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Air Care in Bosnia and Herzegovina

  • ID: 4990894
  • Report
  • February 2021
  • Region: Bosnia and Herzegovina
  • 17 pages
  • Euromonitor International
Air care did not benefit from COVID-19, with current value growth significantly lower than in 2019. Wit consumer confidence down, as a result of the economic uncertainty caused by COVID-19, consumers were reluctant to spend money on non-essential home care, such as air care. In fact, health advice around COVID-19 was to ensure rooms were well ventilated and this also hampered demand for air care products, as air care products are less effective in more ventilated environments.

The Air Care in Bosnia and Herzegovina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Air care suffers decline in value growth as consumer prioritise essential home care products
  • Reckitt Benckiser leads air care, with heavy advertising and prominent space in retailers
  • Wunderbaum benefits from strong recognition and a broader product range
RECOVERY AND OPPORTUNITIES
  • Healthy growth over forecast period
  • Spray/aerosol air fresheners record the highest value share, however, growth is threatened by environmental concerns
  • Potential for growth in private label
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2015-2020
  • Table 2 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 4 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 5 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 6 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on home care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2015-2020
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2015-2020
  • Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 10 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 13 Distribution of Home Care by Format: % Value 2015-2020
  • Table 14 Distribution of Home Care by Format and Category: % Value 2020
  • Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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