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Australia Air Purifiers Market, By Filter Type (HEPA + Activated Carbon, HEPA + Activated Carbon + Ion & Ozone, etc.), By End Use (Residential & Commercial/Industrial), By Distribution Channel, Competition Forecast and Opportunities, 2025

  • ID: 5003987
  • Report
  • February 2020
  • Region: Australia
  • 85 pages
  • TechSci Research
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Australia Air Purifiers Market Stood at Around $ 32 Million in 2019 and is Projected to Reach $ 46 Million in 2025.

FEATURED COMPANIES

  • Beurer GmbH
  • Blueair AB
  • Breville Group Limited
  • Dyson
  • Winix
  • MORE
Australia air purifiers market stood at around $ 32 million in 2019 and is projected to reach $ 46 million in 2025, on the back of degrading air quality, rising cases of health issues and increasing awareness in the population. According to a report published by Australian Society of Clinical Immunology and Allergy Inc., around 20% of the Australian population has allergic diseases and this share is on the rise. The recent publications by the governmental agencies showed signs of increase in the particulate matter in air, specifically PM2.5, which is quite hazardous. The country has also been facing deterioration of air quality due to the bushfire events that increased the smoke haze. All these factors coupled with increasing consumer awareness about benefits of good indoor air quality are expected to increasing sales of air purifiers in Australia in the coming years.

Per unit prices have also been declining over the last few years, making the product more accessible to a larger section of the population. The new products that were launched in 2019, were more portable and advanced in technology than the previous product models. The industrial and commercial institutions specifically prefer such kind of products not only to clean the air around them, but also due to the fact that clean air around the workers increases their productivity and prevents them from being affected by airborne diseases.

Leading players operating in Australia air purifier market are Dyson, InovaAir Australia Pty. Ltd, Daikin Australia Pty. Ltd., Homedics Australia Pty. Ltd., and Sharp Corporation. Among all these companies, the leading brand is Dyson as the company continues to keep innovation its topmost priority in its air purifier offerings. A rising number of companies are making portable air purifiers which are easy to handle and maintain to attract customers, both in residential and commercial end user segments.

Years considered for this report:
  • Historical Years: 2015-2018
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Period: 2021-2025
Objective of the Study:
  • To analyze and forecast Australia air purifiers market size.
  • To define, classify and forecast Australia air purifiers market based on filter type, end use, distribution channel and region.
  • To scrutinize the detailed market segmentation and forecast the market size, based on filter type, namely – HEPA + Activated Carbon, HEPA + Activated Carbon +Ion & Ozone, HEPA, Ion & Ozone, Electrostatic Precipitator and Others.
  • To analyze and forecast the market share, in terms of volume, for air purifiers with respect to filter type, end use, distribution channel and region.
  • To analyze and forecast the market share, in terms of volume, for air purifiers with respect to region, namely New South Wales, Victoria, Queensland, Northern Territory, Western Australia, South Australia and Tasmania.
  • To identify tailwinds and headwinds for Australia air purifiers market.
  • To evaluate pricing analysis in Australia air purifiers market.
  • To strategically profile the leading players in the market, which are involved in the supply of air purifiers in Australia.
Researchers performed both primary as well as exhaustive secondary research for this study. Initially, researchers sourced a list of air purifier manufacturers/importers and suppliers. Subsequently, conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the author was able to include the manufacturers which could not be identified due to the limitations of secondary research. Researchers analyzed the product offerings, distribution channel, and regional presence of all major air purifier suppliers in the country.

The author calculated the market size for Australia air purifiers market using a bottom-up approach, where manufacturers value and volume shares data for filter type (HEPA + Activated Carbon, HEPA + Activated Carbon + Ion & Ozone, HEPA, Ion & Ozone, Electrostatic Precipitator & Others) was recorded and forecast for the future years. They sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective manufacturers to arrive at the overall market size. Various secondary sources such as secondary sources directories, databases such as Company Annual Reports, World Bank, Industry Magazines, Industry Reports, News Dailies, International Monetary Funds, Assorted Articles, Australasian Society of Clinical Immunology and Allergy, Public Health Association of Australia, etc., were also studied.

