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Breakfast Cereals in Western Europe

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  • 59 Pages
  • February 2020
  • Region: Europe
  • Euromonitor International
  • ID: 4990899
Changing breakfast consumption habits such as lower sugar intake as well as convenience, and growing competition from other categories such as snacks, have hampered growth in breakfast cereals in Western Europe in recent years. Conversely, it also brings opportunities for companies that reformulate their products to be more nutritious, healthy, in on-the-go formats, and innovate into growing categories such as hot cereals, as well as muesli and granola.

The author's Breakfast Cereals in Western Europe global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

List of Contents and Tables
  • Introduction
  • Regional Overview
  • Leading Companies And Brands
  • Forecast Projections
  • Country Snapshots