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Global Relaxation Drinks Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2019 To 2027

  • ID: 4992325
  • Report
  • January 2020
  • Region: Global
  • Acute Market Reports
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FEATURED COMPANIES

  • Bimble Beverages
  • Boisson Slow Cow, Inc.
  • iChill Beverages, Inc.
  • Jus by Julie
  • Kalm with Kava
  • Phi Drinks, Inc.
  • MORE
The relaxation drinks market was valued at US$ 330.8 Mn in 2018 and expected to grow at a CAGR of 14.06% during the forecast period from 2019 to 2027.

Market Insights

Relaxation drinks act as healthy alternatives to soft drinks

The increasing importance of mindfulness to consumers globally increases the demand for relaxation drinks as it offers the necessary relaxation and healthy alternative to soft drinks. Relaxation drinks are becoming significant for the Asian market such as China and India. As people in this region are indulged in various mindful and relaxation activities. Moreover, herbal-based products form a major part of the diets of people in the Asian region. Increasing IoT trends and rising awareness for healthy, organic, and natural products drive the market growth.

Innovative packaging by the manufacturers elevates market growth

Manufacturers around the globe are focusing to provide unique and innovative packaging to relaxation drinks for attracting new customers. Manufacturers decide packaging according to the nature of the products. For instance, a brand of relaxation drink Slow is packed in an hourglass-shaped bottle that suggests its customers, to take time and relax. Thereby, makes the drink ideal to enjoy at the end of a long and busy day and increase the demand for such products.

Top manufacturers in the relaxation drinks industry are mainly focusing on new product launches, mergers, and partnerships. Moreover, are expanding their reach to new geographic locations.

Industrial Developments
  • In July 2016, Marley Beverage Company launched a Zero calorie Mellow Mood Relaxation drink. The Mellow Mood drink is manufactured with naturally occurring ingredients. Mellow Mood is available in various flavors such as honey green tea, peach and Pear Black tea.
  • In April 2019, Bimble announced to expand the retail availability of its grapefruit basil mint beverage in markets of the U.S. The grapefruit basil mint beverage is composed of natural ingredients. The drink aims to reduce stress, manage pain and improve sleep.
  • In August 2019, Coca-Cola invested in Endian, a newly based beverage company. Through the acquisition, Coca-Cola aims to provide growth in the Japanese markets.
Key Market Movements:
  • Globally, the relaxation drinks market is rising at a CAGR of 15% for the estimated period from 2019 to 2027
  • North America dominated the global relaxation drinks market in 2018. On account of the presence of major relaxation drinks manufacturers and increasing inclination of customers towards products that offer relaxation is increasing the overall growth of the market. According to Hindawi Journal’s report in 2015, approximately 15% claims to experience insomnia thereby, driving the market.
  • Insomnia holds the largest share in the application segment. Insomnia is the major cause of the growing demand for relaxation drinks globally. For instance, reports suggest that about 25% of Americans experience insomnia each year.
  • Increasing demand for functional beverages among teenagers that work as a mood enhancer and stress relievers are increasing the demand for relaxation drinks. The study also suggests that about 45% of the total beverage buyers expressed interest in drinks that enhances mood.
List of Companies Covered:
  • Tranquila
  • Kalm with Kava
  • iChill Beverages, Inc.
  • Purple Stuff
  • Bimble Beverages
  • Jus by Julie
  • Boisson Slow Cow, Inc.
  • Phi Drinks, Inc.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Bimble Beverages
  • Boisson Slow Cow, Inc.
  • iChill Beverages, Inc.
  • Jus by Julie
  • Kalm with Kava
  • Phi Drinks, Inc.
  • MORE
1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Relaxation Drinks (RD) Market
2.2. Global RD Market, by Product Type, 2018 (US$ Mn)
2.3. Global RD Market, by Application, 2018 (US$ Mn)
2.4. Global RD Market, by Geography, 2018 (US$ Mn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global RD Market Value, 2017-2027, (US$ Mn)
3.2. Market Dynamics
3.2.1. Market Drivers
3.2.2. Market Restraints
3.3. Attractive Investment Proposition, by Geography, 2018
3.4. Market Positioning of Key Players, 2018
3.4.1. Major Strategies Adopted by Key Players

4. Global Relaxation Drinks (RD) Market, by Product Type , 2017-2027 (US$ Mn)
4.1. Overview
4.2. Tea Drinks
4.3. Vitamin Drinks
4.4. Others (Kava Drinks, Melatonin, etc.)

