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Experiential Luxury in Germany

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    Report

  • 20 Pages
  • October 2025
  • Region: Germany
  • Euromonitor International
  • ID: 4990905
In 2025, experiential luxury in Germany demonstrated a resilient performance, building on the momentum established in the previous year despite ongoing macroeconomic challenges. Luxury hotels maintained its leadership in value sales terms, generating EUR2.8 billion, a 12% increase from 2024. This growth was fuelled by strong domestic demand and a cautious yet steady revival of international arrivals, particularly from European source markets such as the Netherlands, Switzerland and the UK.

The Experiential Luxury in Germany report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Experiential Luxury market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affluent consumers drive growth in experiential luxury offerings
  • Luxury hotels attract guests with bespoke experiences and expansion
  • Luxury providers look to combine personalisation with sustainable practices
PROSPECTS AND OPPORTUNITIES
  • Inbound arrivals to help drive demand for tailored hospitality experiences
  • Luxury hospitality growth to be driven by heritage and exclusivity
  • Hospitality operators to prioritise sustainability to boost brand integrity
CATEGORY DATA
  • Table 1 Sales of Experiential Luxury by Category: Value 2020-2025
  • Table 2 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Experiential Luxury: % Value 2020-2024
  • Table 4 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
  • Table 5 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
  • Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERLUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources