Global Outdoor Sports Luggage Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global outdoor sports luggage market is estimated to witness a CAGR of ~3.5% during the forecast period (2020 - 2025).

Key Highlights

• The prominence of outdoor sports, owing to the health and wellness trends, the increasing influence of social media, celebrity endorsement, and rise in the number of international sports events are encouraging consumers to enter some of the other sorts of sports activities. This, in turn, has increased the demand for ball sports luggage across the world.
• Moreover, there is a rise in the participation rate in various ball sports, especially in football and golf, owing to increasing favorable government initiatives, such as grassroots programs held at schools, colleges, and clubs to encourage participation.
• With an aim to gain competitive advantage, manufacturers of ball sports luggage are more focused on developing new and innovative products, in order to fulfill the changing needs and demands of consumers by using advanced technologies. For instance, Nike and Adidas are using eco-friendly materials, such as organic cotton, recycled rubber, plastic materials, and water-based adhesives in their offerings.
• However, increasing availability of counterfeit products, especially in developing countries, is restraining the growth of this market to some extent.

Key Market Trends

Rising Sports Participation Rate Owing to Favorable Government Initiatives

Healthy lifestyle adoption and the preference for staying fit have increased consumer indulgence in various sports activities, including ball sports. In line with the athleisure trend, consumers are increasingly seeking for various ball sports equipment, including luggage bags.

Additionally, an increase in government initiatives in various countries, meant to improve sports participation, is playing a key role in driving the market over the past few years. For instance, the Government of Australia is planning to invest USD 230 million in sport and physical activity initiatives over the next five years. Similarly, in September 2019, Sports Authority of India (SAI) with technical and organizational support from AIFF (All India Football Federation) launched Khelo India Girls League. The initiative was part of the government's effort to create a buzz for the U-17 women's football World Cup. Such initiatives will encourage more people to indulge in various outdoor sports, which, in turn, will increase the sales of ball sports luggage.

Strong Penetration of Ball Sports across the European Countries

Europe holds a significant amount of share in the global ball sports luggage market. The United Kingdom, Germany, France, Italy, Spain, Russia, Belgium, and Sweden are some of the top contributing countries in the region. In developed European economies, household expenditure on sporting goods and services is witnessing notable growth, owing to the increase in government investments driving sport participation in the European region.

Moreover, these countries host many national and international level tournaments, which, in turn, increases the popularity and demand for various sports equipment, including sports luggage bags. In addition, there is a rise in women’s participation rate and government initiatives that likely boost the demand for the various sports equipment market across the region. Various governing associations are offering multi-faceted support to increase women's participation rate. For instance, in 2018, “love. Golf”, a UK initiative was introduced, aimed at increasing women’s and girls’ involvement in golf by focusing primarily on the social aspects of the game. Thus, the growing adoption of various ball sports by women indicates a positive effect on the market’s growth.

Competitive Landscape

• The market studied is highly fragmented and consists of regional and international competitors. It is dominated by players, like Nike Inc., Adidas AG, and Under Armour. These companies are using digital and social media advertisements to make consumers aware of the new product launches in the market.
• In addition, key players are focusing on online distribution channels for their online marketing and branding of their products, in order to expand their geographical reach and increase their customer base.
• Moreover, leading manufacturers in the market are focusing on leveraging opportunities posed by the emerging markets of Asia-Pacific, like Thailand and India, to expand their revenue base.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support