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Traffic-Light Labeling for the Environmental Impact of Products - ForeSights

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  • 22 Pages
  • January 2020
  • Region: Global
  • GlobalData
  • ID: 4991775
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A color-coded traffic-light labeling system could be leveraged by brands across the FMCG space to indicate the environmental impact of a product or service, from manufacture through to end-use. This initiative would follow the lead of nutritional labeling, whereby the fat, salt, sugar, and calorific content are often placed front-of-pack in a color-coded display.

This report focuses on the market opportunities for traffic-light labeling revealing the environmental impact of products. This would cater to consumer demand for both additional product transparency and a deeper commitment to environmentalism from brands.

  • Over half of global consumers are interested in the "low carbon footprint" claim on food and drink. - Over half of global consumers are interested in the "low water footprint" claim on food and drink. - Over a quarter of global consumers pay high or very high attention to marketing claims on product packaging.

Reasons to buy
  • Provides an early warning system for emerging trends, threats, and opportunities in fast-moving consumer goods.
  • Drives analysis of potential future consumer behavior.
  • Generates ideas and inspiration for new product development.

Table of Contents

  • Introduction
  • What?
  • Why?
  • Take-Outs
  • Appendix



Companies Mentioned

A selection of companies mentioned in this report includes:

  • Quorn
  • Carlsberg
  • PepsiCo
  • Morrisons
  • Walker's
  • Oatly
  • Tesco
  • Carbon Trust