5. Global Relaxation Drinks (RD) Market, by Application, 2017-2027 (US$ Mn)
5.1. Overview
5.2. Insomnia
5.3. Anxiety
5.4. Others (Physical Stress etc.)

6. North America Relaxation Drinks (RD) Market Analysis, 2017-2027 (US$ Mn)
6.1. Overview
6.1.1. North America RD Market Value and Growth, 2017-2027, (US$ Mn)
6.2. North America RD Market Value, By Product Type, 2017-2027 (US$ Mn)
6.2.1. Market Analysis
6.3. North America RD Market Value, By Applications, 2017-2027 (US$ Mn)
6.3.1. Market Analysis
6.4. North America RD Market Value, By Region/Country, 2017-2027 (US$ Mn)
6.4.1. Market Analysis
6.4.2. U.S.
6.4.3. Rest of North America

7. Europe Relaxation Drinks (RD) Market Analysis, 2017-2027 (US$ Mn)
7.1. Overview
7.1.1. Europe RD Market Value and Growth, 2017-2027, (US$ Mn)
7.2. Europe RD Market Value, By Product Type, 2017-2027 (US$ Mn)
7.2.1. Market Analysis
7.3. Europe RD Market Value, By Applications, 2017-2027 (US$ Mn)
7.3.1. Market Analysis
7.4. Europe RD Market Value, By Region/Country, 2017-2027 (US$ Mn)
7.4.1. Market Analysis
7.4.2. U.K.
7.4.3. Germany
7.4.4. France
7.4.5. Rest of Europe

8. Asia Pacific Relaxation Drinks (RD) Market Analysis, 2017-2027 (US$ Mn)
8.1. Overview
8.1.1. Asia Pacific RD Market Value and Growth, 2017-2027, (US$ Mn)
8.2. Asia Pacific RD Market Value, By Product Type, 2017-2027 (US$ Mn)
8.2.1. Market Analysis
8.3. Asia Pacific RD Market Value, By Application, 2017-2027 (US$ Mn)
8.3.1. Market Analysis
8.4. Asia Pacific RD Market Value, By Region/Country, 2017-2027 (US$ Mn)
8.4.1. Market Analysis
8.4.2. Japan
8.4.3. China
8.4.4. India
8.4.5. Rest of Asia Pacific

9. Rest of the World Relaxation Drinks (RD) Market Analysis, 2017-2027 (US$ Mn)
9.1. Overview
9.1.1. Rest of the World RD Market Value and Growth, 2017-2027, (US$ Mn)
9.2. Rest of the World RD Market Value, By Product Type, 2017-2027 (US$ Mn)
9.2.1. Market Analysis
9.3. Rest of the World RD Market Value, By Application, 2017-2027 (US$ Mn)
9.3.1. Market Analysis
9.4. Rest of the World RD Market Value, By Region, 2017-2027 (US$ Mn)
9.4.1. Market Analysis
9.4.2. Middle East & Africa
9.4.3. Latin America

10. Company Profiles
10.1. Tranquila
10.2. Kalm with Kava
10.3. iChill Beverages, Inc.
10.4. Purple Stuff
10.5. Bimble Beverages
10.6. Jus by Julie
10.7. Boisson Slow Cow, Inc.
10.8. Phi Drinks, Inc.
* Here we use RD as a short form for Relaxation Drinks

