Overview:
With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence.
Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized.
The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components.
The second method of marketing products on Amazon is via advertising. Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices as well as real-world case studies. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.
Why you should Attend:
Amazon is now a full-blown competitor of Google and Facebook, in terms of both traffic and advertising revenue. The most common concern from brands (manufacturers) regarding a formal presence on Amazon, is channel erosion.
Brands do not want to compete with their retail channel partners. Similarly, retailers do not want to compete against themselves, at lower margins. By following Amazon online marketing strategy and best practices outlined in this presentation, manufacturers and retailers have an opportunity to have a profitable presence on Amazon, with minimal damage to retail partners or sales margins.
This webinar will outline two primary ways to market your products on Amazon: organic optimization of product pages and paid advertising.
Areas Covered in the Session:
Who Will Benefit:
With half of all product searches starting on Amazon, the reality is that brands and retailers must have a meaningful presence.
Ranking on Amazon organically is more complicated and challenging than Google searches. Beyond standard keyword relevance within product listing title description, and images, there are other product attributes that must be optimized.
The second ranking component is more challenging: performance. Performance criteria requiring optimization include pricing, availability, sales history and customer reviews among other components.
The second method of marketing products on Amazon is via advertising. Anvil President & Founder Kent Lewis will walk through detailed optimization and Amazon Marketing Services (AMS) best practices as well as real-world case studies. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.
Why you should Attend:
Amazon is now a full-blown competitor of Google and Facebook, in terms of both traffic and advertising revenue. The most common concern from brands (manufacturers) regarding a formal presence on Amazon, is channel erosion.
Brands do not want to compete with their retail channel partners. Similarly, retailers do not want to compete against themselves, at lower margins. By following Amazon online marketing strategy and best practices outlined in this presentation, manufacturers and retailers have an opportunity to have a profitable presence on Amazon, with minimal damage to retail partners or sales margins.
This webinar will outline two primary ways to market your products on Amazon: organic optimization of product pages and paid advertising.
Areas Covered in the Session:
- General overview of the Amazon landscape
- Relevance factors: ranking on Amazon
- Performance factors: ranking on Amazon
- Amazon Advertising: buying into search results
Who Will Benefit:
- Vice President, Marketing
- Vice President, Sales
- Marketing Manager
- Digital Marketing Manager
- Chief Marketing Officer
- Director of Marketing
- Retail Managers
Speaker
As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward.Who Should Attend
- Vice President, Marketing
- Vice President, Sales
- Marketing Manager
- Digital Marketing Manager
- Chief Marketing Officer
- Director of Marketing
- Retail Managers