Key Target Audience:
  • Air purifier manufacturers, suppliers, distributors and other stakeholders
  • Organizations, forums and alliances related to air purifiers
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as air purifier manufacturers, distributors and policy makers. The report would enable them to identify which market segments should be targeted over the coming years in order to strategize investments and capitalize on the growth of the market segment.

Report Scope:

In this report, Australia air purifiers market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

Market, By Filter Type:
  • HEPA + Activated Carbon
  • HEPA + Activated Carbon + Ion & Ozone
  • HEPA
  • Ion & Ozone
  • Electrostatic Precipitator
  • Others
Market, by End Use:
  • Residential
  • Commercial/Industrial
Market, By Distribution Channel:
  • Multi-Branded Electronic Stores
  • Direct/Institutional Sales
  • Exclusive Brand Outlets
  • Online Channels
  • Supermarkets/Hypermarkets
Market, By Region:
  • New South Wales
  • Victoria
  • Queensland
  • Southern Australia
  • Western Australia
  • Northern Territory
  • Tasmania
Market, By Company:
  • Dyson
  • Inovaair Australia Pty. Ltd.
  • Daikin Australia Pty. Ltd.
  • Homedics Australia Pty. Ltd.
  • Sharp Corporation Australia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Australia air purifiers market.
Voice of Customers: Customer analysis by considering below mentioned parameters: brand awareness, factors influencing purchase decision and sources of information.

Available Customizations:
With the given market data, the publisher offers customizations according to a client's specific needs.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Beurer GmbH
  • Blueair AB
  • Breville Group Limited
  • Dyson
  • Winix
  • MORE
1. Air Purifiers: An Introduction

2. Research Methodology

3. Executive Summary

4. Global Air Purifiers Market Overview

5. Australia Air Purifiers Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Filter Type (HEPA, Ion & Ozone, Electrostatic Precipitators, HEPA +Activated Carbon, HEPA+ Activated Carbon + Ion Ozone and Others)
5.2.2. By End Use (Residential, Commercial/Industrial)
5.2.3. By Distribution Channel (Direct/Institutional Sales, Exclusive Brand Outlets, Multi-Branded Electronic Stores, Supermarkets/Hypermarkets and Online Channels)
5.2.4. By Region
5.2.5. By Company
5.3. Market Attractiveness Index (By Filter Type and By Region)

6. Australia HEPA + Activated Carbon Air Purifiers Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By End Use
6.2.2. By CADR
6.3. Pricing Analysis

7. Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By End Use
7.2.2. By CADR
7.3. Pricing Analysis

8. Australia Ion & Ozone Air Purifiers Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By End Use
8.2.2. By CADR
8.3. Pricing Analysis

9. Australia Electrostatic Precipitator Air Purifiers Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By End Use
9.2.2. By CADR
9.3. Pricing Analysis

10. Australia HEPA Air Purifiers Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By End Use
10.2.2. By CADR
10.3. Pricing Analysis

11. Australia Other Air Purifiers Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value & Volume

12. Supply Chain Analysis

13. Import & Export Analysis

14. Market Dynamics
14.1. Drivers/Opportunities
14.2. Challenges/Restraints

15. Market Trends & Developments

16. Policy & Regulatory Landscape

17. Australia Economic Profile

18. Voice of Customer/Customer Insights
18.1. Brand Awareness (Aided and Unaided)
18.2. Factors Influencing Purchase Decision
18.3. Sources of Information

19. Competitive Landscape
19.1. Competition Outlook
19.2. Company Profiles
19.2.1. HoMedics Australia Pty. Ltd.
19.2.2. Inovaair Australia Pty. Ltd.
19.2.3. Philips Electronics Australia Limited
19.2.4. Dyson
19.2.5. Blueair AB
19.2.6. Beurer GmbH
19.2.7. Winix
19.2.8. Breville Group Limited
19.2.9. Daikin Australia Pty. Ltd.
19.2.10. Sharp Corporation of Australia Pty. Ltd.

