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North America OTT TV and Video Forecasts

  • ID: 4995476
  • Report
  • March 2020
  • Region: North America
  • 77 Pages
  • Digital TV Research
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The Number of US SVOD Subscriptions will Climb from 199 Million in 2019 to 307 Million by 2025.

FEATURED COMPANIES

  • All Access
  • AT&T Now
  • CraveTV
  • HBO Now/WarnerMedia;
  • Live
  • Showtime
  • MORE

Simon Murray, Principal Analyst, said: “The average SVOD household will pay for 3.28 SVOD platforms by 2025; up from 2.28 at end-2019. So, the average SVOD home will add one subscription between 2019 and 2025.”

Murray continued: “A dozen platforms will have more than 5 million paying subscribers by 2025 – revealing just how far ahead in terms of choice the US market is compared with the rest of the world. Growth for established players such as Netflix and Hulu will be muted due to intense competition from younger rivals such as Disney+, Peacock and the augmented CBS All Access.”

Published in March 2020, this 77-page PDF and excel report covers movies and TV episodes. The report comes in three parts:

  • Outlook: Subscriber forecasts and bullet points for Canada and the US in a visually-appealing 10-page PDF document;
  • Excel workbook covering each year from 2010 to 2025 by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in a 27-page PDF document.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • All Access
  • AT&T Now
  • CraveTV
  • HBO Now/WarnerMedia;
  • Live
  • Showtime
  • MORE

Population (000)
Total households (000)
TV households (000)
Fixed broadband hholds (000)
Smartphone subscribers (000)
Tablet subscribers (000)   

TV HH/Total HH
Fixed broadband HH/Total HH
Smartphone subs/Population
Tablet subs/Population   

OTT TV & video fixed broadband households (000)
OTT TV & video HH/Fixed broadband HH
OTT TV & video HH/TV HH

OTT TV & video smartphone subs (000)
OTT TV & video HH/smartp subs

OTT TV & video total (000)

Gross SVOD subscriptions (000)
SVOD subs/TVHH
SVOD subs/Fixed bband HH
SVOD subs/Smartphone users   

Net SVOD homes (000)
SVOD homes/TVHH
SVOD homes/Fixed bband HH
SVOD subscrips/SVOD homes   

TV rental transactions (000)
Movie rental transactions (000)
Total rental transactions (000)
TV download-to-own trans (000)
Movie DTO transactions (000)
Total DTO transactions (000)

Online advg total (US$ mil.)

AVOD (US$ mil.)
Online TV rental revs (US$ mil.)
Online movie rent revs ($ mil.)
Online rental revs (US$ mil.)
DTO TV revenues (US$ mil.)
DTO movie revenues (US$ mil.)
DTO video revenues (US$ mil.)
SVOD revenues (US$ mil.)
OTT TV & video rev (US$ mil.)

SVOD subscribers by operator (000)
Netflix
Amazon Prime
Hulu*  
Disney+
HBO  
Peacock
Showtime
CBS All Access
Starz Play
Sling TV
AT&T Now
Hulu Live  
Xfinity Instant TV  
YouTube TV   
Apple TV+   
Others

Share of SVOD subscribers by operator (%)
Netflix     
Amazon Prime    
Hulu*  
Disney+    
HBO    
Peacock
Showtime
CBS All Access  
Starz Play  
Sling TV    
AT&T Now   
Hulu Live    
Xfinity Instant TV
YouTube TV
Apple TV+   
Others     
 
SVOD revenues by operator (US$ mil.)
Netflix  
Amazon Prime  
Hulu*  
Disney+
HBO  
Peacock
Showtime
CBS All Access
Starz Play  
Sling TV  
AT&T Now  
Hulu Live  
Xfinity Instant TV  
YouTube TV
Apple TV+   
Others   

Share of SVOD revenues by operator (%)
Netflix    
Amazon Prime
Hulu*    
Disney+   
HBO   
Peacock    
Showtime     
CBS All Access
Starz Play    
Sling TV   
AT&T Now
Hulu Live    
Xfinity Instant TV    
YouTube TV   
Apple TV+   
Others     

SVOD ARPU by operator ($)
Netflix
Amazon Prime
Hulu*
Disney+
HBO
Peacock
Showtime
CBS All Access
Starz Play
Sling TV
AT&T Now
Hulu Live
Xfinity Instant TV
YouTube TV
Apple TV+

AVOD revenues by platform ($ million)
YouTube
Facebook/Instagram
Other social media sites  
FTA broadcasters  
Pay TV broadcasters   
AVOD platforms
Other   

Note: Product cover images may vary from those shown
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  • AT&T Now
  • All Access
  • Amazon Prime Video
  • Apple TV+
  • CBS
  • CBS All Access
  • CraveTV
  • Disney+
  • Fibe Alt TV
  • HBO Now/WarnerMedia;
  • Hulu
  • Illico
  • Live
  • Netflix
  • Peacock
  • Showtime
  • Sling TV
  • Starz
  • Xfinity Instant TV
  • YouTube TV
Note: Product cover images may vary from those shown
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