A color-coded traffic-light labeling system could be leveraged by brands across the FMCG space to indicate the environmental impact of a product or service, from manufacture through to end-use. This initiative would follow the lead of nutritional labeling, whereby the fat, salt, sugar, and calorific content are often placed front-of-pack in a color-coded display.
This report focuses on the market opportunities for traffic-light labeling revealing the environmental impact of products. This would cater to consumer demand for both additional product transparency and a deeper commitment to environmentalism from brands.
- Over half of global consumers are interested in the "low carbon footprint" claim on food and drink. - Over half of global consumers are interested in the "low water footprint" claim on food and drink. - Over a quarter of global consumers pay high or very high attention to marketing claims on product packaging.
Reasons to buy
- Provides an early warning system for emerging trends, threats, and opportunities in fast-moving consumer goods.
- Drives analysis of potential future consumer behavior.
- Generates ideas and inspiration for new product development.
Table of Contents
A selection of companies mentioned in this report includes:
- Carbon Trust