beauty and Personal Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • State of play
  • Value creation amid market volatility
  • Phygital reality and digital engagement
  • Democratising personalisation
  • Key findings
  • Appendix