North America Malt Ingredients Market Trends and Insights
Rising Popularity of Craft Beer and Microbreweries
In North America, the surging popularity of craft beer and the proliferation of microbreweries are fueling robust growth in the malt ingredients market. As consumers increasingly gravitate towards unique, flavorful, and artisanal beers, microbreweries and craft brewers are diversifying their malt selections, turning to specialty and premium malts to set their products apart. In contrast to large-scale commercial breweries that often resort to adjuncts like corn or rice for cost-cutting, craft brewers emphasize flavor complexity and authenticity. They lean heavily on high-quality malts to shape both the foundational and specialty characteristics of their beers. This paradigm shift has spurred a surge in demand for malt ingredients, with craft breweries representing a substantial share of total malt consumption. The microbrewery landscape is witnessing exponential growth, with a steady influx of new entrants each year, intensifying the demand for varied malt profiles. For instance, data from the Brewers Association highlights that in 2024, the United States boasted 9,796 operational craft breweries. This tally included 2,029 microbreweries, 3,552 brewpubs, 3,936 taproom breweries, and 279 regional craft breweries.Growing Preference for Natural and Clean Label Ingredients
Regulatory changes promoting clean labeling are increasing the value of malt ingredients that emphasize transparency and traceability while maintaining functionality. The Food and Drug Administration (FDA)'s updated Current Good Manufacturing Practice regulations under the Food Safety Modernization Act (FSMA) require malt processors to conduct thorough hazard analyses and implement preventive controls. This positions compliant processors to meet the needs of food manufacturers seeking reliable and verified supply partners. Barley, with its 80% complex carbohydrate content, meets consumer demand for natural ingredients that provide functional benefits without synthetic additives. According to the Brewers Association, the TTB's decision to withdraw its proposed ingredient labeling rule has created regulatory stability for alcoholic beverages. This allows malt suppliers to focus on voluntary transparency initiatives that help differentiate their premium products. The current regulatory environment benefits established processors with strong quality systems while creating challenges for smaller players lacking compliance infrastructure.Growing Trend Towards Gluten-Free Diets
As consumers increasingly avoid gluten, ingredient choices in the food and beverage sectors are shifting. This trend not only pressures traditional barley-based malts but also paves the way for alternative grain processing. While rice malt is pricier to produce than its barley counterpart, it boasts advantages in gluten-free brewing and niche applications, where compliance with regulations can justify its premium price. In the United States, domestic malting barley production falls short of meeting local demand, leading to imports and a resultant supply vulnerability, especially in light of the rising trend towards gluten-free substitutes. Hemp seeds, with their high protein content and essential fatty acids, emerge as functional alternatives, stepping into roles traditionally held by malt, especially in providing protein and flavor depth. Yet, rice, with its superior yields and malting qualities, presents a sustainable avenue for processors ready to pivot towards alternative grains. However, the regulatory constraints surrounding THC content in hemp products curtail their immediate potential as substitutes.Other drivers and restraints analyzed in the detailed report include:
- Expansion of Non-Alcoholic Malt Beverage and Health Tonics
- Technological Advancements in Malt Roasting and Enzymatic Conversion
- Limited Consumer Awareness About Malt Benefits in Non-Beverage Applications
Segment Analysis
In 2025, barley grain commanded a dominant 86.72% share of North America's malt ingredients market. This stronghold stems from barley's established agronomic foundation, its high diastatic power, and its consistent performance in both brewing and food applications. Two-rowed barley stands out as the top choice for malting, thanks to its uniform kernel size, dependable enzyme production, and versatility in both large-scale and craft brewing. While traditional varieties like CDC Copeland have long been staples, they're now being overshadowed by advanced cultivars such as CDC Fraser and AAC Connect. These newer varieties boast superior disease resistance and enhanced processing traits, mirroring the industry's pivot towards efficiency and resilience in the face of climate challenges.Wheat malt, despite its smaller market share, is on an upward trajectory, forecasted to expand at a robust 4.35% CAGR through 2031. Wheat malt's rising prominence drives this surge in gluten-tolerant brewing and its role in refining beer's mouthfeel, head retention, and overall product distinction. With its clean-label allure and versatile functionality, wheat malt is carving out a significant niche in both the craft brewing arena and the specialty food domain. As consumers increasingly gravitate towards texture-rich and premium products, wheat malt is solidifying its status as a pivotal growth catalyst. This trend is especially evident among processors who are diversifying their sourcing strategies and honing specialized processing techniques.
Complete Report Scope:
- By Source
- Barley
- Wheat
- Others
- By Form
- Liquid
- Dry
- By Application
- Alcoholic beverages
- Non-alcoholic beverages
- Food
- Pharmaceuticals
- Animal Feed
- By Geography
- United States
- Canada
- Mexico
- Rest of North America
List of Companies Covered in this Report:
- Malteurop Malting Company
- InVivo Group
- Rahr Corporation
- Boortmalt
- Maker’s Malt
- Montana Craft Malt, LLC
- Skagit Valley Malting LLC
- Mecca Grade Estate Malt, Inc.
- TexMalt
- Admiral Maltings, LLC
- Epiphany Craft Malt, LLC
- Riverbend Malthouse, LLC
- LINC Malt
- Blacklands Malt, LLC
- Murphy & Rude Malting Co. LLC
- Double Eagle Malt, LLC
- Niagara Malt LLC
- Briess Malt & Ingredients Co.
- Root Shoot Malting, LLC
- O'Brien Brewing and Malting Company Ltd.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Malteurop Malting Company
- InVivo Group
- Rahr Corporation
- Boortmalt
- Maker’s Malt
- Montana Craft Malt, LLC
- Skagit Valley Malting LLC
- Mecca Grade Estate Malt, Inc.
- TexMalt
- Admiral Maltings, LLC
- Epiphany Craft Malt, LLC
- Riverbend Malthouse, LLC
- LINC Malt
- Blacklands Malt, LLC
- Murphy & Rude Malting Co. LLC
- Double Eagle Malt, LLC
- Niagara Malt LLC
- Briess Malt & Ingredients Co.
- Root Shoot Malting, LLC
- O'Brien Brewing and Malting Company Ltd.