20. Strategic Recommendations

List of Figures
Figure 1: Australia Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F
Figure 2: Australia Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2015-2025F
Figure 3: Australia Air Purifiers Market Share, By Filter Type, By Volume, 2015-2025F
Figure 4: Australia Air Purifiers Market Share, By End Use, By Volume, 2015-2025F
Figure 5: Australia Air Purifiers Market Share, By Distribution Channel, By Volume, 2015-2025F
Figure 6: Australia Air Purifiers Market Share, By Region, By Volume, 2015-2025F
Figure 7: Australia Air Purifiers Market Share, By Company, By Volume, 2019
Figure 8: Australia Air Purifiers Market Attractiveness Index, By Filter Type, By Volume, 2020E-2025F
Figure 9: Australia Air Purifiers Market Attractiveness Index, By Region, By Volume, 2020E-2025F
Figure 10: Australia HEPA + Activated Carbon Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F
Figure 11: Australia HEPA + Activated Carbon Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2015-2025F
Figure 12: Australia Air Purifiers Market Share, By End Use, By Volume, 2015-2025F
Figure 13: Australia HEPA + Activated Carbon Air Purifiers Market Share, By CADR, By Volume, 2017 -2025F
Figure 14: Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F
Figure 15: Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2015-2025F
Figure 16: Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Share, By End Use, By Volume, 2015-2025F
Figure 17: Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Share, By CADR, By Volume, 2017-2025F
Figure 18: Australia Ion & Ozone Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F
Figure 19: Australia Ion & Ozone Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2015-2025F
Figure 20: Australia Ion & Ozone Air Purifiers Market Share, By End Use, By Volume, 2015-2025F
Figure 21: Australia Ion & Ozone Air Purifiers Market Share, By CADR, By Volume, 2017-2025F
Figure 22: Australia Electrostatic Precipitator Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F
Figure 23: Australia Electrostatic Precipitator Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2015-2025F
Figure 24: Australia Electrostatic Precipitator Air Purifiers Market Share, By End Use, By Volume, 2015-2025F
Figure 25: Australia Electrostatic Precipitator Air Purifiers Market Share, By CADR, By Volume, 2017- 2025F
Figure 26: Australia HEPA Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F
Figure 27: Australia HEPA Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2015-2025F
Figure 28: Australia HEPA Air Purifiers Market Share, By End Use, By Volume, 2015-2025F
Figure 29: Australia HEPA Air Purifiers Market Share, By CADR, By Volume, 2017 - 2025F
Figure 30: Australia Other Air Purifiers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2015-2025F
Figure 31: Australia Other Air Purifiers Market Y-o-Y Growth, By Value & By Volume, 2015-2025F
Figure 32: Australia Air Purifiers Exports, By Value (USD Million) & Volume (Million Units), 2015-2019
Figure 33: Australia Air Purifiers Imports, By Value (USD Million) & Volume (Million Units), 2015-2019
Figure 34: Australia Air Purifiers Exports, By Value (USD Million) & Volume (Million Units), 2015-2019
Figure 35: Unaided Brand Awareness Level, By Select Brand, 2019 (Sample Size = 200)
Figure 36: Aided Brand Awareness Level, By Select Brand, 2019 (Sample Size = 200)
Figure 37: Factors Influencing Purchase Decision (Sample Size = 200)
Figure 38: Sources of Information (Sample Size =200)

List of Tables
Table 1: Australia HEPA + Activated Carbon Air Purifiers Market Pricing Analysis, 2019 (USD/Unit)
Table 2: Australia HEPA + Activated Carbon + Ion & Ozone Air Purifiers Market Pricing Analysis, 2019 (USD/Unit)
Table 3: Australia Ion & Ozone Air Purifiers Market Pricing Analysis, 2019 (USD/Unit)
Table 4: Australia Electrostatic Precipitator Air Purifiers Market Pricing Analysis, 2019 (USD/Unit)
Table 5: Australia HEPA Air Purifiers Market Pricing Analysis, 2019 (USD/Unit)
Table 6: Australia National Air Quality Standards
Note: Product cover images may vary from those shown
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  • HoMedics Australia Pty. Ltd.
  • Inovaair Australia Pty. Ltd.
  • Philips Electronics Australia Limited
  • Dyson
  • Blueair AB
  • Beurer GmbH
  • Winix
  • Breville Group Limited
  • Daikin Australia Pty. Ltd.
  • Sharp Corporation of Australia Pty. Ltd.
Note: Product cover images may vary from those shown
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