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Brazil Mobile Market 2022-2026

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    Report

  • June 2022
  • Region: Brazil
  • Critical Markets
  • ID: 4991277
The mobile market is constantly changing, due to a combination of effects from the development of new technologies, new smartphones and increasing with social apps.

Also, the regulatory environment continues to evolve to reflect changing realities.

Since 2016, a review the legal framework for telecommunications is on the Brazilian Congress, which could redesign the entire regulatory framework in the country.

The Brazil Mobile Market report will discuss all these issues affecting Brazil.

Moreover, Brazil Mobile Market also analyses the Brazilian smartphone market and provides forecasts for the most important Mobile indicators from 2022 until 2026.

Why this report is unique, and a must-read for the Telecom industry as a whole?

The report is a valuable resource necessary for examining the mobile and smartphone market. It provides an analysis of the key issues in the mobile market while monitoring critical developments based on both primary and secondary sources. It also provides a high-level for various indicators such as forecasts of teledensity, subscribers, the number of smartphones, etc.

The report covers the following key aspects:
  • What are the current key developments in the mobile and smartphone markets?
  • Coverage of the recent developments, such as M&As activities, changes in market shares, etc.
  • Provision of latest telecom related statistics.
  • Annual forecast of the number of smartphones

Why should you read this report?
  • The statistical section covers the most important mobile indicators.
  • A view of the key developments in both the mobile operators and smartphone markets.

Who should buy this report?
  • Mobile network operators
  • Smartphone manufacturers
  • Contractors and infrastructure providers
  • Financial institutions
  • Industry consultants, researchers, and analysts
  • Government bodies

1. Executive Summary2. Country overview
3. Competitor landscape
3.1 MVNOs
4. Regulatory environment5. Mobile Broadband/ M2M6. The Smartphone Market7. Points for actions
List of Graphs
  • Number of subscribers vs. Teledensity in Brazil quarterly (2016-2021)
  • Brazil’s ARPU (BRL and USD) quarterly (2016-2021)
  • Brazil ARPU by Mobile Operator quarterly (2016-2021)
  • Brazil’s Competitive Landscape quarterly (Market share of mobile operators) in 2021
  • Brazil’s Competitive Landscape quarterly (Market share of mobile operators) in 2011, 2016, 2021
  • Brazil’s Net gain/Loss of market share by mobile operator (2015 Vs. 2021)
  • Brazil’s MVNO’s size quarterly (2016-2021)
  • Brazil’s Mobile Broadband coverage by operators quarterly (2016-2021)
  • Brazil’s M2M lines vs. Growth rate quarterly (2016-2021)
  • Brazil’s Prepaid vs. Post-paid quarterly (2016-2021)
  • Brazil’s Internet subscribers by speed of connection quarterly (2016-2021)
  • Brazil’s Government target fulfilment by operator in 2021
  • Brazil’s Average Complaint Index by Mobile Operator in 2021 (prepaid customers)
  • Brazil’s Average Complaint Index by Mobile Operator in 2021 (post paid customers)
  • Number of smartphones in Brazil (2013-2021)
  • Forecast of number of subscribers in Brazil (2022-2026)
  • Forecast of Teledensity in Brazil (2022-2026)
  • Forecast of Prepaid vs. Post-paid (2022-2026)
  • Forecast of Internet subscribers by speed of connection in Brazil (2022-2026)
  • Forecast of M2M lines in Brazil (2022-2026)
  • Forecast of number of smartphones in Brazil (2022-2026)
List of Tables
  • Teledensity - Brazil Vs. selected LATAM countries (2021)
  • Teledensity - Brazil Vs. BRIC countries (2021)
  • Teledensity - Brazil Vs. selected countries (2021)
  • Brazil’s average Complaint Index (2016-2021)
  • Top 3 reasons of complaints in 2021 in Brazil (prepaid customers)
  • Top 3 reasons of complaints in 2021 in Brazil (post paid customers)
  • Forecast of number of subscribers in Brazil (2022-2026)
  • Forecast of Teledensity in Brazil (2022-2026)
  • Forecast of Prepaid vs. Post-paid in Brazil (2022-2026)
  • Forecast of Internet subscribers by speed of connection in Brazil (2022-2026)
  • Forecast of M2M lines in Brazil (2022-2026)
  • Forecast of number of smartphones in Brazil (2022-2026)

The researchers have used a broad range of primary and secondary data to assess the market for the mobile market in terms of subscribers and technological splits. The starting point of their research was employing a literature review and extensive market research where they used a number of external sources, for instance, government bodies, national and international industry associations, company reports and data, market stakeholders’ opinions, industry news, policy documents, government bodies, etc.

The publisher has then incorporated all their market assessment data into the publisher's proprietary detailed model which encompassed the whole country’s mobile market. The publisher has developed numerous validation tools that continuously crossed checked the robustness of their market assessment and to identify any anomalies.

For their market forecasts, the publisher has developed a forecast model that was underpinned by an econometric model. The publisher has considered a number of variables in the publisher's forecasts including GDP, Population, GDP per capita income, CPI, etc. In the forecast, they have also used SWOT analysis to understand the impact of various factors influencing the growth of the mobile industry.

Both their historical and forecast data have also been crossed checked by socio-economic approach (considering variables such as population, macroeconomic conditions, cost of having connection/handset) and bottom-up approach (collating and analyzing industry variables such as a number of connections, cell phone/smartphones numbers, mobile internet, etc).

The mobile internet segment is specifically showing those connections which are used in non-mobile devices such as mobile dongles, mobile tablets, etc, used mainly to get connected to the internet. The researchers assume that these connections will not be able to make calls.

The researchers assume that 5G service will start at the end of 2021, though the relative market share will remain relatively lower.

The publisher expects that growth in mobile phone connection will be on a downward trajectory at the start of the forecast period for various reasons including a slowdown in demand for pre-paid connections, market saturation, increased interaction through mobile application and internet calls.

Aims of the study:

  • A robust assessment and forecasts of a country’s mobile market.
  • To make an accurate and realistic market assessment and forecasts of the number of total mobile subscribers, mobile connections splits, Mobile Internet connections, smartphones holders, etc
  • Identify major drivers and restraints and their implications for the industry.
  • Competitor landscape in a country’s mobile market
  • The country regulatory landscape
 

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