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The Quick Service Restaurant Market size was estimated at USD 315.69 billion in 2022, USD 340.03 billion in 2023, and is expected to grow at a CAGR of 8.41% to reach USD 602.51 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
Quick-service restaurants (QSRs) are restaurants that focus on convenient food service by offering menu items such as burgers, sandwiches, salads, wraps, and other similar foods that can be prepared and served fast. Customers appreciate the speed of service QSRs provide, and many QSRs offer various promotions and discounts, which helps draw customers. The quick-service restaurant (QSR) industry has seen an increase in popularity amongst young consumers due to the convenience of fast food. There have been efforts to improve customer satisfaction through seasonal additions of new dishes and drinks by QSR outlets. Despite this growth, high operating costs and concerns associated with maintaining food quality and consistency control impede the market growth. QSRs widely focus on product quality assurance to achieve a trusted customer base, and market players constantly invest in franchising and marketing to expand their global presence. QSRs are adopting self-service and AR/VR technologies to engage their customers better while providing loyalty programs and avid discounts on food and drinks.
Regional Insights
The QSR market is constantly advancing in the Americas region, driven by the presence of established convenient food chains and the preference of the local population to consume outside fast-food. The rise of food delivery and digital transformation has further assisted in elevating the market growth in the region. The regional players in the U.S. and Canada are also providing diverse offerings to meet the preference of different countries and ethnicities. Europe, characterized by well-recognized independent and franchise-based QSRs, is shifting to health-conscious and ethical options. The region has a strong travel industry across France, Italy, and the UK, enabling players to achieve a larger customer base. The inclination of the youth population towards low-priced, easy-to-go menus and eating options and increased participation of women in the workforce, rising living standards in cities such as London, Seoul, Shanghai, Los Angeles, Mumbai, and others provide considerable scope for the expansion of QSRs. The U.S. and Europe have also started to introduce tools that enable them to administer and assure service quality standards within quick-service restaurants.FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Quick Service Restaurant Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Quick Service Restaurant Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Key Company Profiles
The report delves into recent significant developments in the Quick Service Restaurant Market, highlighting leading vendors and their innovative profiles. These include American Dairy Queen Corporation, Big Boy Restaurant Group LLC, Bojangles’ Restaurants, Inc., Carl’s Jr. Restaurants LLC, Chick-fil-A, Inc., Chipotle Mexican Grill, Inc., Church's Texas Chicken, Culver Franchising System, LLC, Domino's Pizza Inc., Drunken Monkey, Fireaway Pizza, Hunt Brothers Pizza, LLC, Inspire Brands, Inc., Jack in the Box Inc., Little Caesar Enterprises, Inc., Long John Silver's, LLC, McDonald's Corporation, Panda Restaurant Group, Inc., Panera Bread, Papa John's International, Inc., Quiznos, Restaurant Brands International Inc., Starbucks Corporation, Steak n Shake Enterprises, Inc., Subway, The Wendy's Company, Whatabrands LLC, Wok&Go Franchise Uk Limited, Yum! Brands, Inc., Yörpas Yöresel Gidaler Pazarlama A.S., and Zaxby’s SPE Franchisor LLC.Market Segmentation & Coverage
This research report categorizes the Quick Service Restaurant Market to forecast the revenues and analyze trends in each of the following sub-markets:- Product
- Hamburgers
- Pizzas
- Sandwiches
- Tacos & Burritos
- Cuisine Type
- American Cuisine
- Chinese Cuisine
- French Cuisine
- Greek Cuisine
- Indian Cuisine
- Italian Cuisine
- Japanese Cuisine
- Mexican Cuisine
- Spanish Cuisine
- Turkish & Lebanese Cuisine
- Structure
- Chained
- Independent
- Service Type
- Drive-Through
- Eat-In
- Home Delivery
- Take Away
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as
- What is the market size and forecast of the Quick Service Restaurant Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Quick Service Restaurant Market?
- What are the technology trends and regulatory frameworks in the Quick Service Restaurant Market?
- What is the market share of the leading vendors in the Quick Service Restaurant Market?
- Which modes and strategic moves are suitable for entering the Quick Service Restaurant Market?
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Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Quick Service Restaurant Market, by Product
7. Quick Service Restaurant Market, by Cuisine Type
8. Quick Service Restaurant Market, by Structure
9. Quick Service Restaurant Market, by Service Type
10. Americas Quick Service Restaurant Market
11. Asia-Pacific Quick Service Restaurant Market
12. Europe, Middle East & Africa Quick Service Restaurant Market
13. Competitive Landscape
14. Competitive Portfolio
15. Appendix
List of Figures
List of Tables
Companies Mentioned
- American Dairy Queen Corporation
- Big Boy Restaurant Group LLC
- Bojangles’ Restaurants, Inc.
- Carl’s Jr. Restaurants LLC
- Chick-fil-A, Inc.
- Chipotle Mexican Grill, Inc.
- Church's Texas Chicken
- Culver Franchising System, LLC
- Domino's Pizza Inc.
- Drunken Monkey
- Fireaway Pizza
- Hunt Brothers Pizza, LLC
- Inspire Brands, Inc.
- Jack in the Box Inc.
- Little Caesar Enterprises, Inc.
- Long John Silver's, LLC
- McDonald's Corporation
- Panda Restaurant Group, Inc.
- Panera Bread
- Papa John's International, Inc.
- Quiznos
- Restaurant Brands International Inc.
- Starbucks Corporation
- Steak n Shake Enterprises, Inc.
- Subway
- The Wendy's Company
- Whatabrands LLC
- Wok&Go Franchise Uk Limited
- Yum! Brands, Inc.
- Yörpas Yöresel Gıdaler Pazarlama A.Ş.
- Zaxby’s SPE Franchisor LLC
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 181 |
| Published | March 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 340.03 Billion |
| Forecasted Market Value ( USD | $ 602.51 Billion |
| Compound Annual Growth Rate | 8.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 31 |