List of Figures
FIG. 1 Global Relaxation Drinks (RD) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global RD Market Segmentation
FIG. 4 Global RD Market, by Product Type, 2018 (US$ Mn)
FIG. 5 Global RD Market, by Application, 2018 (US$ Mn)
FIG. 6 Global RD Market, by Geography, 2018 (US$ Mn)
FIG. 7 Attractive Investment Proposition, by Geography, 2018
FIG. 8 Global Market Positioning of Key RD Market Manufacturers, 2018
FIG. 9 Global RD Market Value Contribution, By Product Type, 2018 & 2027 (Value %)
FIG. 10 Global RD Market, by Tea Drinks, Value, 2017–2027 (US$ Mn)
FIG. 11 Global RD Market, by Vitamin Drinks, Value, 2017–2027 (US$ Mn)
FIG. 12 Global RD Market, by Others (Kava Drinks, Melatonin etc.), Value, 2017–2027 (US$ Mn)
FIG. 13 Global RD Market Value Contribution, By Application, 2018 & 2027 (Value %)
FIG. 14 Global RD Market, by Insomnia, Value, 2017–2027 (US$ Mn)
FIG. 15 Global RD Market, by Anxiety, Value, 2017–2027 (US$ Mn)
FIG. 16 Global RD Market, by Others (Physical Stress), Value, 2017–2027 (US$ Mn)
FIG. 17 U.S. RD Market, 2017–2027 (US$ Mn)
FIG. 18 Rest of North America RD Market, 2017–2027 (US$ Mn)
FIG. 19 U.K. RD Market, 2017–2027 (US$ Mn)
FIG. 20 Germany RD Market, 2017–2027 (US$ Mn)
FIG. 21 France RD Market, 2017–2027 (US$ Mn)
FIG. 22 Rest of Europe RD Market, 2017–2027 (US$ Mn)
FIG. 23 Japan RD Market, 2017–2027 (US$ Mn)
FIG. 24 China RD Market, 2017–2027 (US$ Mn)
FIG. 25 India RD Market, 2017–2027 (US$ Mn)
FIG. 26 Rest of Asia Pacific RD Market, 2017–2027 (US$ Mn)
FIG. 27 Middle East & Africa RD Market, 2017–2027 (US$ Mn)
FIG. 28 Latin America RD Market, 2017–2027 (US$ Mn)

List of Tables
TABLE 1 Market Snapshot: Global Relaxation Drinks (RD) Market
TABLE 2 Global RD Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 3 Global RD Market, by Applications, 2017–2027 (US$ Mn)
TABLE 4 Global RD Market, by Geography, 2017–2027 (US$ Mn)
TABLE 5 North America RD Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 6 North America RD Market, by Applications, 2017–2027 (US$ Mn)
TABLE 7 North America RD Market, by Country, 2017–2027 (US$ Mn)
TABLE 8 Europe RD Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 9 Europe RD Market, by Application, 2017–2027 (US$ Mn)
TABLE 10 Europe RD Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 11 Asia Pacific RD Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 12 Asia Pacific RD Market, by Application, 2017–2027 (US$ Mn)
TABLE 13 Asia Pacific RD Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 14 RoW RD Market, by Product Type, 2017–2027 (US$ Mn)
TABLE 15 RoW RD Market, by Apllication, 2017–2027 (US$ Mn)
TABLE 16 RoW RD Market, by Country/Region, 2017–2027 (US$ Mn)
TABLE 17 ABB: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 18 Tranquila.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 19 Kalm with Kava: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 20 IChill Beverages, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 21 Purple Stuff: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 22 Bimble Beverages: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 23 Jus by Julie: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 24 Boisson Slow Cow, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 25 Phi Drinks, Inc.: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
Note: Product cover images may vary from those shown
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  • Tranquila
  • Kalm with Kava
  • iChill Beverages, Inc.
  • Purple Stuff
  • Bimble Beverages
  • Jus by Julie
  • Boisson Slow Cow, Inc.
  • Phi Drinks, Inc.
Note: Product cover images may vary from those shown
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